Company Overview
Custard Online Marketing Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Monday 26 November 2007, so this is a well established company. Custard Online Marketing Limited has been in business for 18 years and 4 months. The accounts status is total exemption full and the accounts are next due on Wednesday 30 September 2026.
Registered Address

41-46 Frederick Place, Third Floor Frederick House, Brighton, BN1 4EA
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Companies House Data
Company NameCUSTARD ONLINE MARKETING LIMITED
Company Number06437103
Registered Office Address41-46 Frederick Place
 Third Floor Frederick House
 BN1 4EA
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date26/11/2007
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date30/09/2026
Accounts Last Made Up Date31/12/2024
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date24/12/2016
Returns Last Made Up Date26/11/2015
Previous Company NameChanged Date
LEADSBROKER LTD08 May 2013
Directors & Members
Show Resigned
Sam Fenton-Elstone - Director
(British, 42 years old, born April 1984)
Appointed 30 November 2023
 Active
Mark Raymond - Director
(British, 51 years old, born December 1975)
Appointed 30 November 2023
 Active
Secretaries
Show Resigned
Other Company Directorships
Sam Fenton-Elstone
ANYTHING IS POSSIBLE MEDIA LIMITED
Mark Raymond
ANYTHING IS POSSIBLE MEDIA LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Dec-2024 31-Mar-2023 31-Mar-2022
Balance Sheet
Fixed Assets 15,142 15,142 11,779
Current Assets 243,914 243,914 197,465
Creditors Due Within One Year 38,373 38,373 57,553
Working Cap 205,541 205,541 139,912
Total Assets Less Current Liabilities 220,683 220,683 151,691
Long-term Liabilities - - -
Net Assets - - -
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds - - -
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Mar-2023 31-Mar-2022
Tangible Fixed Assets - - -
Fixed Assets 5.8% 5.8% 5.6%
Stocks Inventory - - -
Debtors 7.8% 7.8% 19.5%
Cash Bank In Hand 86.3% 86.3% 74.9%
Current Assets 94.2% 94.2% 94.4%
Creditors Due Within One Year 14.8% 14.8% 27.5%
Net Current Assets Liabilities 79.3% 79.3% 66.9%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds - - -
Capital Employed - - -
Total Assets Less Current Liabilities 85.2% 85.2% 72.5%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Mar-2023 31-Mar-2022
Liquidity Ratio 6.4 6.4 3.4
Solvency Ratio - - -
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Mar-2023 31-Mar-2022
Assets 259,056 259,056 209,244
Debt - - -
Net Assets/Debt - - -

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Confirmation statement made on 18 March 2026 with updates
Consolidated accounts of parent company for subsidiary company period ending 31/12/24
Notice of agreement to exemption from audit of accounts for period ending 31/12/24
Audit exemption statement of guarantee by parent company for period ending 31/12/24
Confirmation statement made on 20 March 2025 with no updates
Audit exemption statement of guarantee by parent company for period ending 31/12/23
Consolidated accounts of parent company for subsidiary company period ending 31/12/23
Notice of agreement to exemption from audit of accounts for period ending 31/12/23
Previous accounting period shortened from 31 March 2024 to 31 December 2023
Confirmation statement made on 20 March 2024 with updates
Cessation of Christopher Hamilton Angus Smith as a person with significant control on 30 November 2023
Registered office address changed from Work Life, Core Brown Street Manchester Greater Manchester M2 1DH England to 41-46 Frederick Place Third Floor Frederick House Brighton BN1 4EA on 25 January 2024
Memorandum and Articles of Association
Notification of Anything is Possible Media Limited as a person with significant control on 30 November 2023
Termination of appointment of Christopher Hamilton Angus Smith as a director on 30 November 2023
Termination of appointment of Alex James Duthie as a director on 30 November 2023
Appointment of Mr Mark Raymond as a director on 30 November 2023
Appointment of Mr Sam Fenton-Elstone as a director on 30 November 2023
Confirmation statement made on 26 November 2023 with updates
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