Company Overview
Avatar Media Marketing Ltd is a Dissolved Private Limited Company.
Registered Address

31 Dover Street, 4Th Floor, London, W1S 4ND
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Companies House Data
Company NameAVATAR MEDIA MARKETING LTD
Company Number07579045
Registered Office Address31 Dover Street
 4th Floor
 W1S 4ND
Company CategoryPrivate Limited Company
Company StatusDissolved
Country of OriginUnited Kingdom
Incorporation Date25/03/2011
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date30/09/2020
Accounts Last Made Up Date31/12/2018
Returns Next Due Date22/04/2017
Returns Last Made Up Date25/03/2016
Previous Company NameChanged Date
CRITERIA MEDIA EXCHANGE LTD26 Mar 2015
CRITERIA LABS LTD23 May 2014
ONE MEDIA EXCHANGE MANAGEMENT LTD.29 Sep 2011
TRULUX MANAGEMENT LIMITED11 Aug 2011
Directors & Members
Christopher James - Director
(British, 67 years old, born January 1959)
Appointed 25 March 2011
 Active
Secretaries
No Secretaries Appointed
Other Company Directorships
Christopher James
CRITERIA MX LIMITED
CYLO MEDIA UK LIMITED
IMC STORES LIMITED
IMEDIACAST LTD
Balance Sheet Unlock full report
Accounts Date 31-Dec-2018 31-Dec-2017 31-Dec-2016
Balance Sheet
Fixed Assets 0 0 48,796
Current Assets 1,021 2,760 29,640
Creditors Due Within One Year -30,461 -27,007 54,038
Working Cap 31,482 29,767 24,398
Total Assets Less Current Liabilities 31,482 29,767 24,398
Long-term Liabilities 60,922 54,014 48,796
Net Assets 31,482 29,767 -24,398
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 31,482 29,767 -24,398
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2018 31-Dec-2017 31-Dec-2016
Tangible Fixed Assets - - -
Fixed Assets 0.0% 0.0% 62.2%
Stocks Inventory - - -
Debtors - - -
Cash Bank In Hand - - -
Current Assets 100.0% 100.0% 37.8%
Creditors Due Within One Year -2983.4% -978.5% 68.9%
Net Current Assets Liabilities 3083.4% 1078.5% 31.1%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -31.1%
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 3083.4% 1078.5% -31.1%
Capital Employed - - -
Total Assets Less Current Liabilities 3083.4% 1078.5% 31.1%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2018 31-Dec-2017 31-Dec-2016
Liquidity Ratio 0.0 -0.1 0.5
Solvency Ratio 0.0 0.1 0.8
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2018 31-Dec-2017 31-Dec-2016
Assets 1,021 2,760 78,436
Debt 30,461 27,007 102,834
Net Assets/Debt 31,482 29,767 -24,398
Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Final Gazette dissolved via voluntary strike-off
First Gazette notice for voluntary strike-off
Application to strike the company off the register
Confirmation statement made on 25 March 2019 with no updates
Confirmation statement made on 25 March 2018 with no updates
Registered office address changed from 27/28 Eastcastle Street London W1W 8DH to 31 Dover Street 4th Floor London W1S 4nd on 30 June 2017
Confirmation statement made on 25 March 2017 with updates
Annual return made up to 25 March 2016 with full list of shareholders
Director's details changed for Mr Christopher Richard James on 15 June 2015
Annual return made up to 25 March 2015 with full list of shareholders
Director's details changed for Mr Christopher Richard James on 1 April 2015
Certificate of change of name
Certificate of change of name
Annual return made up to 25 March 2014 with full list of shareholders
Annual return made up to 25 March 2013 with full list of shareholders
Previous accounting period shortened from 31 March 2012 to 31 December 2011
Registered office address changed from 26-28 Hammersmith Grove London W6 7BA United Kingdom on 17 May 2012
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