Company Overview
Conversion Marketing Group Limited is a Dissolved Private Limited Company.
Registered Address

Office 66 95 Wilton Road, London, SW1V 1BZ
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Companies House Data
Company NameCONVERSION MARKETING GROUP LIMITED
Company Number06974485
Registered Office AddressOffice 66 95 Wilton Road
 SW1V 1BZ
Company CategoryPrivate Limited Company
Company StatusDissolved
Country of OriginUnited Kingdom
Incorporation Date28/07/2009
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date30/09/2016
Accounts Last Made Up Date31/12/2014
Accounts Account CategoryTOTAL EXEMPTION SMALL
Returns Next Due Date25/08/2015
Returns Last Made Up Date28/07/2014
Previous Company NameChanged Date
AUTO KEY SQUAD LTD07 Sep 2015
CARKEYWIZARDS LTD30 Jan 2010
Directors & Members
Harry MacAdam - Director
(British, 47 years old, born March 1979)
Appointed 28 July 2009
 Active
Secretaries
Show Resigned
Other Company Directorships
Harry MacAdam
ELITEBET TRADING LTD
Balance Sheet Unlock full report
Accounts Date 31-Dec-2014 31-Dec-2013 31-Dec-2012
Balance Sheet
Fixed Assets 28,421 28,421 30,627
Current Assets 42,820 42,820 38,055
Creditors Due Within One Year 110,587 110,587 111,471
Working Cap -67,767 -67,767 -73,416
Total Assets Less Current Liabilities -39,346 -39,346 -42,789
Long-term Liabilities 0 0 0
Net Assets -39,346 -39,346 -42,789
Share Capital & Reserves
Share Cap 1 1 1
Profit & Loss Reserves -39,347 -39,347 -42,790
Other Reserves 0 0 0
Shareholders Funds -39,346 -39,346 -42,789
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2014 31-Dec-2013 31-Dec-2012
Tangible Fixed Assets - - -
Fixed Assets 39.9% 39.9% 44.6%
Stocks Inventory 41.9% 41.9% 35.9%
Debtors 4.7% 4.7% 2.7%
Cash Bank In Hand 13.4% 13.4% 16.8%
Current Assets 60.1% 60.1% 55.4%
Creditors Due Within One Year 155.2% 155.2% 162.3%
Net Current Assets Liabilities -95.1% -95.1% -106.9%
Creditors Due After One Year 0.0% 0.0% 0.0%
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability -55.2% -55.2% -62.3%
Called Up Share Capital 0.0% 0.0% 0.0%
Share Capital Allotted Called Up Paid 0.0% 0.0% 0.0%
Profit Loss Account Reserve -55.2% -55.2% -62.3%
Shareholder Funds -55.2% -55.2% -62.3%
Capital Employed - - -
Total Assets Less Current Liabilities -55.2% -55.2% -62.3%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2014 31-Dec-2013 31-Dec-2012
Liquidity Ratio 0.4 0.4 0.3
Solvency Ratio 0.6 0.6 0.6
Reserves to Assets -0.6 -0.6 -0.6
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2014 31-Dec-2013 31-Dec-2012
Assets 71,241 71,241 68,682
Debt 110,587 110,587 111,471
Net Assets/Debt -39,346 -39,346 -42,789
Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Final Gazette dissolved via voluntary strike-off
First Gazette notice for voluntary strike-off
Application to strike the company off the register
Certificate of change of name
Annual return made up to 28 July 2014 with full list of shareholders
Annual return made up to 28 July 2013 with full list of shareholders
Annual return made up to 28 July 2012 with full list of shareholders
Annual return made up to 28 July 2011 with full list of shareholders
Previous accounting period extended from 31 July 2010 to 31 December 2010
Registered office address changed from 381 Archway Road London London N64ER United Kingdom on 10 November 2010
Director's details changed for Harry Macadam on 15 October 2010
Termination of appointment of Dan Radulescu as a secretary
Annual return made up to 28 July 2010 with full list of shareholders
Certificate of change of name
Resolutions
Incorporation
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