Company Overview
S&A Advertising Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Friday 27 September 2013, so this is a well established company. S&A Advertising Limited has been in business for 12 years and 6 months. The accounts status is total exemption full and the accounts are next due on Tuesday 30 June 2026.
Registered Address

60 Harvard Road, London, W4 4ED
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Companies House Data
Company NameS&A ADVERTISING LIMITED
Company Number08708429
Registered Office Address60 Harvard Road
 W4 4ED
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date27/09/2013
Accounting Reference Date Day30
Accounting Reference Date Month9
Accounts Next Due Date30/06/2026
Accounts Last Made Up Date30/09/2024
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date25/10/2016
Returns Last Made Up Date27/09/2015
Directors & Members
Ahmed El-Sarraj - Director
(British, 45 years old, born November 1981)
Appointed 27 September 2013
 Active
Alan Rutherford - Director
(British, 52 years old, born June 1974)
Appointed 27 September 2013
 Active
Secretaries
No Secretaries Appointed
Other Company Directorships
Ahmed El-Sarraj
VOUCHFUR LTD
Alan Rutherford
A&C INCOME GROWTH LTD
AMR ADVERTISING LIMITED
AMR MARKETING LIMITED
GUARDIAN INVESTMENTS LIMITED
LOST LEVELS LTD
MODEL CASTINGS UK LIMITED
MODEL SCOUTERS LTD
PROFILE GUIDES LIMITED
SE&AR DIGITAL LTD
UK MODEL MENTOR LIMITED
VIRAL SNACK LTD
Balance Sheet Unlock full report
Accounts Date 30-Sep-2024 30-Sep-2022 30-Sep-2021
Balance Sheet
Fixed Assets 366 366 681
Current Assets 193,642 193,642 329,398
Creditors Due Within One Year 122,128 122,128 149,362
Working Cap 71,514 71,514 180,036
Total Assets Less Current Liabilities 71,880 71,880 180,717
Long-term Liabilities 26,667 26,667 36,667
Net Assets 45,213 45,213 144,050
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 45,213 45,213 144,050
Common Size Financial Analysis Unlock full report
Accounts Date 30-Sep-2024 30-Sep-2022 30-Sep-2021
Tangible Fixed Assets - - -
Fixed Assets 0.2% 0.2% 0.2%
Stocks Inventory - - -
Debtors 93.2% 93.2% 74.3%
Cash Bank In Hand 6.6% 6.6% 25.5%
Current Assets 99.8% 99.8% 99.8%
Creditors Due Within One Year 62.9% 62.9% 45.3%
Net Current Assets Liabilities 36.9% 36.9% 54.5%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 23.3% 23.3% 43.6%
Capital Employed - - -
Total Assets Less Current Liabilities 37.1% 37.1% 54.7%
Financial Ratio Analysis Unlock full report
Accounts Date 30-Sep-2024 30-Sep-2022 30-Sep-2021
Liquidity Ratio 1.6 1.6 2.2
Solvency Ratio 1.3 1.3 1.8
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 30-Sep-2024 30-Sep-2022 30-Sep-2021
Assets 194,008 194,008 330,079
Debt 148,795 148,795 186,029
Net Assets/Debt 45,213 45,213 144,050

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet presents modest net assets. The amount of net assets suggests sufficient cover for total debts and obligations for the size of the company inferred by the balance sheet.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet presents modest net assets. The amount of net assets suggests sufficient cover for total debts and obligations for the size of the company inferred by the balance sheet.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet presents modest net assets. The amount of net assets suggests sufficient cover for total debts and obligations for the size of the company inferred by the balance sheet.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around W4 4ED
No other companies found in the same location
Document Filings
Director's details changed for Mr Ahmed Sayf El-Sarraj on 1 February 2026
Change of details for Mr Alan Mark Rutherford as a person with significant control on 16 January 2026
Director's details changed for Mr Alan Mark Rutherford on 15 January 2026
Registered office address changed from 60 Harvard Road London W4 4ED England to 27 Old Gloucester Street London WC1N 3AX on 16 January 2026
Confirmation statement made on 24 September 2025 with no updates
Compulsory strike-off action has been discontinued
Compulsory strike-off action has been suspended
First Gazette notice for compulsory strike-off
Confirmation statement made on 24 September 2024 with no updates
Compulsory strike-off action has been discontinued
First Gazette notice for compulsory strike-off
Confirmation statement made on 24 September 2023 with no updates
Confirmation statement made on 24 September 2022 with no updates
Confirmation statement made on 24 September 2021 with no updates
Registered office address changed from 48B Callcott Road London NW6 7EA England to 60 Harvard Road London W4 4ED on 20 May 2021
Confirmation statement made on 24 September 2020 with no updates
Confirmation statement made on 24 September 2019 with no updates
Confirmation statement made on 24 September 2018 with no updates
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