Company Overview
United Fitness Brands Ltd. is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Wednesday 14 October 2020. United Fitness Brands Ltd. has been in business for 5 years and 5 months. The accounts status is group and the accounts are next due on Tuesday 31 December 2024.
Registered Address

115 Baker Street Baker Street, 4Th Floor United Fitness Brands, London, W1U 6RT
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Companies House Data
Company NameUNITED FITNESS BRANDS LTD.
Company Number12949685
Registered Office Address115 Baker Street Baker Street
 4th Floor United Fitness Brands
 W1U 6RT
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date14/10/2020
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date31/12/2024
Accounts Last Made Up Date31/12/2022
Accounts Account CategoryGROUP
Returns Next Due Date11/11/2021
Previous Company NameChanged Date
PAY AS YOU GO STUDIOS LTD22 Jan 2021
Directors & Members
Show Resigned
Hilary Rowland - Director
(American, 46 years old, born May 1980)
Appointed 11 June 2025
 Active
Secretaries
No Secretaries Appointed
Other Company Directorships
Hilary Rowland
BARRECORE HOLDINGS LIMITED
BARRECORE NOTTING HILL LIMITED
BOOM SPIN LTD
CYCLEBEAT LIMITED
DALAI HOLDINGS LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Dec-2022 31-Dec-2021 31-Dec-2020
Balance Sheet
Fixed Assets - - -
Current Assets 303,253 303,253 0
Creditors Due Within One Year - - -
Working Cap - - -
Total Assets Less Current Liabilities - - -
Long-term Liabilities - - -
Net Assets 477,679 477,679 0
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 477,679 477,679 0
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2022 31-Dec-2021 31-Dec-2020
Tangible Fixed Assets - - -
Fixed Assets - - -
Stocks Inventory - - -
Debtors - - -
Cash Bank In Hand - - -
Current Assets - - -
Creditors Due Within One Year - - -
Net Current Assets Liabilities - - -
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds - - -
Capital Employed - - -
Total Assets Less Current Liabilities - - -
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2022 31-Dec-2021 31-Dec-2020
Liquidity Ratio 303253.0 303253.0 0.0
Solvency Ratio - - -
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 3
Mortgages Outstanding 3
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2022 31-Dec-2021 31-Dec-2020
Assets - - -
Debt - - -
Net Assets/Debt 477,679 477,679 0

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around W1U 6RT
BHM ONE LIMITED LIABILITY PARTNERSHIP
3rd Floor 115 Baker Street, London, W1U 6RT
BHM NINE LIMITED LIABILITY PARTNERSHIP
56D THE BROADWAY, MILL HILL, W1U 6RT
BHM EIGHT LIMITED LIABILITY PARTNERSHIP
56D THE BROADWAY, MILL HILL, LONDON, W1U 6RT
BHM SIX LIMITED LIABILITY PARTNERSHIP
3rd Floor 115 Baker Street, London, W1U 6RT
BHM SEVEN LIMITED LIABILITY PARTNERSHIP
56D THE BROADWAY, MILL HILL, W1U 6RT
BHM FIVE LIMITED LIABILITY PARTNERSHIP
56D THE BROADWAY, MILL HILL, LONDON, W1U 6RT
BHM EIGHTEEN LLP
56D THE BROADWAY, MILL HILL, LONDON, W1U 6RT
BHM FOUR LIMITED LIABILITY PARTNERSHIP
56D THE BROADWAY, MILL HILL, LONDON, W1U 6RT
GLOBE (BENBOW HOUSE) LIMITED
4th Floor 115 Baker Street, London, W1U 6RT
BHM THREE LIMITED
3rd Floor 115 Baker Street, London, W1U 6RT
Document Filings
Notice to Registrar of Companies of Notice of disclaimer
Notice to Registrar of Companies of Notice of disclaimer
Registered office address changed from 115 Baker Street Baker Street 4th Floor United Fitness Brands London W1U 6RT England to C/O Begbies Traynor 31st Floor 40 Bank Street London E14 5NR on 22 July 2025
Statement of affairs
Appointment of a voluntary liquidator
Resolutions
Termination of appointment of Scott William Rudmann as a director on 11 June 2025
Appointment of Mrs Hilary Lynn Rowland as a director on 11 June 2025
Appointment of Mr Scott William Rudmann as a director on 6 June 2025
Termination of appointment of Aneil Handa as a director on 19 May 2025
Termination of appointment of Scott William Rudmann as a director on 2 May 2025
Termination of appointment of Preetpal Singh Ahluwalia as a director on 2 May 2025
Statement of capital following an allotment of shares on 24 April 2024
Statement of capital following an allotment of shares on 27 April 2023
Confirmation statement made on 13 October 2024 with updates
Second filing of a statement of capital following an allotment of shares on 12 January 2023
Registration of charge 129496850003, created on 17 June 2024
Registration of charge 129496850002, created on 26 April 2024
Registered office address changed from United Fitness Brands Level 1 8 Great Tower Street London EC3R 5DJ England to 115 Baker Street Baker Street 4th Floor United Fitness Brands London W1U 6RT on 16 January 2024
Confirmation statement made on 13 October 2023 with updates
Termination of appointment of Jonathan Daniel Nicholas Cottam as a director on 29 September 2023
Notification of Nectar Capital Llp as a person with significant control on 1 September 2023
Withdrawal of a person with significant control statement on 12 September 2023
Registered office address changed from Unit 4, 122a Gloucester Avenue London NW1 8HX England to United Fitness Brands Level 1 8 Great Tower Street London EC3R 5DJ on 11 September 2023
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