Company Overview
Advantage Smollan Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Tuesday 24 March 2015, so this is a well established company. Advantage Smollan Limited has been in business for 11 years. The accounts status is group and the accounts are next due on Wednesday 30 September 2026.
Registered Address

650 Wharfedale Road, Winnersh Triangle, Wokingham, Berkshire, RG41 5TP
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Companies House Data
Company NameADVANTAGE SMOLLAN LIMITED
Company Number09506907
Registered Office Address650 Wharfedale Road, Winnersh Triangle
 RG41 5TP
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date24/03/2015
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date30/09/2026
Accounts Last Made Up Date31/12/2024
Accounts Account CategoryGROUP
Returns Next Due Date21/04/2017
Returns Last Made Up Date24/03/2016
Previous Company NameChanged Date
ASMJ LIMITED25 Jun 2015
Directors & Members
Show Resigned
Jeanette Hern - Director
(South African, 59 years old, born September 1967)
Appointed 15 June 2015
 Active
Christopher Hoare - Director
(British, 66 years old, born February 1960)
Appointed 31 July 2025
 Active
David Smollan - Director
(South African, 53 years old, born October 1973)
Appointed 15 June 2015
 Active
Douglas Smollan - Director
(South African, 81 years old, born November 1945)
Appointed 30 November 2023
 Active
Secretaries
Show Resigned
Other Company Directorships
Jeanette Hern
FLIXMEDIA LIMITED
FUSION LEARNING LIMITED
GIG RETAIL HOLDINGS LIMITED
GIG RETAIL LIMITED
HEADCOUNT WORLDWIDE FIELD MARKETING LIMITED
HOME MARKETING GROUP LTD
HOME MARKETING HOLDINGS LTD
PARTNERSHIP SPV 1 LIMITED
SAMARKAND GROUP PLC
SAMARKAND HOLDINGS LIMITED
SMOLLAN UK LTD
Christopher Hoare
ANTIDOTE LIMITED
CHEETHAM BELL JWT LIMITED
CLARION COMMUNICATIONS (P.R.) LIMITED
COLLOQUIAL UK LIMITED
GEOMETRY GLOBAL (UK) LIMITED
HARROW INTERNATIONAL SCHOOLS LIMITED
HEADCOUNT WORLDWIDE FIELD MARKETING LIMITED
MUSEUM OF BRANDS LIMITED
PUBLIC RELATIONS AND INTERNATIONAL SPORTS MARKETING LIMITED
SANTO U.K LIMITED
VML(UK) LIMITED
David Smollan
PARTNERSHIP SPV 1 LIMITED
SMOLLAN UK LTD
Douglas Smollan
No companies found
Balance Sheet Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2015
Balance Sheet
Fixed Assets 29,251,000 29,251,000
Current Assets 12,076,000 12,076,000
Creditors Due Within One Year 9,103,000 9,103,000
Working Cap 2,973,000 2,973,000
Total Assets Less Current Liabilities 32,224,000 32,224,000
Long-term Liabilities 2,545,000 2,545,000
Net Assets 29,679,000 29,679,000
Share Capital & Reserves
Share Cap 30,499,000 30,499,000
Profit & Loss Reserves -820,000 -820,000
Other Reserves 0 0
Shareholders Funds 29,679,000 29,679,000
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2015
Tangible Fixed Assets - -
Fixed Assets 70.8% 70.8%
Stocks Inventory 0.1% 0.1%
Debtors 18.8% 18.8%
Cash Bank In Hand 2.6% 2.6%
Current Assets 29.2% 29.2%
Creditors Due Within One Year 22.0% 22.0%
Net Current Assets Liabilities 7.2% 7.2%
Creditors Due After One Year 6.2% 6.2%
Accruals Deferred Income - -
Provisions For Liabilities Charges - -
Net Assets Liabilities Including Pension Asset Liability 71.8% 71.8%
Called Up Share Capital 73.8% 73.8%
Share Capital Allotted Called Up Paid 73.8% 73.8%
Profit Loss Account Reserve -2.0% -2.0%
Shareholder Funds 71.8% 71.8%
Capital Employed - -
Total Assets Less Current Liabilities 78.0% 78.0%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2015
Liquidity Ratio 1.3 1.3
Solvency Ratio 3.5 3.5
Reserves to Assets 0.0 0.0
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2015
Assets 41,327,000 41,327,000
Debt 11,648,000 11,648,000
Net Assets/Debt 29,679,000 29,679,000

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet indicates the net assets of a good sized company. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet indicates the net assets of a good sized company. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet indicates the net assets of a good sized company. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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DONGBU DAEWOO ELECTRONICS UK LIMITED
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WESSEX ADVANCED SWITCHING PRODUCTS LIMITED
C/O ROCKWELL COLLINS 730 WHARFEDALE ROAD, WINNERSH, WOKINGHAM, BERKSHIRE, RG41 5TP
IDEMIA IDENTITY & SECURITY UK LIMITED
255 WHARFEDALE ROAD, WINNERSH TRIANGLE, WOKINGHAM, BERKSHIRE, RG41 5TP
COMMSCOPE UK LIMITED
12 NEW FETTER LANE, LONDON, RG41 5TP
SWAP (ONE) LIMITED
C/O ROCKWELL COLLINS 730 WHARFEDALE ROAD, WINNERSH, WOKINGHAM, BERKSHIRE, RG41 5TP
MORPHO CARDS UK LIMITED
250 Wharfedale Road, Iq Winnersh, Wokingham, Berkshire, RG41 5TP
MICROCHIP LIMITED
MICROCHIP HOUSE 720 WHARFEDALE ROAD, WINNERSH TRIANGLE, WOKINGHAM, BERKSHIRE, RG41 5TP
ROCKWELL COLLINS UK FINANCING LP
UNIT 730 WHARFEDALE ROAD, WINNERSH, WOKINGHAM, RG41 5TP
Document Filings
Resolutions
Memorandum and Articles of Association
Termination of appointment of Pamela Morris Thornton as a director on 22 January 2026
Termination of appointment of David Andrew Peacock as a director on 22 January 2026
Termination of appointment of Dean General as a director on 22 January 2026
Cessation of Asm Holdings Limited as a person with significant control on 22 January 2026
Change of details for Partnership Spv 1 Limited as a person with significant control on 22 January 2026
Statement of capital on 22 January 2026
Statement by Directors
Solvency Statement dated 22/01/26
Resolutions
Purchase of own shares.
Confirmation statement made on 27 July 2025 with updates
Cancellation of shares. Statement of capital on 21 August 2025
Appointment of Mr Christopher Henry St J Hoare as a director on 31 July 2025
Termination of appointment of Dominic Charles Grainger as a director on 31 July 2025
Particulars of variation of rights attached to shares
Change of share class name or designation
Appointment of Mr Dean General as a director on 24 March 2025
Termination of appointment of Jack Pestello as a director on 24 March 2025
Director's details changed for Ms Jeanette Hern on 19 June 2024
Director's details changed for Ms Jeanette Hern on 19 June 2024
Confirmation statement made on 27 July 2024 with no updates
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