Company Overview
Prime Personal Finance Ltd is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Tuesday 08 January 2019, so this is a well established company. Prime Personal Finance Ltd has been in business for 7 years and 2 months. The accounts status is micro entity and the accounts are next due on Saturday 31 October 2026.
Registered Address

#1820, Suite 1, 2 Cross Lane Cross Lane, Braunston, Daventry, NN11 7HH
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Companies House Data
Company NamePRIME PERSONAL FINANCE LTD
Company Number11755269
Registered Office Address#1820, Suite 1, 2 Cross Lane Cross Lane
 Braunston
 NN11 7HH
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date08/01/2019
Accounting Reference Date Day31
Accounting Reference Date Month1
Accounts Next Due Date31/10/2026
Accounts Last Made Up Date31/01/2025
Accounts Account CategoryMICRO ENTITY
Returns Next Due Date05/02/2020
Previous Company NameChanged Date
COUTTS PERSONALISED FINANCE LTD25 Nov 2019
Directors & Members
Show Resigned
Matthew Parry - Director
(British, 50 years old, born September 1976)
Appointed 27 November 2024
 Active
Secretaries
No Secretaries Appointed
Other Company Directorships
Matthew Parry
A C JANES AND SON LIMITED
AKINDELL LTD
ALLIANCE PROPERTY LIMITED
AMH MANAGEMENT CONSULTING LIMITED
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CHELMAN LTD
CLOUD TRANSFORMATION SOLUTIONS LTD
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EMERALD LAWN CARE LIMITED
EPC 4 HOME COUNTIES LTD
FINKCONS LTD
GMU SOLUTIONS (NI) LTD
GREEN OVAL REMARKETING LTD
INDUSTRIAL CLEANING AND SUPPLY SERVICES LTD
L & C BROWN LTD
LEBE LIMITED
LOFT STYLE PROPERTIES LIMITED
M & S TRADING (UK) LIMITED
MP CONSULTING RECEIVABLES LTD
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NETWORK CARE SOLUTIONS LTD
NISI ENT (OPS) LTD
NORTHERN BUILD & RENOVATION LTD
PCO LICENCE LONDON LIMITED
PRINCIPAL TRADING GROUP LIMITED
RISK MANAGEMENT SAFETY LTD
STEPSMITH LTD
STONEHOUSE SALON & SPA LTD
TAHO CONSULTING LIMITED
WORLD CLASS SPEAKERS ACADEMY LTD
XXV LTD
Balance Sheet Unlock full report
Accounts Date 31-Jan-2025 31-Jan-2023 31-Jan-2022
Balance Sheet
Fixed Assets 0 0 0
Current Assets 68,035 68,035 130,786
Creditors Due Within One Year 29,742 29,742 22,260
Working Cap 38,293 38,293 108,526
Total Assets Less Current Liabilities 38,293 38,293 108,526
Long-term Liabilities 33,850 33,850 105,144
Net Assets 4,443 4,443 3,382
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 4,443 4,443 3,382
Common Size Financial Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Jan-2023 31-Jan-2022
Tangible Fixed Assets - - -
Fixed Assets 0.0% 0.0% 0.0%
Stocks Inventory - - -
Debtors - - -
Cash Bank In Hand - - -
Current Assets 100.0% 100.0% 100.0%
Creditors Due Within One Year 43.7% 43.7% 17.0%
Net Current Assets Liabilities 56.3% 56.3% 83.0%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 6.5% 6.5% 2.6%
Capital Employed - - -
Total Assets Less Current Liabilities 56.3% 56.3% 83.0%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Jan-2023 31-Jan-2022
Liquidity Ratio 2.3 2.3 5.9
Solvency Ratio 1.1 1.1 1.0
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Jan-2023 31-Jan-2022
Assets 68,035 68,035 130,786
Debt 63,592 63,592 127,404
Net Assets/Debt 4,443 4,443 3,382

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. The balance sheet presents modest net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. The balance sheet presents modest net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. The balance sheet presents modest net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around NN11 7HH
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BRAUNSTON GARAGE, CROSS LANE BRAUNSTON, DAVENTRY, NORTHAMPTONSHIRE, NN11 7HH
GRIFFINS ENTERPRISE LTD
2 Cross Lane, Braunston, Daventry, Northants, NN11 7HH
UNLIMITED COMMUNICATIONS LTD
5 CROSS COTTAGE, CROSS LANE, BRAUNSTON, NORTHANTS, NN11 7HH
THE VILLAGE INNS PUB COMPANY LTD
2 Cross Lane, Braunston, Daventry, NN11 7HH
WARWICKSHIRE COUNTRY INNS LTD
2 Cross Lane, Braunston, Daventry, NN11 7HH
DAVENTRY REFRIGERATION LIMITED
4 CROSS LANE, BRAUNSTON, DAVENTRY, NORTHANTS, NN11 7HH
Document Filings
Confirmation statement made on 7 January 2026 with no updates
Compulsory strike-off action has been discontinued
Confirmation statement made on 7 January 2025 with updates
Registered office address changed from #1820, Suite 1, 2 Cross Lane Cross Lane Braunston Daventry NN11 7HH England to C/O Oag 3C Davy Court Castle Mound Way Rugby Warwickshire CV23 0UZ on 28 April 2025
Compulsory strike-off action has been suspended
First Gazette notice for compulsory strike-off
Termination of appointment of Saqib Salim Choudhri as a director on 27 November 2024
Cessation of Saqib Salim Choudhri as a person with significant control on 27 November 2024
Appointment of Mr Matthew Parry as a director on 27 November 2024
Notification of Matthew Parry as a person with significant control on 27 November 2024
Registered office address changed from 43 Ensign Way Stanwell Staines-upon-Thames TW19 7RE England to #1820, Suite 1, 2 Cross Lane Cross Lane Braunston Daventry NN11 7HH on 27 November 2024
Confirmation statement made on 7 January 2024 with no updates
Confirmation statement made on 7 January 2023 with no updates
Confirmation statement made on 7 January 2022 with no updates
Amended accounts for a dormant company made up to 31 January 2020
Confirmation statement made on 7 January 2021 with no updates
Confirmation statement made on 7 January 2020 with no updates
Resolutions
Registered office address changed from 3 John Barter House Church Close Bath Road Hounslow Middlesex TW3 3DD United Kingdom to 43 Ensign Way Stanwell Staines-upon-Thames TW19 7RE on 22 August 2019
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