Company Overview
Applied Market Strategy Limited is a Dissolved Private Limited Company.
Registered Address

Fourth Floor 30-31 Furnival Street, London, EC4A 1JQ
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Companies House Data
Company NameAPPLIED MARKET STRATEGY LIMITED
Company Number07290517
Registered Office AddressFourth Floor 30-31 Furnival Street
 EC4A 1JQ
Company CategoryPrivate Limited Company
Company StatusDissolved
Country of OriginUnited Kingdom
Incorporation Date21/06/2010
Accounting Reference Date Day30
Accounting Reference Date Month9
Accounts Next Due Date30/06/2017
Accounts Last Made Up Date30/09/2015
Accounts Account CategoryTOTAL EXEMPTION SMALL
Returns Next Due Date19/07/2016
Returns Last Made Up Date21/06/2015
Directors & Members
Daniel Doherty - Director
(British, 65 years old, born February 1961)
Appointed 21 June 2010
 Active
Secretaries
No Secretaries Appointed
Other Company Directorships
Daniel Doherty
BUSINESS UNCOVERED LTD
CADENCE MARKET STRATEGY LIMITED
INDUSTRY MARKETING LIMITED
INSPIRATION AT WORK LIMITED
LEARNING FOR LIFE UK LIMITED
THE PRESS BRIEFING COMPANY LIMITED
Balance Sheet Unlock full report
Accounts Date 30-Sep-2015 30-Sep-2014
Balance Sheet
Fixed Assets 0 0
Current Assets 244 244
Creditors Due Within One Year 180 180
Working Cap 64 64
Total Assets Less Current Liabilities 64 64
Long-term Liabilities 0 0
Net Assets 64 64
Share Capital & Reserves
Share Cap 100 100
Profit & Loss Reserves -36 -36
Other Reserves 0 0
Shareholders Funds 64 64
Common Size Financial Analysis Unlock full report
Accounts Date 30-Sep-2015 30-Sep-2014
Tangible Fixed Assets - -
Fixed Assets 0.0% 0.0%
Stocks Inventory - -
Debtors - -
Cash Bank In Hand 100.0% 100.0%
Current Assets 100.0% 100.0%
Creditors Due Within One Year 73.8% 73.8%
Net Current Assets Liabilities 26.2% 26.2%
Creditors Due After One Year - -
Accruals Deferred Income - -
Provisions For Liabilities Charges - -
Net Assets Liabilities Including Pension Asset Liability 26.2% 26.2%
Called Up Share Capital 41.0% 41.0%
Share Capital Allotted Called Up Paid - -
Profit Loss Account Reserve -14.8% -14.8%
Shareholder Funds 26.2% 26.2%
Capital Employed - -
Total Assets Less Current Liabilities 26.2% 26.2%
Financial Ratio Analysis Unlock full report
Accounts Date 30-Sep-2015 30-Sep-2014
Liquidity Ratio 1.4 1.4
Solvency Ratio 1.4 1.4
Reserves to Assets -0.1 -0.1
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 30-Sep-2015 30-Sep-2014
Assets 244 244
Debt 180 180
Net Assets/Debt 64 64
Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Final Gazette dissolved via compulsory strike-off
First Gazette notice for compulsory strike-off
Annual return made up to 21 June 2015 with full list of shareholders
Annual return made up to 21 June 2014 with full list of shareholders
Director's details changed for Mr Daniel Edward Doherty on 21 June 2014
Registered office address changed from 6-7 Ludgate Square London EC4M 7AS England on 12 November 2013
Annual return made up to 21 June 2013 with full list of shareholders
Previous accounting period extended from 30 June 2012 to 30 September 2012
Annual return made up to 21 June 2012 with full list of shareholders
Annual return made up to 21 June 2011 with full list of shareholders
Incorporation
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