Company Overview
Simply Aura Ltd is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Tuesday 03 January 2006, so this is a well established company. Simply Aura Ltd has been in business for 20 years and 2 months. The accounts status is total exemption full and the accounts are next due on Tuesday 31 October 2023.
Registered Address

Windfall House D1, The Courtyard, Alban Park, St. Albans, Hertfordshire, AL4 0LA
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Companies House Data
Company NameSIMPLY AURA LTD
Company Number05664985
Registered Office AddressWindfall House D1, The Courtyard
 Alban Park
 AL4 0LA
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date03/01/2006
Accounting Reference Date Day31
Accounting Reference Date Month1
Accounts Next Due Date31/10/2023
Accounts Last Made Up Date31/01/2022
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date31/01/2017
Returns Last Made Up Date03/01/2016
Previous Company NameChanged Date
AURA DESIGN LIMITED12 Mar 2013
Directors & Members
Show Resigned
Stuart Jackson - Director
(British, 53 years old, born September 1973)
Appointed 03 January 2006
 Active
Secretaries
Show Resigned
Other Company Directorships
Stuart Jackson
FLOURISH PRODUCTION LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Jan-2022 31-Jan-2021 31-Jan-2020
Balance Sheet
Fixed Assets 0 -775 -1,382
Current Assets 6,506 10,567 27,874
Creditors Due Within One Year -52,040 -33,185 -34,360
Working Cap 58,546 43,752 62,234
Total Assets Less Current Liabilities 58,546 42,977 60,852
Long-term Liabilities 171,306 166,722 157,209
Net Assets 125,772 143,329 149,341
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 125,772 143,329 149,341
Common Size Financial Analysis Unlock full report
Accounts Date 31-Jan-2022 31-Jan-2021 31-Jan-2020
Tangible Fixed Assets - - -
Fixed Assets 0.0% -7.9% -5.2%
Stocks Inventory - - -
Debtors 99.8% 107.8% 105.2%
Cash Bank In Hand 0.2% 0.1% 0.0%
Current Assets 100.0% 107.9% 105.2%
Creditors Due Within One Year -799.9% -338.9% -129.7%
Net Current Assets Liabilities 899.9% 446.8% 234.9%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 1933.2% 1463.7% 563.7%
Capital Employed - - -
Total Assets Less Current Liabilities 899.9% 438.9% 229.7%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Jan-2022 31-Jan-2021 31-Jan-2020
Liquidity Ratio -0.1 -0.3 -0.8
Solvency Ratio 0.1 0.1 0.2
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 1
Mortgages Outstanding 1
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Jan-2022 31-Jan-2021 31-Jan-2020
Assets 6,506 9,792 26,492
Debt 119,266 133,537 122,849
Net Assets/Debt 125,772 143,329 149,341
Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

Unlock full report  Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.   Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Compulsory strike-off action has been suspended
First Gazette notice for compulsory strike-off
Confirmation statement made on 3 January 2022 with no updates
Confirmation statement made on 3 January 2021 with no updates
Confirmation statement made on 3 January 2020 with no updates
Confirmation statement made on 3 January 2019 with updates
Confirmation statement made on 3 January 2018 with updates
Change of details for Mr Stuart Charles Jackson as a person with significant control on 17 January 2018
Confirmation statement made on 3 January 2017 with updates
Annual return made up to 3 January 2016 with full list of shareholders
Annual return made up to 3 January 2015 with full list of shareholders
Registered office address changed from C/O a&L Checknet House 153 East Barnet Road Barnet Hertfordshire EN4 8QZ to C/O a&L Windfall House D1, the Courtyard Alban Park St. Albans Hertfordshire AL4 0LA on 7 October 2014
Annual return made up to 3 January 2014 with full list of shareholders
Director's details changed for Mr Stuart Charles Jackson on 1 August 2013
Registered office address changed from 29 Peninsula Square Winchester Hampshire SO23 8GJ United Kingdom on 15 August 2013
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