Company Overview
Ds Emotion (London) Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Tuesday 05 April 2016, so this is a well established company. Ds Emotion (London) Limited has been in business for 9 years and 11 months. The accounts status is total exemption full and the accounts are next due on Tuesday 30 December 2025.
Registered Address

Unit 4 One Brewery Wharf, Waterloo Street, Leeds, West Yorkshire, LS10 1GX
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Companies House Data
Company NameDS EMOTION (LONDON) LIMITED
Company Number10103946
Registered Office AddressUnit 4 One Brewery Wharf
 Waterloo Street
 LS10 1GX
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date05/04/2016
Accounting Reference Date Day30
Accounting Reference Date Month12
Accounts Next Due Date30/12/2025
Accounts Last Made Up Date30/12/2023
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date03/05/2017
Directors & Members
Angus Armitage - Director
(British, 55 years old, born February 1971)
Appointed 05 April 2016
 Active
Matthew Button - Director
(British, 56 years old, born February 1970)
Appointed 05 April 2016
 Active
Laura Carroll - Director
(British, 39 years old, born March 1987)
Appointed 05 April 2016
 Active
Secretaries
No Secretaries Appointed
Other Company Directorships
Angus Armitage
ACTIVE BRANDING LIMITED
D S SIGNS LIMITED
DS EMOTION (MANCHESTER) LIMITED
DS EMOTION LIMITED
DS.EMOTION GROUP LTD
TEXLEX LIMITED
WESTMARK ESTATES LIMITED
Matthew Button
ACTIVE BRANDING LIMITED
BE THE BRAND EXPERIENCE LIMITED
D S SIGNS LIMITED
DS EMOTION (MANCHESTER) LIMITED
DS EMOTION LIMITED
DS.EMOTION GROUP LTD
DSE DIGITAL LLP
TEXLEX LIMITED
Laura Carroll
HC ADVERTISING LTD
Balance Sheet Unlock full report
Accounts Date 30-Dec-2023 31-Dec-2022 31-Dec-2021
Balance Sheet
Fixed Assets 8,068 8,068 2,088
Current Assets 856,431 856,431 699,608
Creditors Due Within One Year 314,370 314,370 178,623
Working Cap 542,061 542,061 520,985
Total Assets Less Current Liabilities 550,129 550,129 523,073
Long-term Liabilities 1,870 1,870 169
Net Assets 548,259 548,259 522,904
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 548,259 548,259 522,904
Common Size Financial Analysis Unlock full report
Accounts Date 30-Dec-2023 31-Dec-2022 31-Dec-2021
Tangible Fixed Assets - - -
Fixed Assets 0.9% 0.9% 0.3%
Stocks Inventory - - -
Debtors 91.4% 91.4% 81.4%
Cash Bank In Hand 7.6% 7.6% 18.3%
Current Assets 99.1% 99.1% 99.7%
Creditors Due Within One Year 36.4% 36.4% 25.5%
Net Current Assets Liabilities 62.7% 62.7% 74.2%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 63.4% 63.4% 74.5%
Capital Employed - - -
Total Assets Less Current Liabilities 63.6% 63.6% 74.5%
Financial Ratio Analysis Unlock full report
Accounts Date 30-Dec-2023 31-Dec-2022 31-Dec-2021
Liquidity Ratio 2.7 2.7 3.9
Solvency Ratio 2.7 2.7 3.9
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 1
Mortgages Outstanding 1
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 30-Dec-2023 31-Dec-2022 31-Dec-2021
Assets 864,499 864,499 701,696
Debt 316,240 316,240 178,792
Net Assets/Debt 548,259 548,259 522,904

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around LS10 1GX
TEXLEX LIMITED
1 Brewery Wharf, Waterloo Street, Leeds, West Yorkshire, LS10 1GX
DLG PROPERTY LEASES LIMITED
One Brewery Wharf, Waterloo Street, Leeds, LS10 1GX
DLG ARCHITECTS LLP
TOWN CENTRE HOUSE, MERRION CENTRE, LEEDS, LS10 1GX
DS EMOTION LIMITED
Floor 2 10 Wellington Place, Leeds, LS10 1GX
DSE DIGITAL LLP
Unit 4 1 Brewery Wharf, Waterloo Street, Leeds, West Yorkshire, LS10 1GX
AFFINIATE LIMITED
1 Brewery Wharf, Waterloo Street, Leeds, West Yorkshire, LS10 1GX
Document Filings
Confirmation statement made on 4 April 2025 with updates
Confirmation statement made on 4 April 2024 with no updates
Registered office address changed from 3 Greengate Cardale Park Harrogate North Yorkshire HG3 1GY England to Unit 4 One Brewery Wharf Waterloo Street Leeds West Yorkshire LS10 1GX on 20 January 2024
Previous accounting period shortened from 31 December 2022 to 30 December 2022
Confirmation statement made on 4 April 2023 with no updates
Memorandum and Articles of Association
Resolutions
Cessation of Angus Charles Armitage as a person with significant control on 29 December 2021
Notification of Ds.Emotion Group Ltd as a person with significant control on 29 December 2021
Registration of charge 101039460001, created on 30 June 2022
Confirmation statement made on 4 April 2022 with updates
Previous accounting period extended from 29 October 2020 to 31 December 2020
Confirmation statement made on 4 April 2021 with no updates
Confirmation statement made on 4 April 2020 with updates
Previous accounting period shortened from 30 October 2018 to 29 October 2018
Second filing of Confirmation Statement dated 04/04/2017
Confirmation statement made on 4 April 2019 with no updates
Statement of capital following an allotment of shares on 20 January 2017
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