Company Overview
Fruugo.Com Ltd is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Thursday 03 April 2008, so this is a well established company. Fruugo.Com Ltd has been in business for 18 years. The accounts status is group and the accounts are next due on Wednesday 31 December 2025.
Registered Address

13 Fountain Street, Ulverston, Cumbria, LA12 7EQ
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Companies House Data
Company NameFRUUGO.COM LTD
Company Number06553460
Registered Office Address13 Fountain Street
 LA12 7EQ
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date03/04/2008
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date31/12/2025
Accounts Last Made Up Date31/12/2023
Accounts Account CategoryGROUP
Returns Next Due Date01/05/2017
Returns Last Made Up Date03/04/2016
Previous Company NameChanged Date
DIRECTORY TECHNOLOGIES LIMITED22 Nov 2010
Directors & Members
Show Resigned
Dominic Allonby - Director
(British, 64 years old, born October 1962)
Appointed 03 April 2008
 Active
Fergal Gara - Director
(Irish, 58 years old, born July 1968)
Appointed 29 May 2024
 Active
Robert McWilliam - Director
(British, 57 years old, born May 1969)
Appointed 31 December 2021
 Active
Darren Naylor - Director
(British, 59 years old, born February 1967)
Appointed 03 April 2008
 Active
Elizabeth Scott - Director
(British, 46 years old, born August 1980)
Appointed 31 December 2021
 Active
Andrew Thomas - Director
(British, 60 years old, born July 1966)
Appointed 21 December 2015
 Active
Alan White - Director
(British, 71 years old, born April 1955)
Appointed 21 December 2015
 Active
Secretaries
Show Resigned
Darren Naylor - Secretary
Appointed 28 April 2015
 Active
Other Company Directorships
Dominic Allonby
C T D LIMITED
COWRAN TRAINING LIMITED
CUMBRIA VISION LIMITED
DEEL INVESTMENTS LIMITED
EDIRECTORY.CO.UK PLC
FREECOM INTERNET SERVICES LIMITED
FREECOM.NET LIMITED
FRUUGO PLC
FURNESS ENTERPRISE LIMITED
ITSMYFAVOURITESHOP.COM LIMITED
PENNINGTON LIMITED
SAHLIN TECHNICAL LIMITED
Fergal Gara
FRUUGO PLC
HARROGATE INTERNATIONAL FESTIVAL LIMITED
SONY INTERACTIVE ENTERTAINMENT UK LIMITED
THE UK INTERACTIVE ENTERTAINMENT ASSOCIATION LIMITED
Robert McWilliam
AMAZON KUIPER UK LIMITED
AMAZON UK SERVICES LTD.
ASDA DELIVERY LIMITED
ASDA EMPLOYEE SHARE SCHEMES TRUSTEE LIMITED
ASDA SUPERMARKETS LIMITED
AUDIBLE LIMITED
CARD FACTORY PLC
CHORLEY RENAISSANCE LIMITED
CUK ASSOCIATION LIMITED
EVI TECHNOLOGIES LIMITED
FOUNTAINS ADVISORY SERVICES LTD.
FRUUGO PLC
IMDB SERVICES LIMITED
INTERNET MOVIE DATABASE LIMITED
JISC
SOLICITORS INDEMNITY FUND LIMITED
TENPIN ENTERTAINMENT LIMITED
THE BURWOOD HOUSE GROUP LIMITED
VENTURE SIMULATIONS LIMITED
Darren Naylor
BUSINESSCLASSIFIED.CO.UK LIMITED
C T D LIMITED
CAROLINA DESIGNS LIMITED
COLONY GIFT CORPORATION LIMITED
DEEL INVESTMENTS LIMITED
EDIRECTORY.CO.UK PLC
FIRST 4 APPS LIMITED
FRAGRANT MEMORIES LIMITED
FREECOM INTERNET SERVICES LIMITED
FREECOM.NET LIMITED
ITSMYFAVOURITESHOP.COM LIMITED
NATURE'S SCENTS LIMITED
SAHLIN TECHNICAL LIMITED
WAX LYRICAL LIMITED
Elizabeth Scott
FRUUGO PLC
PRAETURA GROWTH VCT PLC
WE ARE ONETECH LTD
Andrew Thomas
N M ROTHSCHILD CORPORATE FINANCE LIMITED
Alan White
BRIGHTVENTURE LIMITED
BURROWCOURT LIMITED
D H M (MANAGEMENT SERVICES) LIMITED
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DIRECT WINES HOLDINGS LIMITED
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GRAY & OSBOURN LIMITED
H.B. WAINWRIGHT (FINANCIAL SERVICES) LIMITED
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HAMMOND HOUSE INVESTMENTS LIMITED
HAMMOND HOUSE NOMINEES LIMITED
HOLLAND & HEELEY LIMITED
INVESTMENT ADMINISTRATION SERVICES LIMITED
JDW FINANCE LIMITED
LAUNFALL LIMITED
N BROWN PROPERTY ONE LIMITED
N BROWN PROPERTY THREE LIMITED
N BROWN PROPERTY TWO LIMITED
RELIABLE COLLECTIONS LIMITED
SPECIALITY HOME SHOPPING (US) LIMITED
TAGMA LIMITED
T-BRA LIMITED
TOPPS TILES PLC
VOTE IT LIMITED
VPS ASSOCIATES LIMITED
WHIRLEY LTD
WINGMARK LIMITED
ZENDOR LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2022 31-Dec-2021
Balance Sheet
Fixed Assets 6,971,303 6,971,303 4,899,112
Current Assets 46,258,071 46,258,071 24,156,307
Creditors Due Within One Year 47,036,577 47,036,577 29,280,567
Working Cap -778,506 -778,506 -5,124,260
Total Assets Less Current Liabilities 6,192,797 6,192,797 -225,148
Long-term Liabilities 6,190,764 6,190,764 227,181
Net Assets 2,033 2,033 2,033
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 2,033 2,033 2,033
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2022 31-Dec-2021
Tangible Fixed Assets - - -
Fixed Assets 13.1% 13.1% 16.9%
Stocks Inventory - - -
Debtors 13.9% 13.9% 15.8%
Cash Bank In Hand 73.0% 73.0% 67.4%
Current Assets 86.9% 86.9% 83.1%
Creditors Due Within One Year 88.4% 88.4% 100.8%
Net Current Assets Liabilities -1.5% -1.5% -17.6%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 0.0% 0.0% 0.0%
Capital Employed - - -
Total Assets Less Current Liabilities 11.6% 11.6% -0.8%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2022 31-Dec-2021
Liquidity Ratio 1.0 1.0 0.8
Solvency Ratio 1.0 1.0 1.0
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 3
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 3
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2022 31-Dec-2021
Assets 53,229,374 53,229,374 29,055,419
Debt 53,227,341 53,227,341 29,053,386
Net Assets/Debt 2,033 2,033 2,033

