Company Overview
Purely Financial Group Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Tuesday 16 October 2007, so this is a well established company. Purely Financial Group Limited has been in business for 18 years and 5 months. The accounts status is total exemption full and the accounts are next due on Sunday 28 December 2025.
Registered Address

2Nd Floor Connaught House, 1-3 Mount Street, (Entrance Via Davies Street), London, W1K 3NB
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Companies House Data
Company NamePURELY FINANCIAL GROUP LIMITED
Company Number06400104
Registered Office Address2nd Floor Connaught House, 1-3 Mount Street
 (Entrance Via Davies Street)
 W1K 3NB
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date16/10/2007
Accounting Reference Date Day28
Accounting Reference Date Month12
Accounts Next Due Date28/12/2025
Accounts Last Made Up Date31/12/2023
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date06/04/2017
Returns Last Made Up Date09/03/2016
Previous Company NameChanged Date
SHIELDBAG LIMITED21 Dec 2007
Directors & Members
Show Resigned
Paul Munford - Director
(British, 62 years old, born March 1964)
Appointed 10 December 2007
 Active
Secretaries
Show Resigned
Paul Munford - Secretary
(British)
Appointed 10 December 2007
 Active
Other Company Directorships
Paul Munford
CENCAP LIMITED
CENTECH GROUP LIMITED
CENTURY CAPITAL PARTNERS LIMITED
CENTURY CAPITAL PARTNERS NO. 1 LTD
CENTURY CAPITAL PARTNERS NO. 3 LIMITED
CENTURY CAPITAL PARTNERS NO. 4 LIMITED
CENTURY CAPITAL PARTNERS NO2 LIMITED
CENTURY PRIME LIMITED
CORPORATE CITY DEVELOPMENTS LIMITED
CORPORATE CITY DEVELOPMENTS NO.2 LIMITED
MC PRIVATE FINANCE LIMITED
OAKSIX HOLDINGS LIMITED
PREMIERPLAN LIMITED
PROPERTY INVESTMENT PORTFOLIO SERVICES LIMITED
PURELY FINANCIAL GROUP HOLDINGS LIMITED
PURELY PROTECTION LIMITED
STAFFORD STREET PROPERTIES LIMITED
THE PRIVATE KEY LTD
TIMBERLAND DEVELOPMENTS LIMITED
WARRIOR PROPERTY FINANCE LIMITED
ZIPGRADE TRUSTEE COMPANY LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2021 31-Dec-2020
Balance Sheet
Fixed Assets 0 0 0
Current Assets 2,498,418 2,498,418 2,537,530
Creditors Due Within One Year 205,201 205,201 284,359
Working Cap 2,293,217 2,293,217 2,253,171
Total Assets Less Current Liabilities 2,293,217 2,293,217 2,253,171
Long-term Liabilities 0 0 0
Net Assets 2,293,217 2,293,217 2,253,171
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 2,293,217 2,293,217 2,253,171
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2021 31-Dec-2020
Tangible Fixed Assets - - -
Fixed Assets 0.0% 0.0% 0.0%
Stocks Inventory - - -
Debtors 100.0% 100.0% 100.0%
Cash Bank In Hand 0.0% 0.0% 0.0%
Current Assets 100.0% 100.0% 100.0%
Creditors Due Within One Year 8.2% 8.2% 11.2%
Net Current Assets Liabilities 91.8% 91.8% 88.8%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 91.8% 91.8% 88.8%
Capital Employed - - -
Total Assets Less Current Liabilities 91.8% 91.8% 88.8%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2021 31-Dec-2020
Liquidity Ratio 12.2 12.2 8.9
Solvency Ratio 12.2 12.2 8.9
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2021 31-Dec-2020
Assets 2,498,418 2,498,418 2,537,530
Debt 205,201 205,201 284,359
Net Assets/Debt 2,293,217 2,293,217 2,253,171

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Compulsory strike-off action has been suspended
Registered office address changed from 2nd Floor Connaught House, 1-3 Mount Street (Entrance via Davies Street) London W1K 3NB United Kingdom to Hatherley House 15-17 Wood Street Barnet Hertfordshire EN5 4AT on 16 March 2026
First Gazette notice for compulsory strike-off
Secretary's details changed for Mr Paul Roger Munford on 22 October 2025
Director's details changed for Mr Paul Roger Munford on 22 October 2025
Confirmation statement made on 11 January 2025 with no updates
Previous accounting period shortened from 29 December 2023 to 28 December 2023
Compulsory strike-off action has been discontinued
First Gazette notice for compulsory strike-off
Confirmation statement made on 11 January 2024 with no updates
Director's details changed for Mr Paul Roger Munford on 11 January 2024
Previous accounting period shortened from 30 December 2022 to 29 December 2022
Previous accounting period shortened from 31 December 2022 to 30 December 2022
Registered office address changed from , 37 Warren Street, London, W1T 6AD to 2nd Floor Connaught House, 1-3 Mount Street (Entrance via Davies Street) London W1K 3NB on 22 September 2023
Compulsory strike-off action has been discontinued
First Gazette notice for compulsory strike-off
Confirmation statement made on 11 January 2023 with no updates
Confirmation statement made on 11 January 2022 with no updates
Confirmation statement made on 11 January 2021 with no updates
Confirmation statement made on 11 January 2020 with no updates
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