Company Overview
Direct Market Solutions Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Friday 26 May 2006, so this is a well established company. Direct Market Solutions Limited has been in business for 19 years and 10 months. The accounts status is total exemption full and the accounts are next due on Saturday 31 October 2026.
Registered Address

Blue Hq, Brunel Way, Neath, SA11 2FP
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Companies House Data
Company NameDIRECT MARKET SOLUTIONS LIMITED
Company Number05829714
Registered Office AddressBlue Hq
 Brunel Way
 SA11 2FP
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date26/05/2006
Accounting Reference Date Day31
Accounting Reference Date Month1
Accounts Next Due Date31/10/2026
Accounts Last Made Up Date31/01/2025
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date23/06/2017
Returns Last Made Up Date26/05/2016
Directors & Members
Show Resigned
Sascha Lopez - Director
(British, 36 years old, born July 1990)
Appointed 25 August 2016
 Active
Secretaries
Show Resigned
Other Company Directorships
Sascha Lopez
ENDGAME CAFE LIMITED
FONE VENTURE LIMITED
MEDIAIO LIMITED
SWANSEAIT LIMITED
THE LOPEZ GROUP LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Jan-2025 31-Jan-2023 31-Jan-2022
Balance Sheet
Fixed Assets 317,125 317,125 219,158
Current Assets 194,424 194,424 233,321
Creditors Due Within One Year 46,554 46,554 55,373
Working Cap 147,870 147,870 177,948
Total Assets Less Current Liabilities 464,995 464,995 397,106
Long-term Liabilities 85,286 85,286 83,466
Net Assets 379,709 379,709 313,640
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 379,709 379,709 313,640
Common Size Financial Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Jan-2023 31-Jan-2022
Tangible Fixed Assets - - -
Fixed Assets 62.0% 62.0% 48.4%
Stocks Inventory - - -
Debtors 23.0% 23.0% 47.4%
Cash Bank In Hand 9.8% 9.8% 1.7%
Current Assets 38.0% 38.0% 51.6%
Creditors Due Within One Year 9.1% 9.1% 12.2%
Net Current Assets Liabilities 28.9% 28.9% 39.3%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 74.2% 74.2% 69.3%
Capital Employed - - -
Total Assets Less Current Liabilities 90.9% 90.9% 87.8%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Jan-2023 31-Jan-2022
Liquidity Ratio 4.2 4.2 4.2
Solvency Ratio 3.9 3.9 3.3
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 1
Mortgages Outstanding 1
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Jan-2023 31-Jan-2022
Assets 511,549 511,549 452,479
Debt 131,840 131,840 138,839
Net Assets/Debt 379,709 379,709 313,640

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Confirmation statement made on 30 January 2026 with no updates
Director's details changed for Mr Sascha Lopez on 1 August 2025
Confirmation statement made on 30 January 2025 with no updates
Confirmation statement made on 30 January 2024 with no updates
Registered office address changed from Market Chambers the Parade Neath SA11 1PU Wales to Blue Hq Brunel Way Neath SA11 2FP on 5 July 2023
Registration of charge 058297140001, created on 29 June 2023
Confirmation statement made on 30 January 2023 with no updates
Confirmation statement made on 30 January 2022 with no updates
Confirmation statement made on 30 January 2021 with no updates
Confirmation statement made on 30 January 2020 with no updates
Confirmation statement made on 30 January 2019 with updates
Compulsory strike-off action has been discontinued
Change of details for Mr Sascha Lopez as a person with significant control on 1 May 2018
First Gazette notice for compulsory strike-off
Confirmation statement made on 15 May 2018 with no updates
Amended total exemption small company accounts made up to 31 January 2016
Registered office address changed from 1 Charlesville Place Neath SA11 1PY Wales to Market Chambers the Parade Neath SA11 1PU on 1 February 2018
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