Company Overview
The Game Is Now Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Thursday 23 November 2017, so this is a well established company. The Game Is Now Limited has been in business for 8 years and 4 months. The accounts status is total exemption full and the accounts are next due on Wednesday 31 December 2025.
Registered Address

4-9 The Links West 12 Shopping Centre, Shepherds Bush Green, London, W12 8PP
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Companies House Data
Company NameTHE GAME IS NOW LIMITED
Company Number11080047
Registered Office Address4-9 The Links West 12 Shopping Centre
 Shepherds Bush Green
 W12 8PP
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date23/11/2017
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date31/12/2025
Accounts Last Made Up Date31/12/2023
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date21/12/2018
Directors & Members
Show Resigned
Faisal Iqbal - Director
(British, 51 years old, born August 1975)
Appointed 27 May 2025
 Active
Secretaries
No Secretaries Appointed
Other Company Directorships
Faisal Iqbal
AL WASEELAH LIMITED
KIN ARTISTS LTD
KIN FOOTBALL LIMITED
KIN PARTNERS LTD
KIN TENNIS LIMITED
MGV CAPITAL LIMITED
PARADIGM INVESTMENT PARTNERS LTD.
PARADIGM PROFESSIONAL SERVICES LTD
RAPHAEL HEALTH AND CARE HOMES (UPLANDS) LIMITED
UMBRA CAPITAL PARTNERS LLP
UPLANDS CARE CENTRE LIMITED
UPLANDS REHABILITATION CENTRE LIMITED
VALARCHI HOLDINGS LTD
Balance Sheet Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2022 31-Dec-2021
Balance Sheet
Fixed Assets 360,992 360,992 438,308
Current Assets 188,921 188,921 199,442
Creditors Due Within One Year 1,031,661 1,031,661 865,909
Working Cap -842,740 -842,740 -666,467
Total Assets Less Current Liabilities -481,748 -481,748 -228,159
Long-term Liabilities 2,888,943 2,888,943 2,771,603
Net Assets -3,370,691 -3,370,691 -2,999,762
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds -3,370,691 -3,370,691 -2,999,762
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2022 31-Dec-2021
Tangible Fixed Assets - - -
Fixed Assets 65.6% 65.6% 68.7%
Stocks Inventory - - -
Debtors 15.7% 15.7% 6.9%
Cash Bank In Hand 18.2% 18.2% 24.3%
Current Assets 34.4% 34.4% 31.3%
Creditors Due Within One Year 187.6% 187.6% 135.8%
Net Current Assets Liabilities -153.2% -153.2% -104.5%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds -612.9% -612.9% -470.4%
Capital Employed - - -
Total Assets Less Current Liabilities -87.6% -87.6% -35.8%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2022 31-Dec-2021
Liquidity Ratio 0.2 0.2 0.2
Solvency Ratio 0.1 0.1 0.2
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2022 31-Dec-2021
Assets 549,913 549,913 637,750
Debt 3,920,604 3,920,604 3,637,512
Net Assets/Debt -3,370,691 -3,370,691 -2,999,762

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Notice to Registrar of Companies of Notice of disclaimer
Registered office address changed from 4-9 the Links West 12 Shopping Centre Shepherds Bush Green London W12 8PP England to Hunter House 109Snakes Lane Woodford Green Essex IG8 0DY on 24 December 2025
Appointment of a voluntary liquidator
Resolutions
Statement of affairs
Termination of appointment of Paradigm Professional Services Ltd as a director on 10 November 2025
Appointment of Paradigm Professional Services Ltd as a director on 27 May 2025
Appointment of Mr Faisal Iqbal as a director on 27 May 2025
Termination of appointment of Timucin Kaan as a director on 4 April 2025
Confirmation statement made on 21 February 2025 with updates
Amended total exemption full accounts made up to 31 December 2023
Change of details for Studholme Ltd Guernsey as a person with significant control on 28 February 2024
Change of details for Studholme Ltd Guernsey as a person with significant control on 23 February 2024
Confirmation statement made on 22 February 2024 with updates
Notification of Studholme Ltd Guernsey as a person with significant control on 22 February 2024
Withdrawal of a person with significant control statement on 22 February 2024
Notification of a person with significant control statement
Cessation of Studholme Ltd Guernsey as a person with significant control on 1 December 2023
Cessation of Kin Investment Holdings Limited as a person with significant control on 14 July 2023
Notification of Studholme Ltd Guernsey as a person with significant control on 14 July 2023
Registered office address changed from 4-9 the Links W12 Shopping Centre Shepherds Bush Green London W12 8PP England to 4-9 the Links West 12 Shopping Centre Shepherds Bush Green London W12 8PP on 27 September 2023
Registered office address changed from 5th Floor Kings Court 2-16 Goodge Street London W1T 2QA England to 4-9 the Links W12 Shopping Centre Shepherds Bush Green London W12 8PP on 27 September 2023
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