Company Overview
Choice Insurance Agency Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Friday 19 April 2002, so this is a well established company. Choice Insurance Agency Limited has been in business for 23 years and 11 months. The accounts status is total exemption full and the accounts are next due on Sunday 31 January 2027.
Registered Address

Unit 1 Victoria Central, 27 Victoria Avenue, Southend-On-Sea, Essex, SS2 6AJ
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Companies House Data
Company NameCHOICE INSURANCE AGENCY LIMITED
Company Number04420555
Registered Office AddressUnit 1 Victoria Central
 27 Victoria Avenue
 SS2 6AJ
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date19/04/2002
Accounting Reference Date Day30
Accounting Reference Date Month4
Accounts Next Due Date31/01/2027
Accounts Last Made Up Date30/04/2025
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date17/05/2017
Returns Last Made Up Date19/04/2016
Directors & Members
Show Resigned
Mark Williams - Director
(British, 55 years old, born February 1971)
Appointed 19 April 2002
 Active
Natalie Williams - Director
(British, 50 years old, born February 1976)
Appointed 19 April 2002
 Active
Secretaries
Show Resigned
Mark Williams - Secretary
(British)
Appointed 19 April 2002
 Active
Other Company Directorships
Mark Williams
CNO SYSTEMS LIMITED
DRUMM GROUP LIMITED
PIER INSURANCE BROKERS LTD
THE BROKERS CLUB LIMITED
Natalie Williams
CNO SYSTEMS LIMITED
Balance Sheet Unlock full report
Accounts Date 30-Apr-2025 30-Apr-2023 30-Apr-2022
Balance Sheet
Fixed Assets 8,116 8,116 4,448
Current Assets 1,297,742 1,297,742 864,732
Creditors Due Within One Year 839,615 839,615 484,150
Working Cap 458,127 458,127 380,582
Total Assets Less Current Liabilities 466,243 466,243 385,030
Long-term Liabilities 456,241 456,241 375,028
Net Assets 10,002 10,002 10,002
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 10,002 10,002 10,002
Common Size Financial Analysis Unlock full report
Accounts Date 30-Apr-2025 30-Apr-2023 30-Apr-2022
Tangible Fixed Assets - - -
Fixed Assets 0.6% 0.6% 0.5%
Stocks Inventory - - -
Debtors 38.8% 38.8% 31.8%
Cash Bank In Hand 60.6% 60.6% 67.6%
Current Assets 99.4% 99.4% 99.5%
Creditors Due Within One Year 64.3% 64.3% 55.7%
Net Current Assets Liabilities 35.1% 35.1% 43.8%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 0.8% 0.8% 1.2%
Capital Employed - - -
Total Assets Less Current Liabilities 35.7% 35.7% 44.3%
Financial Ratio Analysis Unlock full report
Accounts Date 30-Apr-2025 30-Apr-2023 30-Apr-2022
Liquidity Ratio 1.5 1.5 1.8
Solvency Ratio 1.0 1.0 1.0
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 30-Apr-2025 30-Apr-2023 30-Apr-2022
Assets 1,305,858 1,305,858 869,180
Debt 1,295,856 1,295,856 859,178
Net Assets/Debt 10,002 10,002 10,002

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet presents modest net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a slender margin of cover over total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet presents modest net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a slender margin of cover over total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet presents modest net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a slender margin of cover over total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around SS2 6AJ
No other companies found in the same location
Document Filings
Confirmation statement made on 26 February 2026 with updates
Confirmation statement made on 26 February 2025 with updates
Change of details for Mrs Natalie Williams as a person with significant control on 28 January 2025
Registered office address changed from Unit 1 Unit 1, Victoria Central 27 Victoria Avenue Southend-on-Sea Essex SS2 6AJ England to Unit 1 Victoria Central 27 Victoria Avenue Southend-on-Sea Essex SS2 6AJ on 27 November 2024
Registered office address changed from Suite 3, 4a Southchurch Road Southend-on-Sea SS1 2NE England to Unit 1 Unit 1, Victoria Central 27 Victoria Avenue Southend-on-Sea Essex SS2 6AJ on 27 November 2024
Confirmation statement made on 26 February 2024 with updates
Change of share class name or designation
Resolutions
Memorandum and Articles of Association
Resolutions
Confirmation statement made on 26 February 2023 with updates
Confirmation statement made on 26 February 2022 with updates
Confirmation statement made on 26 February 2021 with updates
Confirmation statement made on 26 February 2020 with updates
Change of details for Mrs Natalie Williams as a person with significant control on 17 February 2020
Change of details for Mr Mark Williams as a person with significant control on 17 February 2020
Director's details changed for Mrs Natalie Williams on 17 February 2020
Director's details changed for Mark Williams on 17 February 2020
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