Company Overview
Added Value Marketing Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Thursday 08 April 2010, so this is a well established company. Added Value Marketing Limited has been in business for 15 years and 11 months. The accounts status is total exemption full and the accounts are next due on Sunday 31 January 2027.
Registered Address

63 High Road, Bushey Heath, Herts, WD23 1EE
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Companies House Data
Company NameADDED VALUE MARKETING LIMITED
Company Number07217145
Registered Office Address63 High Road
 WD23 1EE
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date08/04/2010
Accounting Reference Date Day30
Accounting Reference Date Month4
Accounts Next Due Date31/01/2027
Accounts Last Made Up Date30/04/2025
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date06/05/2017
Returns Last Made Up Date08/04/2016
Directors & Members
Paul Gordon - Director
(British, 59 years old, born August 1967)
Appointed 08 April 2010
 Active
Nicole Gordon - Director
(British, 61 years old, born January 1965)
Appointed 15 December 2022
 Active
Secretaries
No Secretaries Appointed
Other Company Directorships
Paul Gordon
10 GROUP LIMITED
EDISON WORLDWIDE LTD
GET GROWTH LIMITED
HILL MURRAY GROUP LIMITED
TANGIBLE FINANCIAL LIMITED
THE GANDOLFI PARTNERSHIP LIMITED
Nicole Gordon
ALBERG LLP
GROWING OLD DISGRACEFULLY LIMITED
JNETICS
Balance Sheet Unlock full report
Accounts Date 30-Apr-2025 30-Apr-2023 30-Apr-2022
Balance Sheet
Fixed Assets 1,641 1,641 1,980
Current Assets 70,381 70,381 43,471
Creditors Due Within One Year 60,194 60,194 38,999
Working Cap 10,187 10,187 4,472
Total Assets Less Current Liabilities 11,828 11,828 6,452
Long-term Liabilities 410 410 376
Net Assets 11,418 11,418 6,076
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 11,418 11,418 6,076
Common Size Financial Analysis Unlock full report
Accounts Date 30-Apr-2025 30-Apr-2023 30-Apr-2022
Tangible Fixed Assets - - -
Fixed Assets 2.3% 2.3% 4.4%
Stocks Inventory - - -
Debtors 13.1% 13.1% 40.4%
Cash Bank In Hand 84.6% 84.6% 55.2%
Current Assets 97.7% 97.7% 95.6%
Creditors Due Within One Year 83.6% 83.6% 85.8%
Net Current Assets Liabilities 14.1% 14.1% 9.8%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 15.9% 15.9% 13.4%
Capital Employed - - -
Total Assets Less Current Liabilities 16.4% 16.4% 14.2%
Financial Ratio Analysis Unlock full report
Accounts Date 30-Apr-2025 30-Apr-2023 30-Apr-2022
Liquidity Ratio 1.2 1.2 1.1
Solvency Ratio 1.2 1.2 1.2
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 30-Apr-2025 30-Apr-2023 30-Apr-2022
Assets 72,022 72,022 45,451
Debt 60,604 60,604 39,375
Net Assets/Debt 11,418 11,418 6,076

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. The balance sheet presents modest net assets. For the size of the company inferred by the balance sheet this level of net assets suggests total debts and obligations were moderately well covered.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. The balance sheet presents modest net assets. For the size of the company inferred by the balance sheet this level of net assets suggests total debts and obligations were moderately well covered.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. The balance sheet presents modest net assets. For the size of the company inferred by the balance sheet this level of net assets suggests total debts and obligations were moderately well covered.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Confirmation statement made on 8 April 2025 with no updates
Confirmation statement made on 8 April 2024 with no updates
Confirmation statement made on 8 April 2023 with no updates
Appointment of Nicole Tessa Gordon as a director on 15 December 2022
Confirmation statement made on 8 April 2022 with no updates
Confirmation statement made on 8 April 2021 with no updates
Confirmation statement made on 8 April 2020 with no updates
Confirmation statement made on 8 April 2019 with no updates
Confirmation statement made on 8 April 2018 with no updates
Confirmation statement made on 8 April 2017 with updates
Annual return made up to 8 April 2016 with full list of shareholders
Annual return made up to 8 April 2015 with full list of shareholders
Annual return made up to 8 April 2014 with full list of shareholders
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