Company Overview
Weareclariti Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Friday 28 February 1992, so this is a well established company. Weareclariti Limited has been in business for 34 years and 1 month. The accounts status is audit exemption subsidiary and the accounts are next due on Saturday 31 October 2026.
Registered Address

60 Great Portland Street, London, W1W 7RT
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Companies House Data
Company NameWEARECLARITI LIMITED
Company Number02692105
Registered Office Address60 Great Portland Street
 W1W 7RT
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date28/02/1992
Accounting Reference Date Day31
Accounting Reference Date Month1
Accounts Next Due Date31/10/2026
Accounts Last Made Up Date31/01/2025
Accounts Account CategoryAUDIT EXEMPTION SUBSIDIARY
Returns Next Due Date28/03/2017
Returns Last Made Up Date28/02/2016
Previous Company NameChanged Date
THIS IS MOTIF LIMITED30 Apr 2025
NETWORK RESEARCH & MARKETING LIMITED01 Apr 2019
Directors & Members
Show Resigned
Maneck Kalifa - Director
(British, 59 years old, born April 1967)
Appointed 11 June 2025
 Active
Samuel Knights - Director
(British, 44 years old, born August 1982)
Appointed 09 January 2026
 Active
Secretaries
Show Resigned
Mark Sanford - Secretary
Appointed 02 September 2022
 Active
Other Company Directorships
Maneck Kalifa
AUGUST.ONE COMMUNICATIONS INTERNATIONAL LIMITED
BERNE (UK) LIMITED
BITE COMMUNICATIONS GROUP LIMITED
CADENCE INNOVA LTD
CAPTURE MARKETING LTD
CONVERSION RATE EXPERTS LIMITED
CUBAKA LIMITED
ELVIS COMMUNICATIONS LIMITED
ENCORE DIGITAL MEDIA LIMITED
ENGINE ACQUISITION LIMITED
ENGINE PEOPLE UK LIMITED
FAST FLOOR MULTIMEDIA LIMITED
HOUSE 337 LIMITED
I T TELEMARKETING SERVICES LIMITED
LOBSTER AGENCY LTD
LUCAS HOOD LTD
MACH49 LTD
MARKER COLLECTIVE LIMITED
MHP GROUP LIMITED
NRM NEW CO LIMITED
OUTCAST LONDON LIMITED
PORTFOLIO T SPV2 LIMITED
PUBLITEK LIMITED
SAVANTA GROUP LIMITED
SHOPPER MEDIA GROUP LTD
TEXT 100 INTERNATIONAL LIMITED
THE CRAFT CONSULTING LIMITED
THE ENGINE GROUP LIMITED
THREEFOLD AGENCY LTD
TRANSFORM UK CONSULTING LIMITED
TWOGETHER CREATIVE LIMITED
VELOCITY PARTNERS LIMITED
WILLIAMS COMMERCE HOLDINGS LIMITED
WILLIAMS COMMERCE LIMITED
Samuel Knights
ARCHETYPE AGENCY LIMITED
AUGUST.ONE COMMUNICATIONS INTERNATIONAL LIMITED
BRANDWIDTH MARKETING LIMITED
CADENCE INNOVA LTD
CAPTURE MARKETING LTD
CLOUDFY LIMITED
CONVERSION RATE EXPERTS LIMITED
CUBAKA LIMITED
ELVIS COMMUNICATIONS LIMITED
ENCORE DIGITAL MEDIA LIMITED
ENGINE ACQUISITION LIMITED
ENGINE PEOPLE UK LIMITED
FAST FLOOR MULTIMEDIA LIMITED
HOUSE 337 LIMITED
LOBSTER AGENCY LTD
LUCAS HOOD LTD
MACH49 LTD
MARKER COLLECTIVE LIMITED
MHP GROUP LIMITED
NRM NEW CO LIMITED
OUTCAST LONDON LIMITED
PRETZL GROUP LIMITED
PUBLITEK LIMITED
SAVANTA GROUP LIMITED
SHOPPER MEDIA GROUP LTD
STUDIO LA PLAGE LIMITED
TEXT 100 INTERNATIONAL LIMITED
THE ENGINE GROUP LIMITED
THREEFOLD AGENCY LTD
TRANSFORM UK CONSULTING LIMITED
TWOGETHER CREATIVE LIMITED
VELOCITY PARTNERS LIMITED
WILLIAMS COMMERCE HOLDINGS LIMITED
WILLIAMS COMMERCE LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Jan-2025 31-Mar-2022 31-Mar-2021
Balance Sheet
Fixed Assets 58,039 58,039 65,669
Current Assets 4,916,316 4,916,316 4,566,761
Creditors Due Within One Year 1,003,408 1,003,408 928,691
Working Cap 3,912,908 3,912,908 3,638,070
Total Assets Less Current Liabilities 3,970,947 3,970,947 3,703,739
Long-term Liabilities 3,970,870 3,970,870 3,703,662
Net Assets 77 77 77
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 77 77 77
Common Size Financial Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Mar-2022 31-Mar-2021
Tangible Fixed Assets - - -
Fixed Assets 1.2% 1.2% 1.4%
Stocks Inventory - - -
