Company Overview
Virtual Marketing Services (Uk) Ltd is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Tuesday 16 July 2002, so this is a well established company. Virtual Marketing Services (Uk) Ltd has been in business for 23 years and 8 months. The accounts status is small and the accounts are next due on Wednesday 31 December 2025.
Registered Address

1 Bedford Avenue, London, WC1B 3AU
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Companies House Data
Company NameVIRTUAL MARKETING SERVICES (UK) LTD
Company Number04486907
Registered Office Address1 Bedford Avenue
 WC1B 3AU
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date16/07/2002
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date31/12/2025
Accounts Last Made Up Date31/12/2023
Accounts Account CategorySMALL
Returns Next Due Date13/08/2016
Returns Last Made Up Date16/07/2015
Directors & Members
Show Resigned
Sean Wilkins - Director
(British, 57 years old, born August 1969)
Appointed 01 February 2024
 Active
Secretaries
Show Resigned
Elizabeth Bisby - Secretary
Appointed 05 February 2025
 Active
Other Company Directorships
Sean Wilkins
888 ACQUISITIONS LIMITED
888 UK INTERACTIVE HOLDINGS LIMITED
888 VHL UK HOLDINGS LIMITED
BIG BUS TOURS EU LIMITED
BIG BUS TOURS GROUP HOLDINGS LIMITED
BIG BUS TOURS GROUP LIMITED
BIG BUS TOURS HOLDINGS 1 LIMITED
BIG BUS TOURS HOLDINGS 1A LIMITED
BIG BUS TOURS HOLDINGS 2 LIMITED
BIG BUS TOURS LIMITED
BIG BUS TOURS NEWCO 1 LIMITED
BIG BUS TOURS NEWCO 2 LIMITED
BIG BUS TOURS NEWCO 3 LIMITED
SANDS FINANCIAL LTD
SPORTS INFORMATION SERVICES (HOLDINGS) LIMITED
UK-EVOKE
WILL HILL LIMITED
WILLIAM HILL HOLDINGS LIMITED
WILLIAM HILL INVESTMENTS LIMITED
WILLIAM HILL LIMITED
WILLIAM HILL ORGANIZATION LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2012 31-Dec-2011
Balance Sheet
Fixed Assets 74,654 74,654 117,162
Current Assets 2,060,991 2,060,991 1,652,069
Creditors Due Within One Year 1,975,650 1,975,650 1,568,082
Working Cap 85,341 85,341 83,987
Total Assets Less Current Liabilities 159,995 159,995 201,149
Long-term Liabilities 0 0 0
Net Assets 159,995 159,995 201,149
Share Capital & Reserves
Share Cap 1 1 1
Profit & Loss Reserves 159,994 159,994 201,148
Other Reserves 0 0 0
Shareholders Funds 159,995 159,995 201,149
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2012 31-Dec-2011
Tangible Fixed Assets - - -
Fixed Assets 3.5% 3.5% 6.6%
Stocks Inventory 0.0% 0.0% 0.0%
Debtors 90.9% 90.9% 86.1%
Cash Bank In Hand 5.6% 5.6% 7.3%
Current Assets 96.5% 96.5% 93.4%
Creditors Due Within One Year 92.5% 92.5% 88.6%
Net Current Assets Liabilities 4.0% 4.0% 4.7%
Creditors Due After One Year 0.0% 0.0% 0.0%
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability 7.5% 7.5% 11.4%
Called Up Share Capital 0.0% 0.0% 0.0%
Share Capital Allotted Called Up Paid 0.0% 0.0% 0.0%
Profit Loss Account Reserve 7.5% 7.5% 11.4%
Shareholder Funds 7.5% 7.5% 11.4%
Capital Employed - - -
Total Assets Less Current Liabilities 7.5% 7.5% 11.4%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2012 31-Dec-2011
Liquidity Ratio 1.0 1.0 1.1
Solvency Ratio 1.1 1.1 1.1
Reserves to Assets 0.1 0.1 0.1
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2012 31-Dec-2011
Assets 2,135,645 2,135,645 1,769,231
Debt 1,975,650 1,975,650 1,568,082
Net Assets/Debt 159,995 159,995 201,149

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around WC1B 3AU
No other companies found in the same location
Document Filings
Notification of Evoke Plc as a person with significant control on 6 March 2026
Cessation of Vhl Financing Limited as a person with significant control on 6 March 2026
Termination of appointment of Virtual Internet Services Limited as a director on 30 July 2025
Confirmation statement made on 7 June 2025 with no updates
Resolutions
Memorandum and Articles of Association
Appointment of Ms Elizabeth Ann Bisby as a secretary on 5 February 2025
Confirmation statement made on 7 June 2024 with updates
Termination of appointment of Yariv Dafna as a director on 1 February 2024
Appointment of Mr Sean Ernest Wilkins as a director on 1 February 2024
Confirmation statement made on 7 June 2023 with no updates
Registered office address changed from , Memery Crystal, 165 Fleet Street, London, EC4A 2DY, England to 1 Bedford Avenue London WC1B 3AU on 4 January 2023
Director's details changed for Mr Yariv Dafna on 15 July 2022
Confirmation statement made on 7 June 2022 with updates
Notification of Vhl Financing Limited as a person with significant control on 6 April 2016
Cessation of 888 Holdings Public Limited Company as a person with significant control on 6 April 2016
Termination of appointment of 888 Holdings Public Limited Company as a director on 4 January 2022
Termination of appointment of Eytan Mazori as a director on 4 January 2022
Appointment of Virtual Internet Services Limited as a director on 4 January 2022
Appointment of Mr Yariv Dafna as a director on 4 January 2022
Registered office address changed from , 165 C/O Memery Crystal Llp, 165 Fleet Street, London, EC4A 2DY, England to 1 Bedford Avenue London WC1B 3AU on 9 December 2021
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