Company Overview
Startup Strategy Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Tuesday 05 June 2007, so this is a well established company. Startup Strategy Limited has been in business for 18 years and 9 months. The accounts status is total exemption full and the accounts are next due on Saturday 28 February 2026.
Registered Address

20 Grace Church Street, 11Th Floor, London, EC3V 9DH
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Companies House Data
Company NameSTARTUP STRATEGY LIMITED
Company Number06268776
Registered Office Address20 Grace Church Street
 11th Floor
 EC3V 9DH
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date05/06/2007
Accounting Reference Date Day31
Accounting Reference Date Month5
Accounts Next Due Date28/02/2026
Accounts Last Made Up Date31/05/2024
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date03/07/2017
Returns Last Made Up Date05/06/2016
Directors & Members
Toby Austin - Director
(British, 43 years old, born June 1983)
Appointed 05 June 2007
 Active
Susanne-Marie Austin - Director
(British, 43 years old, born January 1983)
Appointed 16 February 2023
 Active
Secretaries
Katharine Austin - Secretary
(British)
Appointed 05 June 2007
 Active
Other Company Directorships
Toby Austin
BANTR LIMITED
BEAUHURST LIMITED
BUSINESS FUNDING RESEARCH LTD
CANOPUS TECHNOLOGY TRANSFER LTD
CULTURAL INFRASTRUCTURE LIMITED
GRADFUTURES LIMITED
REGIONAL PRODUCE LTD
TOTALLICA SYSTEMS LIMITED
Susanne-Marie Austin
No companies found
Balance Sheet Unlock full report
Accounts Date 31-May-2024 31-May-2022 31-May-2021
Balance Sheet
Fixed Assets - - 0
Current Assets - - 380
Creditors Due Within One Year 18,861 18,861 18,337
Working Cap - - -17,957
Total Assets Less Current Liabilities -18,612 -18,612 -17,957
Long-term Liabilities 0 0 0
Net Assets -18,612 -18,612 -17,957
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds -18,612 -18,612 -17,957
Common Size Financial Analysis Unlock full report
Accounts Date 31-May-2024 31-May-2022 31-May-2021
Tangible Fixed Assets - - -
Fixed Assets - - 0.0%
Stocks Inventory - - -
Debtors 0.0% 0.0% 39.5%
Cash Bank In Hand 100.0% 100.0% 60.5%
Current Assets - - 100.0%
Creditors Due Within One Year 7574.7% 7574.7% 4825.5%
Net Current Assets Liabilities - - -4725.5%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds -7474.7% -7474.7% -4725.5%
Capital Employed - - -
Total Assets Less Current Liabilities -7474.7% -7474.7% -4725.5%
Financial Ratio Analysis Unlock full report
Accounts Date 31-May-2024 31-May-2022 31-May-2021
Liquidity Ratio -1.0 -1.0 0.0
Solvency Ratio 0.0 0.0 0.0
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-May-2024 31-May-2022 31-May-2021
Assets 249 249 380
Debt 18,861 18,861 18,337
Net Assets/Debt -18,612 -18,612 -17,957

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

As at the balance sheet date current liquid assets were slightly less than short term debt. We would normally view a company broadly neutrally for this. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.As at the balance sheet date current liquid assets were slightly less than short term debt. We would normally view a company broadly neutrally for this. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.As at the balance sheet date current liquid assets were slightly less than short term debt. We would normally view a company broadly neutrally for this. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around EC3V 9DH
CBPE CAPITAL (US) FUND VI
2 GEORGE YARD, LONDON, EC3V 9DH
CBPE LIMITED
2 GEORGE YARD, LONDON, EC3V 9DH
CBPE CAPITAL IX GP LLP
2 GEORGE YARD, LONDON, EC3V 9DH
CBPE CAPITAL (UK) FUND VI
2 GEORGE YARD, LONDON, EC3V 9DH
CBPE HOLDINGS LIMITED
2 GEORGE YARD, LONDON, EC3V 9DH
THE CLOSE INVESTMENT 1997 (TOP UP) FUND
2 GEORGE YARD, LONDON, EC3V 9DH
AGC HEALTHCARE UK LIMITED
Lower Ground Floor, One George Yard, London, EC3V 9DH
CBPE FOUNDERS LIMITED
2 George Yard, London, EC3V 9DH
THE CLOSE INVESTMENT 1997 FUND 'A'
2 GEORGE YARD, LONDON, EC3V 9DH
THE CLOSE INVESTMENT 1997 FUND
2 GEORGE YARD, LONDON, EC3V 9DH
Document Filings
Director's details changed for Susanne-Marie Austin on 26 January 2026
Confirmation statement made on 3 June 2025 with updates
Confirmation statement made on 5 June 2024 with updates
Change of details for Mr Toby Alexander Spencer Austin as a person with significant control on 14 February 2024
Change of details for Mr Toby Alexander Spencer Austin as a person with significant control on 14 February 2024
Director's details changed for Mr Toby Alexander Spencer Austin on 14 February 2024
Director's details changed for Susanne-Marie Austin on 28 September 2023
Director's details changed for Mr Toby Alexander Spencer Austin on 14 February 2024
Change of details for Mrs Susanne Austin as a person with significant control on 14 February 2024
Registered office address changed from Ground Floor Blackbrook Gate 1 Blackbrook Business Park Taunton Somerset TA1 2PX United Kingdom to 20 Grace Church Street 11th Floor London EC3V 9DH on 14 February 2024
Secretary's details changed for Mrs Katharine Lesley Johnson Austin on 14 February 2024
Director's details changed for Susanne-Marie Austin on 14 February 2024
Change of details for Mr Toby Alexander Spencer Austin as a person with significant control on 14 February 2024
Confirmation statement made on 5 June 2023 with updates
Change of details for Mr Toby Alexander Spencer Austin as a person with significant control on 23 February 2023
Notification of Susanne Austin as a person with significant control on 24 February 2023
Statement of capital following an allotment of shares on 16 February 2023
Resolutions
Memorandum and Articles of Association
Change of details for Mr Toby Alexander Spencer Austin as a person with significant control on 16 February 2023
Secretary's details changed for Mrs Katharine Lesley Johnson Austin on 16 February 2023
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