Company Overview
Design Directions Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Tuesday 09 April 1991, so this is a well established company. Design Directions Limited has been in business for 34 years and 11 months. The accounts status is total exemption full and the accounts are next due on Tuesday 31 March 2026.
Registered Address

Unit 18 Sheeplands Farm, Wargrave, Reading, Berkshire, RG10 8DL
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Companies House Data
Company NameDESIGN DIRECTIONS LIMITED
Company Number02599567
Registered Office AddressUnit 18 Sheeplands Farm
 Wargrave
 RG10 8DL
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date09/04/1991
Accounting Reference Date Day30
Accounting Reference Date Month6
Accounts Next Due Date31/03/2026
Accounts Last Made Up Date30/06/2024
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date07/05/2017
Returns Last Made Up Date09/04/2016
Directors & Members
Show Resigned
Marc Huws - Director
(British, 59 years old, born June 1967)
Appointed 22 March 2006
 Active
Simon Wilson - Director
(British, 66 years old, born March 1960)
Secretaries
Show Resigned
Jocelyn Taylor - Secretary
(British)
Appointed 01 September 2003
 Active
Other Company Directorships
Marc Huws
PERFORMANCE AWARDS LTD
POINT2PIXEL DESIGN LIMITED
TENTHREESIX LIMITED
XANADU GAMES LIMITED
Simon Wilson
BARDON 222 LIMITED
PERFORMANCE AWARDS LTD
XANADU GAMES LIMITED
Balance Sheet Unlock full report
Accounts Date 30-Jun-2024 30-Jun-2022 30-Jun-2021
Balance Sheet
Fixed Assets 10,779 10,779 12,980
Current Assets 103,337 103,337 128,571
Creditors Due Within One Year 164,118 164,118 152,503
Working Cap -60,781 -60,781 -23,932
Total Assets Less Current Liabilities -50,002 -50,002 -10,952
Long-term Liabilities - - -
Net Assets - - -
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds - - -
Common Size Financial Analysis Unlock full report
Accounts Date 30-Jun-2024 30-Jun-2022 30-Jun-2021
Tangible Fixed Assets - - -
Fixed Assets 9.4% 9.4% 9.2%
Stocks Inventory - - -
Debtors 90.1% 90.1% 80.0%
Cash Bank In Hand 0.4% 0.4% 5.8%
Current Assets 90.6% 90.6% 90.8%
Creditors Due Within One Year 143.8% 143.8% 107.7%
Net Current Assets Liabilities -53.3% -53.3% -16.9%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds - - -
Capital Employed - - -
Total Assets Less Current Liabilities -43.8% -43.8% -7.7%
Financial Ratio Analysis Unlock full report
Accounts Date 30-Jun-2024 30-Jun-2022 30-Jun-2021
Liquidity Ratio 0.6 0.6 0.8
Solvency Ratio - - -
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 30-Jun-2024 30-Jun-2022 30-Jun-2021
Assets 114,116 114,116 141,551
Debt - - -
Net Assets/Debt - - -

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Confirmation statement made on 9 April 2025 with no updates
Confirmation statement made on 9 April 2024 with no updates
Confirmation statement made on 9 April 2023 with no updates
Confirmation statement made on 9 April 2022 with no updates
Registered office address changed from Flagstaff House 12 High Street Twyford Berkshire RG10 9AE to Unit 18 Sheeplands Farm Wargrave Reading Berkshire RG10 8DL on 25 October 2021
Previous accounting period extended from 31 December 2020 to 30 June 2021
Confirmation statement made on 9 April 2021 with no updates
Confirmation statement made on 9 April 2020 with no updates
Confirmation statement made on 9 April 2019 with no updates
Confirmation statement made on 9 April 2018 with no updates
Confirmation statement made on 9 April 2017 with updates
Director's details changed for Mr Marc Huws on 29 June 2016
Annual return made up to 9 April 2016 with full list of shareholders
Annual return made up to 9 April 2015 with full list of shareholders
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