Company Overview
City Direction Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Thursday 17 May 1990, so this is a well established company. City Direction Limited has been in business for 35 years and 10 months. The accounts status is unaudited abridged and the accounts are next due on Wednesday 30 September 2026.
Registered Address

124 City Road, London, EC1V 2NX
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Companies House Data
Company NameCITY DIRECTION LIMITED
Company Number02503114
Registered Office Address124 City Road
 EC1V 2NX
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date17/05/1990
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date30/09/2026
Accounts Last Made Up Date31/12/2024
Accounts Account CategoryUNAUDITED ABRIDGED
Returns Next Due Date13/06/2017
Returns Last Made Up Date16/05/2016
Directors & Members
Show Resigned
Robert Du Toit - Director
(British, 44 years old, born March 1982)
Appointed 10 March 2023
 Active
Brent Hadfield - Director
(British, 43 years old, born April 1983)
Appointed 10 March 2023
 Active
Secretaries
Show Resigned
Other Company Directorships
Robert Du Toit
0 DAYS OFF LIMITED
BLUECREST GROUP LIMITED
BLUECREST LAND (BOTTESFORD) LIMITED
BLUECREST LAND (CHEDGRAVE) LIMITED
BLUECREST LAND (DE BEERS) LIMITED
BLUECREST LAND (FRITTALLS YARD) LIMITED
BLUECREST LAND (HARTLEBURY) LIMITED
BLUECREST LAND (HOMEWAY) LIMITED
BLUECREST LAND (LIMECROFT) LIMITED
BLUECREST LAND (LONG MARSTON) LIMITED
BLUECREST LAND (MELROSE) LIMITED
BLUECREST LAND (ORSETT) LIMITED
BLUECREST LAND (STROUD ROAD) LIMITED
BLUECREST LAND (THE DRIVE) LIMITED
BLUECREST LAND (WOBURN) LIMITED
BLUECREST LAND LIMITED
BLUECREST PROPERTY (PARK ROAD) LIMITED
BLUECREST PROPERTY LIMITED
QUANTA HOMES 1 LIMITED
QUANTA HOMES 2 LTD
QUANTA HOMES 3 LTD
QUANTA HOMES 4 LTD
QUANTA PARTX LIMITED
Brent Hadfield
B&M PARTNERS LIMITED
BELLAGIO INVESTMENTS LIMITED
BIG CUP LITTLE CUP LIMITED
BLUECREST GROUP LIMITED
BLUECREST HOMES LIMITED
BLUECREST LAND (1) LIMITED
BLUECREST LAND (BOTTESFORD) LIMITED
BLUECREST LAND (CHEDGRAVE) LIMITED
BLUECREST LAND (DE BEERS) LIMITED
BLUECREST LAND (FRITTALLS YARD) LIMITED
BLUECREST LAND (HARTLEBURY) LIMITED
BLUECREST LAND (HOMEWAY) LIMITED
BLUECREST LAND (LIMECROFT) LIMITED
BLUECREST LAND (LONG MARSTON) LIMITED
BLUECREST LAND (MELROSE) LIMITED
BLUECREST LAND (ORSETT) LIMITED
BLUECREST LAND (STROUD ROAD) LIMITED
BLUECREST LAND (THE DRIVE) LIMITED
BLUECREST LAND (WOBURN) LIMITED
BLUECREST LAND LIMITED
BLUECREST PROPERTY (PARK ROAD) LIMITED
BLUECREST PROPERTY LIMITED
CAFEPOD LIMITED
COMPATIBLE CAPSULES LIMITED
F&B PROPERTIES LIMITED
MONOPOLY RENTALS LIMITED
NOSREME LIMITED
NTH END ROAD LIMITED
TRYST PROPERTIES LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Dec-2024 30-Jun-2022 30-Jun-2021
Balance Sheet
Fixed Assets 0 0 0
Current Assets 2,016,266 2,016,266 1,923,418
Creditors Due Within One Year 65,474 65,474 68,492
Working Cap 1,950,792 1,950,792 1,854,926
Total Assets Less Current Liabilities 1,950,792 1,950,792 1,854,926
Long-term Liabilities 2,532,792 2,532,792 2,436,926
Net Assets -582,000 -582,000 -582,000
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds -582,000 -582,000 -582,000
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2024 30-Jun-2022 30-Jun-2021
Tangible Fixed Assets - - -
Fixed Assets 0.0% 0.0% 0.0%
Stocks Inventory - - -
Debtors - - -
Cash Bank In Hand 24.2% 24.2% 20.6%
Current Assets 100.0% 100.0% 100.0%
Creditors Due Within One Year 3.2% 3.2% 3.6%
Net Current Assets Liabilities 96.8% 96.8% 96.4%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds -28.9% -28.9% -30.3%
Capital Employed - - -
Total Assets Less Current Liabilities 96.8% 96.8% 96.4%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2024 30-Jun-2022 30-Jun-2021
Liquidity Ratio 30.8 30.8 28.1
Solvency Ratio 0.8 0.8 0.8
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 8
Mortgages Outstanding 4
Mortgages Part Satisfied 0
Mortgages Satisfied 4
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2024 30-Jun-2022 30-Jun-2021
Assets 2,016,266 2,016,266 1,923,418
Debt 2,598,266 2,598,266 2,505,418
Net Assets/Debt -582,000 -582,000 -582,000

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
First Gazette notice for voluntary strike-off
Application to strike the company off the register
Confirmation statement made on 2 May 2025 with updates
Director's details changed for Mr Robert Neil Du Toit on 23 January 2025
Confirmation statement made on 2 May 2024 with updates
Change of details for Bluecrest Land (Melrose) Limited as a person with significant control on 2 May 2024
Director's details changed for Mr Robert Neil Du Toit on 2 May 2024
Director's details changed for Mr Robert Neil Du Toit on 2 May 2024
Director's details changed for Mr Brent Kevin Hadfield on 2 May 2024
Director's details changed for Mr Brent Kevin Hadfield on 2 May 2024
Director's details changed for Mr Brent Kevin Hadfield on 2 May 2024
Cessation of Robert Neil Du Toit as a person with significant control on 2 May 2024
Director's details changed for Mr Brent Kevin Hadfield on 5 April 2024
Director's details changed for Mr Brent Kevin Hadfield on 5 April 2024
Registered office address changed from 124 City Road London EC1V 2NX England to 124 City Road London EC1V 2NX on 2 November 2023
Registered office address changed from Uncommon 126 New Kings Road London SW6 4LZ England to 124 City Road London EC1V 2NX on 1 November 2023
Current accounting period extended from 30 June 2023 to 31 December 2023
Confirmation statement made on 2 May 2023 with updates
Registered office address changed from Foxhill Forde Hall Lane Ullenhall Henley in Arden Warwickshire B95 5PJ to Uncommon 126 New Kings Road London SW6 4LZ on 3 April 2023
Registration of charge 025031140007, created on 10 March 2023
Registration of charge 025031140008, created on 10 March 2023
Registration of charge 025031140006, created on 14 March 2023
Appointment of Mr Brent Kevin Hadfield as a director on 10 March 2023
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