Debtors 46.4% 46.4% 43.3%
Cash Bank In Hand 52.4% 52.4% 55.3%
Current Assets 98.8% 98.8% 98.6%
Creditors Due Within One Year 20.2% 20.2% 20.0%
Net Current Assets Liabilities 78.7% 78.7% 78.5%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 0.0% 0.0% 0.0%
Capital Employed - - -
Total Assets Less Current Liabilities 79.8% 79.8% 80.0%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Mar-2022 31-Mar-2021
Liquidity Ratio 4.9 4.9 4.9
Solvency Ratio 1.0 1.0 1.0
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 2
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 2
Assets and Debt Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Mar-2022 31-Mar-2021
Assets 4,974,355 4,974,355 4,632,430
Debt 4,974,278 4,974,278 4,632,353
Net Assets/Debt 77 77 77

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet displays a very modest amount of net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a relatively small margin of cover over total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet displays a very modest amount of net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a relatively small margin of cover over total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet displays a very modest amount of net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a relatively small margin of cover over total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around W1W 7RT
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60 Great Portland Street, London, W1W 7RT
ENGINE TRANSFORMATION LIMITED
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CREATOR VISIONS LIMITED
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PENROSE FINANCIAL LIMITED
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FUEL DATA STRATEGIES LIMITED
60 Great Portland Street, London, W1W 7RT
ENGINE ACQUISITION LIMITED
60 GREAT PORTLAND STREET, LONDON, W1W 7RT
ENGINE PARTNERS UK LLP
60 GREAT PORTLAND STREET, LONDON, W1W 7RT
ENGINE PEOPLE UK LIMITED
60 GREAT PORTLAND STREET, LONDON, W1W 7RT
MISCHIEF PR LIMITED
60 Great Portland Street, London, W1W 7RT
MHP COMMUNICATIONS LIMITED
60w Great Portland Street, London, W1W 7RT
Document Filings
Appointment of Mr Samuel Thomas James Knights as a director on 9 January 2026
Termination of appointment of Jonathan Andrew Peachey as a director on 9 January 2026
Termination of appointment of Paul Gordon Bath as a director on 31 August 2025
Consolidated accounts of parent company for subsidiary company period ending 31/01/25
Audit exemption statement of guarantee by parent company for period ending 31/01/25
Notice of agreement to exemption from audit of accounts for period ending 31/01/25
Appointment of Mr Maneck Minoo Kalifa as a director on 11 June 2025
Confirmation statement made on 1 June 2025 with no updates
Termination of appointment of Peter Jonathan Harris as a director on 30 May 2025
Certificate of change of name
Consolidated accounts of parent company for subsidiary company period ending 31/01/24
Audit exemption statement of guarantee by parent company for period ending 31/01/24
Notice of agreement to exemption from audit of accounts for period ending 31/01/24
Confirmation statement made on 1 June 2024 with no updates
Consolidated accounts of parent company for subsidiary company period ending 31/01/23
Notice of agreement to exemption from audit of accounts for period ending 31/01/23
Audit exemption statement of guarantee by parent company for period ending 31/01/23
Confirmation statement made on 1 June 2023 with no updates
Confirmation statement made on 5 February 2023 with updates
Change of share class name or designation
Memorandum and Articles of Association
Resolutions
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