Company Overview
Action4 Limited is listed at the official companies registry as Active Private Limited By Guarantee Without Share Capital. The company was incorporated on Tuesday 02 September 1997, so this is a well established company. Action4 Limited has been in business for 28 years and 7 months. The accounts status is micro entity and the accounts are next due on Tuesday 31 March 2026.
Registered Address

Elite House, 25 South Street, Reading, Berkshire, RG1 4QU
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Companies House Data
Company NameACTION4 LIMITED
Company Number03430693
Registered Office AddressElite House
 25 South Street
 RG1 4QU
Company CategoryPrivate Limited By Guarantee Without Share Capital
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date02/09/1997
Accounting Reference Date Day30
Accounting Reference Date Month6
Accounts Next Due Date31/03/2026
Accounts Last Made Up Date30/06/2024
Accounts Account CategoryMICRO ENTITY
Returns Next Due Date30/09/2016
Returns Last Made Up Date02/09/2015
Previous Company NameChanged Date
PREMIUM RATE ASSOCIATION LIMITED25 Mar 2011
Directors & Members
Show Resigned
Suzanne Gillies - Director
(British, 59 years old, born April 1967)
Appointed 02 September 1997
 Active
Secretaries
Show Resigned
Other Company Directorships
Suzanne Gillies
CARB BALANCED LIMITED
EOTAS IN A BOX LIMITED
EQUUSFRID LIMITED
FREDDIES (READING) LIMITED
FREDDIES SCHOOL LIMITED
G.T. TELECOM LIMITED
GET TOGETHER LIMITED
GET TOGETHER TELECOM LIMITED
PREMIUM RATE SOLUTIONS LIMITED
SUZANNE GILLIES ASSOCIATES LIMITED
THE PREMIUM RATE REGULATOR LIMITED
UBIQUITEL LIMITED
Balance Sheet Unlock full report
Accounts Date 30-Jun-2024 30-Jun-2022 30-Jun-2021
Balance Sheet
Fixed Assets 0 0 0
Current Assets 9,664 9,664 12,397
Creditors Due Within One Year 13,434 13,434 18,082
Working Cap -3,770 -3,770 -5,685
Total Assets Less Current Liabilities -3,770 -3,770 -5,685
Long-term Liabilities 0 0 0
Net Assets -3,770 -3,770 -5,685
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds -3,770 -3,770 -5,685
Common Size Financial Analysis Unlock full report
Accounts Date 30-Jun-2024 30-Jun-2022 30-Jun-2021
Tangible Fixed Assets - - -
Fixed Assets 0.0% 0.0% 0.0%
Stocks Inventory - - -
Debtors - - -
Cash Bank In Hand - - -
Current Assets 100.0% 100.0% 100.0%
Creditors Due Within One Year 139.0% 139.0% 145.9%
Net Current Assets Liabilities -39.0% -39.0% -45.9%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds -39.0% -39.0% -45.9%
Capital Employed - - -
Total Assets Less Current Liabilities -39.0% -39.0% -45.9%
Financial Ratio Analysis Unlock full report
Accounts Date 30-Jun-2024 30-Jun-2022 30-Jun-2021
Liquidity Ratio 0.7 0.7 0.7
Solvency Ratio 0.7 0.7 0.7
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 30-Jun-2024 30-Jun-2022 30-Jun-2021
Assets 9,664 9,664 12,397
Debt 13,434 13,434 18,082
Net Assets/Debt -3,770 -3,770 -5,685

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around RG1 4QU
DELPLAN LIMITED
43 South Street, Reading, Berkshire, RG1 4QU
THIS IS UNFINISHED BUSINESS LIMITED
South Street Arts Centre, 21 South Street, Reading, Berkshire, RG1 4QU
GET TOGETHER TELECOM LIMITED
25 South Street, Reading, Berkshire, RG1 4QU
CARB BALANCED LIMITED
ELITE HOUSE, 25 SOUTH STREET, READING, BERKSHIRE, RG1 4QU
REAL TIME VIDEO LIMITED
The Arts And Media Centre, 21 South Street, Reading, RG1 4QU
EOTAS IN A BOX LIMITED
ELITE HOUSE, 25 SOUTH STREET, READING, BERKSHIRE, RG1 4QU
LONDON & GLOUCESTER INVESTMENTS LIMITED
43 South Street, Reading, Berkshire, RG1 4QU
FREDDIES SCHOOL LIMITED
Elite House, 25 South Street, Reading, Berkshire, RG1 4QU
EQUUSFRID LIMITED
ELITE HOUSE, 25 SOUTH STREET, READING, BERKSHIRE, RG1 4QU
PREMIUM RATE SOLUTIONS LIMITED
Elite House, 25 South Street, Reading, Berkshire, RG1 4QU
Document Filings
Confirmation statement made on 2 September 2025 with no updates
Confirmation statement made on 2 September 2024 with no updates
Confirmation statement made on 2 September 2023 with no updates
Confirmation statement made on 2 September 2022 with no updates
Confirmation statement made on 2 September 2021 with no updates
Termination of appointment of Robert Kelsey as a secretary on 30 March 2016
Confirmation statement made on 2 September 2020 with no updates
Confirmation statement made on 2 September 2019 with no updates
Confirmation statement made on 2 September 2018 with no updates
Confirmation statement made on 2 September 2017 with no updates
Confirmation statement made on 2 September 2016 with updates
Annual return made up to 2 September 2015 no member list
Secretary's details changed for Mr Robert Kelsey on 8 May 2015
Annual return made up to 2 September 2014 no member list
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