Company Overview
Smoke And Mirrors Productions Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Monday 23 January 1995, so this is a well established company. Smoke And Mirrors Productions Limited has been in business for 31 years and 2 months. The accounts status is audit exemption subsidiary and the accounts are next due on Wednesday 31 December 2025.
Registered Address

1-5 Poland Street, London, W1F 8PR
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Companies House Data
Company NameSMOKE AND MIRRORS PRODUCTIONS LIMITED
Company Number03012951
Registered Office Address1-5 Poland Street
 W1F 8PR
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date23/01/1995
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date31/12/2025
Accounts Last Made Up Date31/12/2023
Accounts Account CategoryAUDIT EXEMPTION SUBSIDIARY
Returns Next Due Date20/02/2017
Returns Last Made Up Date23/01/2016
Directors & Members
Show Resigned
Christian Furness - Director
(British, 51 years old, born May 1975)
Appointed 21 October 2024
 Active
Anna Morgan - Director
(British, 53 years old, born July 1973)
Appointed 21 October 2024
 Active
Kevan Thorn - Director
(British, 62 years old, born May 1964)
Appointed 27 July 2023
 Active
Secretaries
Show Resigned
Other Company Directorships
Christian Furness
FOUNDRY FILM STUDIOS LIMITED
G8 FLM LTD
MARKETING MEDIA INVESTMENTS LIMITED
TAG EUROPE LIMITED
Anna Morgan
ALL GLOBAL LIMITED
CBT4L LIMITED
GLOBAL MARKET INSITE UK LIMITED
KANTAR DORMANT 3 LIMITED
LIGHTSPEED RESEARCH LTD.
LOGO PACKAGING INTERNATIONAL HOLDINGS LIMITED
MARKS DESIGN COLLECTIVE LIMITED
MARPLAN LIMITED
MEDIA INTELLIGENCE LIMITED
R.I. SPECIALIST UNITS LIMITED
RESEARCH BUREAU LIMITED
RESEARCH RESOURCES LIMITED
SGA RESEARCH INTERNATIONAL LIMITED
SGS PACKAGING EUROPE HOLDINGS LIMITED
SGS PACKAGING EUROPE LIMITED
TAG EUROPE LIMITED
TAG PAC LIMITED
TAG RESPONSE LIMITED
TAG TOPCO LIMITED
TAG WORLDWIDE GROUP LIMITED
TAG WORLDWIDE HOLDINGS LIMITED
TAG WORLDWIDE TECH LIMITED
Kevan Thorn
FOUNDRY FILM STUDIOS LIMITED
G8 FLM LTD
MARKETING MEDIA INVESTMENTS LIMITED
TAG EUROPE LIMITED
TAG WORLDWIDE GROUP LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2014 31-Dec-2013
Balance Sheet
Fixed Assets 2,886,223 2,886,223 2,461,892
Current Assets 12,567,167 12,567,167 7,650,346
Creditors Due Within One Year 6,732,192 6,732,192 2,950,072
Working Cap 5,834,975 5,834,975 4,700,274
Total Assets Less Current Liabilities 8,721,198 8,721,198 7,162,166
Long-term Liabilities 0 0 0
Net Assets 8,721,198 8,721,198 7,162,166
Share Capital & Reserves
Share Cap 10,000 10,000 10,000
Profit & Loss Reserves 8,691,200 8,691,200 7,132,168
Other Reserves 19,998 19,998 19,998
Shareholders Funds 8,721,198 8,721,198 7,162,166
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2014 31-Dec-2013
Tangible Fixed Assets - - -
Fixed Assets 18.7% 18.7% 24.3%
Stocks Inventory 0.0% 0.0% 0.0%
Debtors 12.1% 12.1% 17.3%
Cash Bank In Hand 0.0% 0.0% 0.3%
Current Assets 81.3% 81.3% 75.7%
Creditors Due Within One Year 43.6% 43.6% 29.2%
Net Current Assets Liabilities 37.8% 37.8% 46.5%
Creditors Due After One Year 0.0% 0.0% 0.0%
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability 56.4% 56.4% 70.8%
Called Up Share Capital 0.1% 0.1% 0.1%
Share Capital Allotted Called Up Paid 0.1% 0.1% 0.1%
Profit Loss Account Reserve 56.2% 56.2% 70.5%
Shareholder Funds 56.4% 56.4% 70.8%
Capital Employed - - -
Total Assets Less Current Liabilities 56.4% 56.4% 70.8%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2014 31-Dec-2013
Liquidity Ratio 1.9 1.9 2.6
Solvency Ratio 2.3 2.3 3.4
Reserves to Assets 0.6 0.6 0.7
Secured Creditors Unlock full report
Mortgages Charges 12
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 12
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2023 31-Dec-2014 31-Dec-2013
Assets 15,453,390 15,453,390 10,112,238
Debt 6,732,192 6,732,192 2,950,072
Net Assets/Debt 8,721,198 8,721,198 7,162,166

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around W1F 8PR
RNJ CAPITAL LLP
W1T 2AA, York House 1 Eastcastle Street, Flat 28, London, Greater London, W1F 8PR
BIT PEACH LTD
3 Poland Street, Soho, London, W1F 8PR
Document Filings
Voluntary strike-off action has been suspended
First Gazette notice for voluntary strike-off
Application to strike the company off the register
Statement of capital on 14 August 2025
Statement by Directors
Solvency Statement dated 13/08/25
Resolutions
Termination of appointment of Ian Hudson as a director on 28 February 2025
Confirmation statement made on 23 January 2025 with no updates
Satisfaction of charge 030129510011 in full
Satisfaction of charge 030129510012 in full
Consolidated accounts of parent company for subsidiary company period ending 31/12/23
Notice of agreement to exemption from audit of accounts for period ending 31/12/23
Audit exemption statement of guarantee by parent company for period ending 31/12/23
Appointment of Mr Ian Hudson as a director on 21 October 2024
Appointment of Mr Christian Furness as a director on 21 October 2024
Appointment of Mrs Anna Marie Morgan as a director on 21 October 2024
Termination of appointment of Deepti Velury Bakhshi as a director on 25 September 2024
Termination of appointment of David James Neal as a director on 25 September 2024
Termination of appointment of David Nicholas Kassler as a director on 25 September 2024
Confirmation statement made on 23 January 2024 with no updates
Second filing for the appointment of David James Neal as a director
Termination of appointment of James Scott Morris as a director on 26 September 2023
Termination of appointment of Andria Louise Gibb as a director on 1 October 2023
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