Company Overview
Alf Insight Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Monday 19 November 2012, so this is a well established company. Alf Insight Limited has been in business for 13 years and 4 months. The accounts status is audit exemption subsidiary and the accounts are next due on Wednesday 30 September 2026.
Registered Address

John Carpenter House, John Carpenter Street, London, EC4Y 0AN
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Companies House Data
Company NameALF INSIGHT LIMITED
Company Number08297172
Registered Office AddressJohn Carpenter House
 John Carpenter Street
 EC4Y 0AN
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date19/11/2012
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date30/09/2026
Accounts Last Made Up Date31/12/2024
Accounts Account CategoryAUDIT EXEMPTION SUBSIDIARY
Returns Next Due Date28/04/2017
Returns Last Made Up Date31/03/2016
Previous Company NameChanged Date
BRADINSIGHT LIMITED10 Dec 2015
Directors & Members
Show Resigned
Michael Danson - Director
(British, 64 years old, born December 1962)
Appointed 09 June 2022
 Active
Graham Lilley - Director
(British, 43 years old, born November 1983)
Appointed 09 June 2022
 Active
Secretaries
Show Resigned
Robert Hooper - Secretary
Appointed 22 November 2022
 Active
Other Company Directorships
Michael Danson
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MEDIA BUSINESS INSIGHT HOLDINGS LIMITED
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Graham Lilley
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BUSINESS TRADE MEDIA INTERNATIONAL LIMITED
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DEALLUS HOLDINGS LIMITED
GLOBALDATA INVESTMENTS LIMITED
INKLING SOFTWARE LIMITED
JAMGA.COM LIMITED
JUST-AUTO.COM LIMITED
JUST-DRINKS.COM LIMITED
JUST-FOOD.COM LIMITED
JUST-STYLE.COM LIMITED
LMC AUTOMOTIVE FORECASTING LIMITED
LMC AUTOMOTIVE LIMITED
LMC INTERNATIONAL LIMITED
LMC OXFORD HOLDINGS LIMITED
LMC TYRE & RUBBER LIMITED
LMCA HOLDINGS LIMITED
LMCI HOLDINGS LIMITED
LOMBARD STREET RESEARCH FINANCIAL SERVICES LIMITED
LOMBARD STREET RESEARCH LIMITED
MEDIA BUSINESS INSIGHT HOLDINGS LIMITED
MEDIA BUSINESS INSIGHT LIMITED
MEDIA BUSINESS INSIGHT TRUSTEE LIMITED
PROGRESSIVE CONTENT LIMITED
PROGRESSIVE MEDIA VENTURES LIMITED
SPORTCAL GLOBAL COMMUNICATIONS LIMITED
SPORTCAL.COM LIMITED
TRUSTED SOURCES LIMITED
TRUSTED SOURCES UK LIMITED
TSL RESEARCH GROUP LIMITED
WASHINGTON BIDCO LIMITED
WASHINGTON MIDCO LIMITED
WASHINGTON TOPCO LIMITED
WORLD MARKET INTELLIGENCE LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2021 31-Dec-2020
Balance Sheet
Fixed Assets 74,401 74,401 15,227
Current Assets 4,290,608 4,290,608 4,027,288
Creditors Due Within One Year 799,146 799,146 590,637
Working Cap 3,491,462 3,491,462 3,436,651
Total Assets Less Current Liabilities 3,565,863 3,565,863 3,451,878
Long-term Liabilities 0 0 0
Net Assets 3,565,863 3,565,863 3,451,878
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 3,565,863 3,565,863 3,451,878
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2021 31-Dec-2020
Tangible Fixed Assets - - -
Fixed Assets 1.7% 1.7% 0.4%
Stocks Inventory - - -
Debtors 83.2% 83.2% 54.1%
Cash Bank In Hand 15.1% 15.1% 45.6%
Current Assets 98.3% 98.3% 99.6%
Creditors Due Within One Year 18.3% 18.3% 14.6%
Net Current Assets Liabilities 80.0% 80.0% 85.0%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 81.7% 81.7% 85.4%
Capital Employed - - -
Total Assets Less Current Liabilities 81.7% 81.7% 85.4%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2021 31-Dec-2020
Liquidity Ratio 5.4 5.4 6.8
Solvency Ratio 5.5 5.5 6.8
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 10
Mortgages Outstanding 1
Mortgages Part Satisfied 0
Mortgages Satisfied 9
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2021 31-Dec-2020
Assets 4,365,009 4,365,009 4,042,515
Debt 799,146 799,146 590,637
Net Assets/Debt 3,565,863 3,565,863 3,451,878

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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PROGRESSIVE DIGITAL MEDIA LIMITED
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Document Filings
Notice of agreement to exemption from audit of accounts for period ending 31/12/24
Consolidated accounts of parent company for subsidiary company period ending 31/12/24
Audit exemption statement of guarantee by parent company for period ending 31/12/24
Confirmation statement made on 31 March 2025 with no updates
Resolutions
Memorandum and Articles of Association
Registration of charge 082971720010, created on 18 December 2024
Satisfaction of charge 082971720008 in full
Satisfaction of charge 082971720009 in full
Confirmation statement made on 31 March 2024 with no updates
Confirmation statement made on 31 March 2023 with no updates
Register inspection address has been changed to Anchor House the Maltings Silvestor Street Hull East Yorkshire HU1 3HD
Appointment of Mr Robert James Hooper as a secretary on 22 November 2022
Registration of charge 082971720009, created on 10 October 2022
Satisfaction of charge 082971720004 in full
Satisfaction of charge 082971720003 in full
Satisfaction of charge 082971720006 in full
Satisfaction of charge 082971720007 in full
Satisfaction of charge 082971720005 in full
Registered office address changed from Jubilee House 92 Lincoln Road Peterborough PE1 2SN England to John Carpenter House John Carpenter Street London EC4Y 0AN on 23 June 2022
Termination of appointment of Alison Pitchford as a director on 9 June 2022
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