Company Overview
Best Choice Direct Ltd is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Tuesday 04 May 2010, so this is a well established company. Best Choice Direct Ltd has been in business for 15 years and 11 months. The accounts status is total exemption full and the accounts are next due on Saturday 28 February 2026.
Registered Address

Unit 4 The Former Progress Foundry, Leek New Road, Stoke-On-Trent, Staffordshire, ST6 2AS
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Companies House Data
Company NameBEST CHOICE DIRECT LTD
Company Number07242618
Registered Office AddressUnit 4 The Former Progress Foundry
 Leek New Road
 ST6 2AS
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date04/05/2010
Accounting Reference Date Day31
Accounting Reference Date Month5
Accounts Next Due Date28/02/2026
Accounts Last Made Up Date31/05/2024
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date01/06/2017
Returns Last Made Up Date04/05/2016
Directors & Members
Show Resigned
Gwilym Bullock - Director
(British, 42 years old, born March 1984)
Appointed 06 February 2025
 Active
Secretaries
No Secretaries Appointed
Other Company Directorships
Gwilym Bullock
KHAN ESTATES LIMITED
KHAN INVESTMENTS HOLDINGS LTD
PFG HOME RETAIL GROUP LTD
Balance Sheet Unlock full report
Accounts Date 31-May-2024 31-May-2023 31-May-2022
Balance Sheet
Fixed Assets 2,059 2,059 2,745
Current Assets 582,733 582,733 466,549
Creditors Due Within One Year 303,495 303,495 233,225
Working Cap 279,238 279,238 233,324
Total Assets Less Current Liabilities 281,297 281,297 236,069
Long-term Liabilities - - -
Net Assets - - -
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds - - -
Common Size Financial Analysis Unlock full report
Accounts Date 31-May-2024 31-May-2023 31-May-2022
Tangible Fixed Assets - - -
Fixed Assets 0.4% 0.4% 0.6%
Stocks Inventory - - -
Debtors 53.5% 53.5% 50.2%
Cash Bank In Hand 32.5% 32.5% 37.8%
Current Assets 99.6% 99.6% 99.4%
Creditors Due Within One Year 51.9% 51.9% 49.7%
Net Current Assets Liabilities 47.7% 47.7% 49.7%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds - - -
Capital Employed - - -
Total Assets Less Current Liabilities 48.1% 48.1% 50.3%
Financial Ratio Analysis Unlock full report
Accounts Date 31-May-2024 31-May-2023 31-May-2022
Liquidity Ratio 1.9 1.9 2.0
Solvency Ratio - - -
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 1
Mortgages Outstanding 1
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-May-2024 31-May-2023 31-May-2022
Assets 584,792 584,792 469,294
Debt - - -
Net Assets/Debt - - -

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around ST6 2AS
RAPID AUTOMOTIVE LIMITED
2a Leek New Road, Stoke-On-Trent, ST6 2AS
LEEK ROAD AUTO LTD
Unit 2 Leek New Road, Cobridge, Stoke-On-Trent, Staffordshire, ST6 2AS
Document Filings
Confirmation statement made on 4 May 2025 with updates
Termination of appointment of Arfat Khan as a director on 19 May 2025
Appointment of Mr Arfat Khan as a director on 24 February 2025
Appointment of Mr Gwilym John Bullock as a director on 6 February 2025
Termination of appointment of Arfat Khan as a director on 6 February 2025
Registered office address changed from C/O Pfg Group Unit 1a Dewsbury Road Fenton Industrial Estate Stoke-on-Trent Staffordshire ST4 2TE United Kingdom to Unit 4 the Former Progress Foundry Leek New Road Stoke-on-Trent Staffordshire ST6 2AS on 6 February 2025
Registered office address changed from C/O Pfg Group Unit 1a Dewsbury Road Fenton Industrial Estate Stoke-on-Trent Staffordshire ST4 2SH United Kingdom to C/O Pfg Group Unit 1a Dewsbury Road Fenton Industrial Estate Stoke-on-Trent Staffordshire ST4 2TE on 15 October 2024
Registered office address changed from C/O Fpg Group Unit 1a Dewsbury Road Fenton Industrial Estate Stoke-on-Trent ST4 2SH England to C/O Pfg Group Unit 1a Dewsbury Road Fenton Industrial Estate Stoke-on-Trent Staffordshire ST4 2SH on 15 October 2024
Registered office address changed from 1 Bolton Row Peasemore Newbury Berkshire RG20 7JW to C/O Fpg Group Unit 1a Dewsbury Road Fenton Industrial Estate Stoke-on-Trent ST4 2SH on 12 October 2024
Termination of appointment of Martin Christopher Davey as a director on 30 September 2024
Cessation of Rachel Elizabeth Davey as a person with significant control on 30 September 2024
Cessation of Martin Christopher Davey as a person with significant control on 30 September 2024
Notification of Quayside Frozen Foods (Newcastle) Limited as a person with significant control on 30 September 2024
Appointment of Arfat Khan as a director on 30 September 2024
Registration of charge 072426180001, created on 30 September 2024
Confirmation statement made on 4 May 2024 with no updates
Confirmation statement made on 4 May 2023 with no updates
Confirmation statement made on 4 May 2022 with no updates
Confirmation statement made on 4 May 2021 with no updates
Confirmation statement made on 4 May 2020 with no updates
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