Company Overview
M And M Direct Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Wednesday 10 March 2004, so this is a well established company. M And M Direct Limited has been in business for 22 years. The accounts status is full and the accounts are next due on Thursday 30 April 2026.
Registered Address

1 Auctioneer Walk, Old Market, Hereford, HR4 9HT
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Companies House Data
Company NameM AND M DIRECT LIMITED
Company Number05069228
Registered Office Address1 Auctioneer Walk
 Old Market
 HR4 9HT
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date10/03/2004
Accounting Reference Date Day31
Accounting Reference Date Month7
Accounts Next Due Date30/04/2027
Accounts Last Made Up Date31/07/2025
Accounts Account CategoryFULL
Returns Next Due Date06/06/2017
Returns Last Made Up Date09/05/2016
Previous Company NameChanged Date
M & M SPORTS LIMITED28 Feb 2006
Directors & Members
Show Resigned
Samantha Hill - Director
(British, 58 years old, born May 1968)
Appointed 01 January 2005
 Active
Timothy Larnder - Director
(British, 47 years old, born May 1979)
Appointed 10 March 2020
 Active
Ryan Morris - Director
(British, 47 years old, born November 1979)
Appointed 28 April 2008
 Active
Anders Povlsen - Director
(Danish, 54 years old, born November 1972)
Appointed 08 September 2014
 Active
Michael Tomkins - Director
(British, 68 years old, born March 1958)
Appointed 22 July 2004
 Active
Secretaries
Show Resigned
Ieuan Price - Secretary
Appointed 21 March 2025
 Active
Other Company Directorships
Samantha Hill
RAPID ACQUISITIONS LIMITED
RAPID FUNDINGS LIMITED
Timothy Larnder
No companies found
Ryan Morris
RAPID ACQUISITIONS LIMITED
RAPID FUNDINGS LIMITED
Anders Povlsen
BESTSELLER WHOLESALE UK LTD
BRAEROY LIMITED
EIGHTON INVESTMENTS
GLENFESHIE LIMITED
KINLOCH (SUTHERLAND) LIMITED
Michael Tomkins
ARMADILLO SPORTS DESIGN LIMITED
C M J MANAGEMENT LIMITED
FBI'S LIMITED
M AND M DIRECT HOLDINGS LIMITED
M AND M SPORTS LIMITED
RAPID ACQUISITIONS LIMITED
RAPID FUNDINGS LIMITED
UK GEAR LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Jul-2025 31-Jul-2022 31-Jul-2021
Balance Sheet
Fixed Assets 39,225 39,225 40,619
Current Assets 78,712 78,712 82,207
Creditors Due Within One Year 24,107 24,107 26,101
Working Cap 54,605 54,605 56,106
Total Assets Less Current Liabilities 93,830 93,830 96,725
Long-term Liabilities 85,732 85,732 88,627
Net Assets 8,098 8,098 8,098
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 8,098 8,098 8,098
Common Size Financial Analysis Unlock full report
Accounts Date 31-Jul-2025 31-Jul-2022 31-Jul-2021
Tangible Fixed Assets - - -
Fixed Assets 33.3% 33.3% 33.1%
Stocks Inventory - - -
Debtors 3.4% 3.4% 2.0%
Cash Bank In Hand 12.0% 12.0% 18.0%
Current Assets 66.7% 66.7% 66.9%
Creditors Due Within One Year 20.4% 20.4% 21.3%
Net Current Assets Liabilities 46.3% 46.3% 45.7%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 6.9% 6.9% 6.6%
Capital Employed - - -
Total Assets Less Current Liabilities 79.6% 79.6% 78.7%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Jul-2025 31-Jul-2022 31-Jul-2021
Liquidity Ratio 3.3 3.3 3.1
Solvency Ratio 1.1 1.1 1.1
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 9
Mortgages Outstanding 1
Mortgages Part Satisfied 0
Mortgages Satisfied 8
Assets and Debt Analysis Unlock full report
Accounts Date 31-Jul-2025 31-Jul-2022 31-Jul-2021
Assets 117,937 117,937 122,826
Debt 109,839 109,839 114,728
Net Assets/Debt 8,098 8,098 8,098

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet presents modest net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet presents modest net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet presents modest net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around HR4 9HT
No other companies found in the same location
Document Filings
Confirmation statement made on 9 May 2025 with no updates
Appointment of Mr Ieuan Price as a secretary on 21 March 2025
Termination of appointment of Sophie Louise Hutton as a secretary on 7 March 2025
Director's details changed for Mr Michael Alan Tomkins on 14 August 2024
Termination of appointment of Sophie Louise Hutton as a director on 15 July 2024
Confirmation statement made on 9 May 2024 with no updates
Registered office address changed from 1 Auctioneer Walk 1 Auctioneer Walk Old Market Hereford HR4 9HT England to 1 Auctioneer Walk Old Market Hereford HR4 9HT on 21 May 2024
Registered office address changed from Mandm Direct Limited Clinton Road Leominster Herefordshire HR6 0SP to 1 Auctioneer Walk 1 Auctioneer Walk Old Market Hereford HR4 9HT on 20 May 2024
Director's details changed for Mr Anders Holch Povlsen on 14 February 2024
Director's details changed for Mr Michael Alan Tomkins on 14 February 2024
Registration of charge 050692280009, created on 29 December 2023
Satisfaction of charge 050692280008 in full
Appointment of Mrs Sophie Louise Hutton as a director on 1 June 2023
Appointment of Sophie Louise Hutton as a secretary on 1 June 2023
Termination of appointment of Timothy William Larnder as a secretary on 1 June 2023
Confirmation statement made on 9 May 2023 with no updates
Termination of appointment of Damian Michael Evans as a director on 1 November 2022
Confirmation statement made on 9 May 2022 with no updates
Confirmation statement made on 9 May 2021 with no updates
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