Company Overview
Seven For A Secret Ltd is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Thursday 24 May 2018, so this is a well established company. Seven For A Secret Ltd has been in business for 7 years and 10 months. The accounts status is micro entity and the accounts are next due on Sunday 28 February 2027.
Registered Address

2Nd Floor, National House, 60-66 Wardour Street, London, W1F 0TA
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Companies House Data
Company NameSEVEN FOR A SECRET LTD
Company Number11379383
Registered Office Address2nd Floor, National House
 60-66 Wardour Street
 W1F 0TA
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date24/05/2018
Accounting Reference Date Day31
Accounting Reference Date Month5
Accounts Next Due Date28/02/2027
Accounts Last Made Up Date31/05/2025
Accounts Account CategoryMICRO ENTITY
Returns Next Due Date21/06/2019
Directors & Members
Zoe Sugg - Director
(British, 36 years old, born March 1990)
Appointed 24 May 2018
 Active
Secretaries
No Secretaries Appointed
Other Company Directorships
Zoe Sugg
ATOZ CREATIVES LTD
ATOZ WORKSPACE LTD
FUTURE SELF CLOTHING LTD
PERCY'S PAGES LTD
PLAYBACK MEMORIES LTD
Balance Sheet Unlock full report
Accounts Date 31-May-2025 31-May-2023 31-May-2022
Balance Sheet
Fixed Assets 0 0 0
Current Assets 319,729 319,729 357,232
Creditors Due Within One Year 140 140 38,238
Working Cap 319,589 319,589 318,994
Total Assets Less Current Liabilities 319,589 319,589 318,994
Long-term Liabilities 0 0 0
Net Assets 319,589 319,589 318,994
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 319,589 319,589 318,994
Common Size Financial Analysis Unlock full report
Accounts Date 31-May-2025 31-May-2023 31-May-2022
Tangible Fixed Assets - - -
Fixed Assets 0.0% 0.0% 0.0%
Stocks Inventory - - -
Debtors - - -
Cash Bank In Hand - - -
Current Assets 100.0% 100.0% 100.0%
Creditors Due Within One Year 0.0% 0.0% 10.7%
Net Current Assets Liabilities 100.0% 100.0% 89.3%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 100.0% 100.0% 89.3%
Capital Employed - - -
Total Assets Less Current Liabilities 100.0% 100.0% 89.3%
Financial Ratio Analysis Unlock full report
Accounts Date 31-May-2025 31-May-2023 31-May-2022
Liquidity Ratio 2283.8 2283.8 9.3
Solvency Ratio 2283.8 2283.8 9.3
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-May-2025 31-May-2023 31-May-2022
Assets 319,729 319,729 357,232
Debt 140 140 38,238
Net Assets/Debt 319,589 319,589 318,994

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Confirmation statement made on 20 May 2025 with updates
Cessation of Zoe Elizabeth Sugg as a person with significant control on 18 June 2024
Notification of Zoe Sugg Limited as a person with significant control on 18 June 2024
Confirmation statement made on 20 May 2024 with no updates
Confirmation statement made on 20 May 2023 with no updates
Confirmation statement made on 20 May 2022 with no updates
Change of details for Ms Zoe Elizabeth Sugg as a person with significant control on 29 November 2021
Director's details changed for Ms Zoe Elizabeth Sugg on 29 November 2021
Registered office address changed from C/O Atoz 16 High Holborn London WC1V 6BX United Kingdom to 2nd Floor, National House 60-66 Wardour Street London W1F 0TA on 26 November 2021
Confirmation statement made on 20 May 2021 with no updates
Registered office address changed from C/O Atoz Creatives Ltd, Aviation House 125 Kingsway London WC2B 6NH to C/O Atoz 16 High Holborn London WC1V 6BX on 29 September 2020
Confirmation statement made on 23 May 2020 with no updates
Confirmation statement made on 23 May 2019 with no updates
Director's details changed for Ms Zoe Elizabeth Sugg on 14 May 2019
Change of details for Ms Zoe Elizabeth Sugg as a person with significant control on 14 May 2019
Registered office address changed from 48 Charlotte Street London W1T 2NS United Kingdom to C/O Atoz Creatives Ltd, Aviation House 125 Kingsway London WC2B 6NH on 25 January 2019
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