Company Overview
Cheerful Links Ltd is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Friday 10 July 2015, so this is a well established company. Cheerful Links Ltd has been in business for 10 years and 9 months. The accounts status is full and the accounts are next due on Thursday 30 April 2026.
Registered Address

Unit 1 Victoria Road, Fenton, Stoke-On-Trent, ST4 2HS
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Companies House Data
Company NameCHEERFUL LINKS LTD
Company Number09680481
Registered Office AddressUnit 1 Victoria Road
 Fenton
 ST4 2HS
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date10/07/2015
Accounting Reference Date Day31
Accounting Reference Date Month7
Accounts Next Due Date30/04/2026
Accounts Last Made Up Date31/07/2024
Accounts Account CategoryFULL
Returns Next Due Date18/05/2017
Returns Last Made Up Date20/04/2016
Previous Company NameChanged Date
CHEERFUL LINK LIMITED17 Jul 2015
Directors & Members
Show Resigned
Andrew Lee - Director
(British, 56 years old, born December 1970)
Appointed 20 May 2022
 Active
Albert Lin - Director
(British, 50 years old, born December 1976)
Appointed 17 July 2015
 Active
Haiyan Wu - Director
(British, 46 years old, born January 1980)
Appointed 01 January 2022
 Active
Secretaries
Sally Lin - Secretary
Appointed 13 July 2015
 Active
Other Company Directorships
Andrew Lee
A LEE CONSULTANCY SERVICES LTD
CHEERFUL LINKS (LONDON) LTD
CHEERFUL LINKS (MANCHESTER) LIMITED
CHEERFUL LINKS (NORWICH) LTD
FUSION O LTD
Albert Lin
WIN TAI PRINTING (UK) LTD
Haiyan Wu
J & H (CW12) LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Jul-2024 31-Jul-2022 31-Jul-2021
Balance Sheet
Fixed Assets 1,805,303 1,805,303 1,792,268
Current Assets 3,846,903 3,846,903 2,277,579
Creditors Due Within One Year 2,444,375 2,444,375 1,621,332
Working Cap 1,402,528 1,402,528 656,247
Total Assets Less Current Liabilities 3,207,831 3,207,831 2,448,515
Long-term Liabilities 2,886,262 2,886,262 923,591
Net Assets 321,569 321,569 1,524,924
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 321,569 321,569 1,524,924
Common Size Financial Analysis Unlock full report
Accounts Date 31-Jul-2024 31-Jul-2022 31-Jul-2021
Tangible Fixed Assets - - -
Fixed Assets 31.9% 31.9% 44.0%
Stocks Inventory - - -
Debtors 22.3% 22.3% 25.5%
Cash Bank In Hand 12.9% 12.9% 13.6%
Current Assets 68.1% 68.1% 56.0%
Creditors Due Within One Year 43.2% 43.2% 39.8%
Net Current Assets Liabilities 24.8% 24.8% 16.1%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 5.7% 5.7% 37.5%
Capital Employed - - -
Total Assets Less Current Liabilities 56.8% 56.8% 60.2%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Jul-2024 31-Jul-2022 31-Jul-2021
Liquidity Ratio 1.6 1.6 1.4
Solvency Ratio 1.1 1.1 1.6
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 4
Mortgages Outstanding 4
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Jul-2024 31-Jul-2022 31-Jul-2021
Assets 5,652,206 5,652,206 4,069,847
Debt 5,330,637 5,330,637 2,544,923
Net Assets/Debt 321,569 321,569 1,524,924

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around ST4 2HS
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BROADWAY STOKE LTD.
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UK POST LIMITED
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MERCURY SPORTS EQUIPMENT LIMITED
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WIN TAI PRINTING (UK) LTD
CC CHEERFUL LINKS LTD UNIT 1, 276 VICTORIA ROAD, STOKE-ON-TRENT, ST4 2HS
CHOICE OFFICE FURNITURE BY DESIGN LIMITED
Unit 2 Victoria Road, Stoke-On-Trent, ST4 2HS
RIGHT PRICE CARPETS & BEDS LIMITED
Unit 4, Victoria Road, Fenton, Stoke-On-Trent, ST4 2HS
MORGAN INTERNATIONAL TRADING LTD
JEN FAT CHINESE WHOLESALERS, Unit 1 Victoria Road Fenton, Stoke On Trent, ST4 2HS
SOFA UTOPIA LTD
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TOMORROW DELIVERY LIMITED
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Document Filings
Confirmation statement made on 25 March 2026 with no updates
Confirmation statement made on 20 April 2025 with no updates
Confirmation statement made on 20 April 2024 with no updates
Notification of Win Tai Printing (Uk) Ltd as a person with significant control on 26 April 2023
Cessation of Sally Lin as a person with significant control on 26 April 2023
Confirmation statement made on 20 April 2023 with no updates
Appointment of Mr Andrew Lee as a director on 20 May 2022
Confirmation statement made on 20 April 2022 with no updates
Appointment of Ms Haiyan Wu as a director on 1 January 2022
Director's details changed
Confirmation statement made on 20 April 2021 with no updates
Change of details for Mrs Sally Lin as a person with significant control on 15 September 2020
Director's details changed for Mr Albert Wing Kwan Lin on 7 May 2020
Elect to keep the directors' residential address register information on the public register
Confirmation statement made on 20 April 2020 with no updates
Registration of charge 096804810004, created on 13 November 2019
Termination of appointment of Sally Lin as a director on 1 October 2019
Appointment of Mrs Sally Lin as a director on 1 January 2019
Confirmation statement made on 20 April 2019 with no updates
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