Company Overview
Smartodds Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Wednesday 21 April 2004, so this is a well established company. Smartodds Limited has been in business for 21 years and 11 months. The accounts status is full and the accounts are next due on Wednesday 31 December 2025.
Registered Address

7 Bell Yard, London, WC2A 2JR
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Companies House Data
Company NameSMARTODDS LIMITED
Company Number05108548
Registered Office Address7 Bell Yard
 WC2A 2JR
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date21/04/2004
Accounting Reference Date Day31
Accounting Reference Date Month3
Accounts Next Due Date31/12/2026
Accounts Last Made Up Date31/03/2025
Accounts Account CategoryFULL
Returns Next Due Date19/05/2017
Returns Last Made Up Date21/04/2016
Directors & Members
Show Resigned
Paul Bayliss - Director
(British, 47 years old, born August 1979)
Appointed 01 April 2022
 Active
Luigi Colombo - Director
(Italian, 48 years old, born February 1978)
Appointed 01 April 2022
 Active
Paul Hakim - Director
(British, 44 years old, born June 1982)
Appointed 01 April 2022
 Active
Secretaries
Show Resigned
Other Company Directorships
Paul Bayliss
No companies found
Luigi Colombo
No companies found
Paul Hakim
No companies found
Balance Sheet Unlock full report
Accounts Date 31-Mar-2025 31-Mar-2022 31-Mar-2021
Balance Sheet
Fixed Assets 429,334 429,334 657,226
Current Assets 5,051,842 5,051,842 3,380,723
Creditors Due Within One Year 1,995,796 1,995,796 1,107,516
Working Cap 3,056,046 3,056,046 2,273,207
Total Assets Less Current Liabilities 3,485,380 3,485,380 2,930,433
Long-term Liabilities 71,078 71,078 90,200
Net Assets 3,414,302 3,414,302 2,840,233
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 3,414,302 3,414,302 2,840,233
Common Size Financial Analysis Unlock full report
Accounts Date 31-Mar-2025 31-Mar-2022 31-Mar-2021
Tangible Fixed Assets - - -
Fixed Assets 7.8% 7.8% 16.3%
Stocks Inventory - - -
Debtors 46.0% 46.0% 48.3%
Cash Bank In Hand 46.2% 46.2% 35.4%
Current Assets 92.2% 92.2% 83.7%
Creditors Due Within One Year 36.4% 36.4% 27.4%
Net Current Assets Liabilities 55.8% 55.8% 56.3%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 62.3% 62.3% 70.3%
Capital Employed - - -
Total Assets Less Current Liabilities 63.6% 63.6% 72.6%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Mar-2025 31-Mar-2022 31-Mar-2021
Liquidity Ratio 2.5 2.5 3.1
Solvency Ratio 2.7 2.7 3.4
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 1
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 1
Assets and Debt Analysis Unlock full report
Accounts Date 31-Mar-2025 31-Mar-2022 31-Mar-2021
Assets 5,481,176 5,481,176 4,037,949
Debt 2,066,874 2,066,874 1,197,716
Net Assets/Debt 3,414,302 3,414,302 2,840,233

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Confirmation statement made on 21 April 2025 with no updates
Confirmation statement made on 21 April 2024 with no updates
Registered office address changed from Unit 520, Highgate Studios 53-79 Highgate Road London NW5 1TL England to 7 Bell Yard London WC2A 2JR on 3 August 2023
Confirmation statement made on 21 April 2023 with no updates
Confirmation statement made on 21 April 2022 with no updates
Appointment of Mr Paul Adam Hakim as a director on 1 April 2022
Termination of appointment of Nityajit Saidev Raj as a director on 31 March 2022
Appointment of Mr Paul Mark David Bayliss as a director on 1 April 2022
Appointment of Mr Luigi Colombo as a director on 1 April 2022
Confirmation statement made on 21 April 2021 with no updates
Confirmation statement made on 21 April 2020 with no updates
Registered office address changed from Unit 540, Highgate Studios 53-79 Highgate Road London NW5 1TL England to Unit 520, Highgate Studios 53-79 Highgate Road London NW5 1TL on 30 January 2020
Confirmation statement made on 21 April 2019 with no updates
Confirmation statement made on 21 April 2018 with no updates
Satisfaction of charge 051085480001 in full
Registered office address changed from Unit 531 Highgate Studios 53 - 79 Highgate Road London NW5 1TL to Unit 540, Highgate Studios 53-79 Highgate Road London NW5 1TL on 20 July 2017
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