Company Overview
Reliable Media is listed at the official companies registry as Active Private Limited Company By Guarantee Without Share Capital, Use Of 'Limited' Exemption. The company was incorporated on Wednesday 03 July 2019. Reliable Media has been in business for 6 years and 9 months. The accounts status is small and the accounts are next due on Thursday 30 April 2026.
Registered Address

3Rd Floor Suite, 207 Regent Street, London, W1B 3HH
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Companies House Data
Company NameRELIABLE MEDIA
Company Number12082923
Registered Office Address3rd Floor Suite
 207 Regent Street
 W1B 3HH
Company CategoryPrivate Limited Company By Guarantee Without Share Capital, Use Of 'Limited' Exemption
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date03/07/2019
Accounting Reference Date Day31
Accounting Reference Date Month7
Accounts Next Due Date30/04/2026
Accounts Last Made Up Date31/07/2024
Accounts Account CategorySMALL
Returns Next Due Date31/07/2020
Directors & Members
Show Resigned
Michael Ainsworth - Director
(British, 68 years old, born December 1958)
Appointed 18 April 2025
 Active
Jessica Cordingly - Director
(British, 42 years old, born November 1984)
Appointed 14 July 2025
 Active
Lydia El-Khouri - Director
(Irish, 55 years old, born October 1971)
Appointed 12 May 2023
 Active
Leila Fazal - Director
(British, 50 years old, born October 1976)
Appointed 14 July 2025
 Active
Agnes Hall - Director
(British, 41 years old, born March 1985)
Appointed 07 December 2019
 Active
Sarah Mills - Director
(British, 58 years old, born April 1968)
Appointed 18 April 2025
 Active
Alexandra Parsons - Director
(British, 42 years old, born November 1984)
Appointed 18 April 2025
 Active
Christina Poulton - Director
(British, 44 years old, born May 1982)
Appointed 18 July 2025
 Active
Richard Wilson - Director
(British, 51 years old, born September 1975)
Appointed 03 July 2019
 Active
Secretaries
No Secretaries Appointed
Other Company Directorships
Michael Ainsworth
No companies found
Jessica Cordingly
No companies found
Lydia El-Khouri
No companies found
Leila Fazal
No companies found
Agnes Hall
No companies found
Sarah Mills
No companies found
Alexandra Parsons
No companies found
Christina Poulton
No companies found
Richard Wilson
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THE CAMPAIGN FOR ETHICAL ADVERTISING LTD
Balance Sheet Unlock full report
Accounts Date 31-Jul-2024 31-Jul-2022 31-Jul-2021
Balance Sheet
Fixed Assets 0 0 0
Current Assets 12,056 12,056 9,639
Creditors Due Within One Year -519 -519 -519
Working Cap 12,575 12,575 10,158
Total Assets Less Current Liabilities 12,575 12,575 10,158
Long-term Liabilities - - -
Net Assets - - -
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds - - -
Common Size Financial Analysis Unlock full report
Accounts Date 31-Jul-2024 31-Jul-2022 31-Jul-2021
Tangible Fixed Assets - - -
Fixed Assets 0.0% 0.0% 0.0%
Stocks Inventory - - -
Debtors - - -
Cash Bank In Hand - - -
Current Assets 100.0% 100.0% 100.0%
Creditors Due Within One Year -4.3% -4.3% -5.4%
Net Current Assets Liabilities 104.3% 104.3% 105.4%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds - - -
Capital Employed - - -
Total Assets Less Current Liabilities 104.3% 104.3% 105.4%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Jul-2024 31-Jul-2022 31-Jul-2021
Liquidity Ratio -23.2 -23.2 -18.6
Solvency Ratio - - -
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Jul-2024 31-Jul-2022 31-Jul-2021
Assets 12,056 12,056 9,639
Debt - - -
Net Assets/Debt - - -

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Appointment of Ms Christina Ann Poulton as a director on 18 July 2025
Appointment of Ms Leila Fazal as a director on 14 July 2025
Appointment of Ms Jessica Cordingly as a director on 14 July 2025
Confirmation statement made on 30 June 2025 with no updates
Appointment of Mr Michael John Ainsworth as a director on 18 April 2025
Appointment of Mrs Sarah Mills as a director on 18 April 2025
Appointment of Dr Alexandra Jane Parsons as a director on 18 April 2025
Director's details changed for Agnes Patricia Hall on 17 April 2025
Director's details changed for Lydia El-Khouri on 17 April 2025
Confirmation statement made on 2 July 2024 with no updates
Director's details changed for Agnes Patricia Hall on 23 July 2024
Confirmation statement made on 2 July 2023 with no updates
Registered office address changed from Office 4 219 Kensington High Street Kensington London W8 6BD England to 3rd Floor Suite 207 Regent Street London W1B3HH on 30 June 2023
Appointment of Lydia El-Khouri as a director on 12 May 2023
Confirmation statement made on 2 July 2022 with no updates
Confirmation statement made on 2 July 2021 with no updates
Termination of appointment of Sara Hall as a director on 30 October 2020
Termination of appointment of Kathryn Jane Busby as a director on 30 October 2020
Appointment of Ms Kathryn Jane Busby as a director on 12 August 2020
Confirmation statement made on 2 July 2020 with no updates
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