Company Overview
Ld Publicity Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Thursday 25 January 1990, so this is a well established company. Ld Publicity Limited has been in business for 36 years and 2 months. The accounts status is total exemption full and the accounts are next due on Thursday 30 April 2026.
Registered Address

M G R Weston Kay, 55 Loudoun Road, London, NW8 0DL
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Companies House Data
Company NameLD PUBLICITY LIMITED
Company Number02463074
Registered Office AddressM G R Weston Kay
 55 Loudoun Road
 NW8 0DL
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date25/01/1990
Accounting Reference Date Day31
Accounting Reference Date Month7
Accounts Next Due Date30/04/2026
Accounts Last Made Up Date31/07/2024
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date22/02/2017
Returns Last Made Up Date25/01/2016
Directors & Members
Show Resigned
Neil Chivers - Director
(British, 53 years old, born March 1973)
Appointed 01 January 2006
 Active
Douglas Wright - Director
(British, 54 years old, born October 1972)
Appointed 22 December 2015
 Active
Secretaries
Show Resigned
Other Company Directorships
Neil Chivers
DISTILLERY SEVEN LIMITED
GROVE MANSIONS LIMITED
LD EVENT PRODUCTIONS LIMITED
Douglas Wright
No companies found
Balance Sheet Unlock full report
Accounts Date 31-Jul-2024 31-Jul-2022 31-Jul-2021
Balance Sheet
Fixed Assets 10,658 10,658 10,839
Current Assets 265,508 265,508 190,627
Creditors Due Within One Year 150,398 150,398 127,138
Working Cap 115,110 115,110 63,489
Total Assets Less Current Liabilities 125,768 125,768 74,328
Long-term Liabilities 125,000 125,000 73,560
Net Assets 768 768 768
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 768 768 768
Common Size Financial Analysis Unlock full report
Accounts Date 31-Jul-2024 31-Jul-2022 31-Jul-2021
Tangible Fixed Assets - - -
Fixed Assets 3.9% 3.9% 5.4%
Stocks Inventory - - -
Debtors 70.4% 70.4% 67.2%
Cash Bank In Hand 25.8% 25.8% 27.5%
Current Assets 96.1% 96.1% 94.6%
Creditors Due Within One Year 54.5% 54.5% 63.1%
Net Current Assets Liabilities 41.7% 41.7% 31.5%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 0.3% 0.3% 0.4%
Capital Employed - - -
Total Assets Less Current Liabilities 45.5% 45.5% 36.9%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Jul-2024 31-Jul-2022 31-Jul-2021
Liquidity Ratio 1.8 1.8 1.5
Solvency Ratio 1.0 1.0 1.0
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 5
Mortgages Outstanding 4
Mortgages Part Satisfied 0
Mortgages Satisfied 1
Assets and Debt Analysis Unlock full report
Accounts Date 31-Jul-2024 31-Jul-2022 31-Jul-2021
Assets 276,166 276,166 201,466
Debt 275,398 275,398 200,698
Net Assets/Debt 768 768 768

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet displays a very modest amount of net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a slender margin of cover over total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet displays a very modest amount of net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a slender margin of cover over total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet displays a very modest amount of net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a slender margin of cover over total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Director's details changed for Mr Douglas Wright on 12 December 2025
Director's details changed for Mr Neil James Chivers on 12 December 2025
Change of details for Mr Neil James Chivers as a person with significant control on 12 December 2025
Change of details for Mr Douglas Wright as a person with significant control on 12 December 2025
Confirmation statement made on 11 December 2025 with no updates
Confirmation statement made on 11 December 2024 with no updates
Confirmation statement made on 11 December 2023 with no updates
Change of details for Mr Neil James Chivers as a person with significant control on 14 November 2023
Director's details changed for Mr Neil James Chivers on 14 November 2023
Change of details for Mr Douglas Wright as a person with significant control on 14 November 2023
Director's details changed for Mr Douglas Wright on 14 November 2023
Director's details changed for Mr Neil James Chivers on 14 November 2023
Change of details for Mr Neil James Chivers as a person with significant control on 14 November 2023
Confirmation statement made on 11 December 2022 with no updates
Confirmation statement made on 11 December 2021 with no updates
Change of details for Mr Douglas Wright as a person with significant control on 8 November 2021
Director's details changed for Mr Douglas Wright on 8 November 2021
Confirmation statement made on 11 December 2020 with updates
Change of details for Mr Neil James Chivers as a person with significant control on 11 December 2020
Director's details changed for Mr Neil James Chivers on 11 December 2020
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