Company Overview
Playful Promises Limited is listed at the official companies registry as In Administration Private Limited Company. The company was incorporated on Monday 11 July 2005, so this is a well established company. Playful Promises Limited has been in business for 20 years and 8 months. The accounts status is unaudited abridged and the accounts are next due on Wednesday 30 April 2025.
Registered Address

360A Unit 5 The Viaduct Business Centre, 360A Coldharbour Lane, London, SW9 8PL
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Companies House Data
Company NamePLAYFUL PROMISES LIMITED
Company Number05504722
Registered Office Address360a Unit 5 The Viaduct Business Centre
 360a Coldharbour Lane
 SW9 8PL
Company CategoryPrivate Limited Company
Company StatusIn Administration
Country of OriginUnited Kingdom
Incorporation Date11/07/2005
Accounting Reference Date Day31
Accounting Reference Date Month7
Accounts Next Due Date30/04/2025
Accounts Last Made Up Date31/07/2023
Accounts Account CategoryUNAUDITED ABRIDGED
Returns Next Due Date08/08/2016
Returns Last Made Up Date11/07/2015
Previous Company NameChanged Date
PLAYFUL PROMISES LIMITED30 Apr 2025
Directors & Members
Show Resigned
Louise McNaughton - Director
(British, 43 years old, born September 1983)
Appointed 13 August 2024
 Active
Emma Parker - Director
(British, 50 years old, born March 1976)
Appointed 11 July 2005
 Active
Secretaries
Show Resigned
Other Company Directorships
Louise McNaughton
No companies found
Emma Parker
EP CREATIVE LTD
PLAYFUL PROMISES LINGERIE LIMITED
WHISTLE & WOLF LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Jul-2023 31-Jul-2022 31-Jul-2021
Balance Sheet
Fixed Assets 219,465 219,465 34,491
Current Assets 5,515,808 5,515,808 3,815,936
Creditors Due Within One Year 3,618,151 3,618,151 1,455,963
Working Cap 1,897,657 1,897,657 2,359,973
Total Assets Less Current Liabilities 2,117,122 2,117,122 2,394,464
Long-term Liabilities 37,341 37,341 48,333
Net Assets 2,079,781 2,079,781 2,346,131
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 2,079,781 2,079,781 2,346,131
Common Size Financial Analysis Unlock full report
Accounts Date 31-Jul-2023 31-Jul-2022 31-Jul-2021
Tangible Fixed Assets - - -
Fixed Assets 3.8% 3.8% 0.9%
Stocks Inventory - - -
Debtors 0.0% 0.0% 0.0%
Cash Bank In Hand 5.5% 5.5% 16.6%
Current Assets 96.2% 96.2% 99.1%
Creditors Due Within One Year 63.1% 63.1% 37.8%
Net Current Assets Liabilities 33.1% 33.1% 61.3%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 36.3% 36.3% 60.9%
Capital Employed - - -
Total Assets Less Current Liabilities 36.9% 36.9% 62.2%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Jul-2023 31-Jul-2022 31-Jul-2021
Liquidity Ratio 1.5 1.5 2.6
Solvency Ratio 1.6 1.6 2.6
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 6
Mortgages Outstanding 2
Mortgages Part Satisfied 0
Mortgages Satisfied 4
Assets and Debt Analysis Unlock full report
Accounts Date 31-Jul-2023 31-Jul-2022 31-Jul-2021
Assets 5,735,273 5,735,273 3,850,427
Debt 3,655,492 3,655,492 1,504,296
Net Assets/Debt 2,079,781 2,079,781 2,346,131

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date. Information provided by Companies House shows In Administration.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date. Information provided by Companies House shows In Administration.  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date. Information provided by Companies House shows In Administration.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Notice of move from Administration to Dissolution
Statement of affairs with form AM02SOA
Administrator's progress report
Registered office address changed from 360a Unit 5 the Viaduct Business Centre 360a Coldharbour Lane London SW9 8PL England to C/O Rsm Uk Restructuring Advisory Llp, 25 Farringdon Street London EC4A 4AB on 15 May 2025
Statement of administrator's proposal
Notice of deemed approval of proposals
Certificate of change of name
Change of name notice
Appointment of an administrator
Appointment of Miss Louise Mcnaughton as a director on 13 August 2024
Notification of Emma Parker as a person with significant control on 13 August 2024
Confirmation statement made on 15 August 2024 with updates
Cessation of Swim & Intimates Solutions Limited as a person with significant control on 15 August 2024
Satisfaction of charge 055047220004 in full
Registration of charge 055047220006, created on 11 March 2024
Termination of appointment of Delphine Marie Thwaites as a director on 31 January 2024
Confirmation statement made on 12 October 2023 with no updates
Director's details changed for Miss Emma Parker on 15 December 2022
Director's details changed for Miss Delphine Marie Thwaites on 23 September 2022
Confirmation statement made on 27 October 2022 with no updates
Registered office address changed from Unit 6 the Viaduct Business Centre 360a Coldharbour Lane London Greater London SW9 8PL England to 360a Unit 5 the Viaduct Business Centre 360a Coldharbour Lane London SW9 8PL on 23 December 2022
Confirmation statement made on 27 October 2021 with updates
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