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

As at the balance sheet date current liquid assets were slightly less than short term debt. We would normally view a company broadly neutrally for this. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet presents modest net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a relatively small margin of cover over total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.As at the balance sheet date current liquid assets were slightly less than short term debt. We would normally view a company broadly neutrally for this. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet presents modest net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a relatively small margin of cover over total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.As at the balance sheet date current liquid assets were slightly less than short term debt. We would normally view a company broadly neutrally for this. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet presents modest net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a relatively small margin of cover over total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Confirmation statement made on 3 April 2025 with no updates
Termination of appointment of Antony John Preedy as a director on 6 September 2024
Director's details changed for Mr Fergal Martin Gara on 29 May 2024
Appointment of Mr Fergal Martin Gara as a director on 29 May 2024
Confirmation statement made on 3 April 2024 with no updates
Termination of appointment of Guy Robert Thomas Bagshaw as a director on 29 February 2024
Director's details changed for Mr Dominic William Damien Allonby on 13 February 2024
Director's details changed for Mr Darren John Naylor on 13 February 2024
Director's details changed for Mr Robert Gerard Mcwilliam on 1 January 2024
Confirmation statement made on 3 April 2023 with updates
Cessation of Dominic William Damien Allonby as a person with significant control on 16 September 2021
Notification of Fruugo Plc as a person with significant control on 16 September 2021
Confirmation statement made on 3 April 2022 with updates
Termination of appointment of John Walker as a director on 25 February 2022
Termination of appointment of Nicholas Michael Carter as a director on 25 February 2022
Termination of appointment of Michael John Hancox as a director on 25 February 2022
Appointment of Mrs Elizabeth Christine Philomena Scott as a director on 31 December 2021
Appointment of Mr Robert Gerard Mcwilliam as a director on 31 December 2021
Statement of capital on 28 September 2021
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