Company Overview
Upshot Media Ltd is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Thursday 04 August 2005, so this is a well established company. Upshot Media Ltd has been in business for 20 years and 7 months. The accounts status is total exemption full and the accounts are next due on Monday 30 November 2026.
Registered Address

51 Briars End, Witchford, Ely, Cambridgeshire, CB6 2GB
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Companies House Data
Company NameUPSHOT MEDIA LTD
Company Number05528247
Registered Office Address51 Briars End, Witchford
 Ely
 CB6 2GB
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date04/08/2005
Accounting Reference Date Day28
Accounting Reference Date Month2
Accounts Next Due Date30/11/2026
Accounts Last Made Up Date28/02/2025
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date01/09/2016
Returns Last Made Up Date04/08/2015
Previous Company NameChanged Date
RAPID RETAIL DIRECT LIMITED17 Oct 2007
Directors & Members
Show Resigned
Jason Goodyer - Director
(British, 57 years old, born May 1969)
Appointed 23 April 2009
 Active
Stuart Reed - Director
(British, 54 years old, born May 1972)
Appointed 04 August 2005
 Active
Secretaries
Show Resigned
Stuart Reed - Secretary
(British)
Appointed 04 August 2005
 Active
Other Company Directorships
Jason Goodyer
MY DOG WORLD LTD
Stuart Reed
MY DOG WORLD LTD
UPSHOT ENTERPRISES LTD
UPSHOT INVESTMENTS LLP
UPSHOT TRADING LIMITED
WAGGY TAILS DOG CARE LTD
Balance Sheet Unlock full report
Accounts Date 28-Feb-2025 28-Feb-2023 28-Feb-2022
Balance Sheet
Fixed Assets 97 97 130
Current Assets 27,244 27,244 54,252
Creditors Due Within One Year 7,787 7,787 25,196
Working Cap 19,457 19,457 29,056
Total Assets Less Current Liabilities 19,554 19,554 29,186
Long-term Liabilities 19,154 19,154 21,700
Net Assets 400 400 7,486
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 400 400 7,486
Common Size Financial Analysis Unlock full report
Accounts Date 28-Feb-2025 28-Feb-2023 28-Feb-2022
Tangible Fixed Assets - - -
Fixed Assets 0.4% 0.4% 0.2%
Stocks Inventory - - -
Debtors 26.1% 26.1% 8.4%
Cash Bank In Hand 73.6% 73.6% 91.4%
Current Assets 99.6% 99.6% 99.8%
Creditors Due Within One Year 28.5% 28.5% 46.3%
Net Current Assets Liabilities 71.2% 71.2% 53.4%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 1.5% 1.5% 13.8%
Capital Employed - - -
Total Assets Less Current Liabilities 71.5% 71.5% 53.7%
Financial Ratio Analysis Unlock full report
Accounts Date 28-Feb-2025 28-Feb-2023 28-Feb-2022
Liquidity Ratio 3.5 3.5 2.2
Solvency Ratio 1.0 1.0 1.2
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 28-Feb-2025 28-Feb-2023 28-Feb-2022
Assets 27,341 27,341 54,382
Debt 26,941 26,941 46,896
Net Assets/Debt 400 400 7,486

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet displays a very modest amount of net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a slender margin of cover over total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet displays a very modest amount of net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a slender margin of cover over total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet displays a very modest amount of net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a slender margin of cover over total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around CB6 2GB
UPSHOT ENTERPRISES LTD
51 BRIARS END, WITCHFORD, ELY, CAMBRIDGESHIRE, CB6 2GB
CAMBRIDGESHIRE CANINE CENTRE LTD
43 Briars End, Witchford, Ely, Cambridgeshire, CB6 2GB
UPSHOT INVESTMENTS LLP
51 BRIARS END, WITCHFORD, ELY, CAMBRIDGESHIRE, CB6 2GB
UPSHOT TRADING LIMITED
51 BRIARS END, WITCHFORD, ELY, CAMBRIDGESHIRE, CB6 2GB
WAGGY TAILS DOG CARE LTD
51 Briars End, Witchford, Ely, CB6 2GB
STEVE BURGESS CARPENTRY LIMITED
75 Briars End 75 Briars End, Witchford, Cambs, CB6 2GB
Document Filings
Confirmation statement made on 1 April 2026 with no updates
Confirmation statement made on 21 April 2025 with no updates
Confirmation statement made on 21 April 2024 with no updates
Confirmation statement made on 21 April 2023 with no updates
Confirmation statement made on 21 April 2022 with no updates
Confirmation statement made on 21 April 2021 with no updates
Confirmation statement made on 21 April 2020 with no updates
Confirmation statement made on 9 May 2019 with updates
Confirmation statement made on 4 August 2018 with no updates
Confirmation statement made on 4 August 2017 with updates
Confirmation statement made on 4 August 2016 with updates
Director's details changed for Mr Stuart David Reed on 29 April 2016
Secretary's details changed for Mr Stuart David Reed on 29 April 2016
Annual return made up to 4 August 2015 with full list of shareholders
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