Company Overview
Newgen Advertising Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Thursday 16 July 2015, so this is a well established company. Newgen Advertising Limited has been in business for 10 years and 8 months. The accounts status is audit exemption subsidiary and the accounts are next due on Wednesday 31 December 2025.
Registered Address

Floor 5, New Penderel House, High Holborn, London, WC1V 7HP
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Companies House Data
Company NameNEWGEN ADVERTISING LIMITED
Company Number09689854
Registered Office AddressFloor 5, New Penderel House
 High Holborn
 WC1V 7HP
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date16/07/2015
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date31/12/2025
Accounts Last Made Up Date31/12/2023
Accounts Account CategoryAUDIT EXEMPTION SUBSIDIARY
Returns Next Due Date13/08/2016
Previous Company NameChanged Date
KAIROS MEDIA LTD12 Feb 2024
KAIROS TALENT MANAGEMENT LTD10 Nov 2016
Directors & Members
Show Resigned
Michael Craddock - Director
(British, 33 years old, born August 1993)
Appointed 16 July 2015
 Active
Christopher Parnell - Director
(British, 32 years old, born January 1994)
Appointed 16 July 2015
 Active
Secretaries
No Secretaries Appointed
Other Company Directorships
Michael Craddock
FEARCRADS LTD
KAIROS CRYPTO LTD
KAIROS ESPORTS LIMITED
NEWGEN HOLDINGS LIMITED
NEWGEN SYNDICATION LIMITED
NEWGEN TALENT LIMITED
Christopher Parnell
CPARNELL INVESTMENTS LTD
FOOTYCRATE LIMITED
GROWMYESTATE LTD
JCM APPAREL LTD
KAIROS CRYPTO LTD
KAIROS ESPORTS LIMITED
KAIROS GROUP INNOVATION LIMITED
KAIROS INNOVATION IOSS LIMITED
NEWGEN HOLDINGS LIMITED
NEWGEN SYNDICATION LIMITED
NEWGEN TALENT LIMITED
PARNELL INVESTMENTS LTD
WINSTREAK LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2020 31-Dec-2019
Balance Sheet
Fixed Assets 69,669 69,669 119,653
Current Assets 3,186,898 3,186,898 3,070,437
Creditors Due Within One Year 1,587,692 1,587,692 2,025,348
Working Cap 1,599,206 1,599,206 1,045,089
Total Assets Less Current Liabilities 1,668,875 1,668,875 1,164,742
Long-term Liabilities 242,975 242,975 23,000
Net Assets 1,425,900 1,425,900 1,141,742
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 1,425,900 1,425,900 1,141,742
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2020 31-Dec-2019
Tangible Fixed Assets - - -
Fixed Assets 2.1% 2.1% 3.8%
Stocks Inventory - - -
Debtors 63.9% 63.9% 66.4%
Cash Bank In Hand 33.9% 33.9% 29.8%
Current Assets 97.9% 97.9% 96.2%
Creditors Due Within One Year 48.8% 48.8% 63.5%
Net Current Assets Liabilities 49.1% 49.1% 32.8%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 43.8% 43.8% 35.8%
Capital Employed - - -
Total Assets Less Current Liabilities 51.2% 51.2% 36.5%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2020 31-Dec-2019
Liquidity Ratio 2.0 2.0 1.5
Solvency Ratio 1.8 1.8 1.6
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 2
Mortgages Outstanding 2
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2020 31-Dec-2019
Assets 3,256,567 3,256,567 3,190,090
Debt 1,830,667 1,830,667 2,048,348
Net Assets/Debt 1,425,900 1,425,900 1,141,742

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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TEMPTING CAKE LIMITED
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Document Filings
Consolidated accounts of parent company for subsidiary company period ending 31/12/25
Audit exemption statement of guarantee by parent company for period ending 31/12/25
Notice of agreement to exemption from audit of accounts for period ending 31/12/25
Consolidated accounts of parent company for subsidiary company period ending 31/12/24
Audit exemption statement of guarantee by parent company for period ending 31/12/24
Notice of agreement to exemption from audit of accounts for period ending 31/12/24
Confirmation statement made on 15 July 2025 with no updates
Consolidated accounts of parent company for subsidiary company period ending 31/12/23
Notice of agreement to exemption from audit of accounts for period ending 31/12/23
Audit exemption statement of guarantee by parent company for period ending 31/12/23
Confirmation statement made on 15 July 2024 with no updates
Consolidated accounts of parent company for subsidiary company period ending 31/12/22
Audit exemption statement of guarantee by parent company for period ending 31/12/22
Notice of agreement to exemption from audit of accounts for period ending 31/12/22
Registration of charge 096898540002, created on 16 May 2024
Consolidated accounts of parent company for subsidiary company period ending 31/12/22
Notice of agreement to exemption from audit of accounts for period ending 31/12/22
Audit exemption statement of guarantee by parent company for period ending 31/12/22
Termination of appointment of Luke Owen Bristow as a director on 3 May 2024
Notice of agreement to exemption from audit of accounts for period ending 31/12/22
Audit exemption statement of guarantee by parent company for period ending 31/12/22
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