Company Overview
Sales Reset Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Thursday 09 January 1997, so this is a well established company. Sales Reset Limited has been in business for 29 years and 2 months. The accounts status is total exemption full and the accounts are next due on Saturday 31 October 2026.
Registered Address

2Nd Floor Windsor House, 40/41 Great Castle Street, London, W1W 8LU
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Companies House Data
Company NameSALES RESET LIMITED
Company Number03300351
Registered Office Address2nd Floor Windsor House
 40/41 Great Castle Street
 W1W 8LU
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date09/01/1997
Accounting Reference Date Day31
Accounting Reference Date Month1
Accounts Next Due Date31/10/2026
Accounts Last Made Up Date31/01/2025
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date19/01/2017
Returns Last Made Up Date22/12/2015
Previous Company NameChanged Date
REAL WORLD STRATEGY LIMITED12 Jul 2023
SALES TEAM COACHING LTD19 Nov 2014
REAL WORLD STRATEGY LTD27 Apr 2012
Directors & Members
Show Resigned
Jean Button - Director
(British, 68 years old, born June 1958)
Appointed 01 August 2002
 Active
Peter Button - Director
(British, 69 years old, born August 1957)
Appointed 09 January 1997
 Active
Secretaries
Show Resigned
Peter Button - Secretary
(British)
Appointed 20 December 2000
 Active
Other Company Directorships
Jean Button
SALES TEAM COACHING LLP
Peter Button
FLEET DATA INSIGHT LIMITED
REAL WORLD CAPITAL LIMITED
SALES TEAM COACHING LLP
THE SALES CONFERENCE COMPANY LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Jan-2025 31-Jan-2023 31-Jan-2022
Balance Sheet
Fixed Assets 10,165 10,165 11,511
Current Assets 38,942 38,942 25,977
Creditors Due Within One Year 38,289 38,289 24,650
Working Cap 653 653 1,327
Total Assets Less Current Liabilities 10,818 10,818 12,838
Long-term Liabilities 8,945 8,945 11,863
Net Assets 1,873 1,873 975
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 1,873 1,873 975
Common Size Financial Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Jan-2023 31-Jan-2022
Tangible Fixed Assets - - -
Fixed Assets 20.7% 20.7% 30.7%
Stocks Inventory - - -
Debtors 70.5% 70.5% 59.8%
Cash Bank In Hand 8.8% 8.8% 9.5%
Current Assets 79.3% 79.3% 69.3%
Creditors Due Within One Year 78.0% 78.0% 65.8%
Net Current Assets Liabilities 1.3% 1.3% 3.5%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 3.8% 3.8% 2.6%
Capital Employed - - -
Total Assets Less Current Liabilities 22.0% 22.0% 34.2%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Jan-2023 31-Jan-2022
Liquidity Ratio 1.0 1.0 1.1
Solvency Ratio 1.0 1.0 1.0
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 1
Mortgages Outstanding 1
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Jan-2023 31-Jan-2022
Assets 49,107 49,107 37,488
Debt 47,234 47,234 36,513
Net Assets/Debt 1,873 1,873 975

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. The balance sheet presents modest net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a relatively small margin of cover over total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. The balance sheet presents modest net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a relatively small margin of cover over total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. The balance sheet presents modest net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a relatively small margin of cover over total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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INNOVATION HIVE C.I.C.
Second Floor Windsor House, 40/41 Great Castle Street, London, W1W 8LU
Document Filings
Confirmation statement made on 22 December 2025 with updates
Confirmation statement made on 22 December 2024 with updates
Confirmation statement made on 22 December 2023 with updates
Change of details for Mr Peter Richard Button as a person with significant control on 6 April 2016
Secretary's details changed for Dr Peter Richard Button on 1 October 2009
Change of details for Mr Peter Richard Button as a person with significant control on 16 August 2021
Change of details for Mr Peter Richard Button as a person with significant control on 16 August 2021
Notification of Jean Button as a person with significant control on 16 August 2021
Certificate of change of name
Confirmation statement made on 22 December 2022 with updates
Confirmation statement made on 22 December 2021 with updates
Confirmation statement made on 22 December 2020 with updates
Registered office address changed from 1 Schofields Way Bloxham Banbury Oxon OX15 4NS to 2nd Floor Windsor House 40/41 Great Castle Street London W1W 8LU on 29 January 2020
Confirmation statement made on 22 December 2019 with updates
Confirmation statement made on 22 December 2018 with updates
Confirmation statement made on 22 December 2017 with updates
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