Company Overview
Ms Action Limited is listed at the official companies registry as Active Private Limited By Guarantee Without Share Capital. The company was incorporated on Wednesday 29 March 1989, so this is a well established company. Ms Action Limited has been in business for 37 years. The accounts status is total exemption full and the accounts are next due on Tuesday 31 March 2026.
Registered Address

The Marjorie Collins Centre 237 Grove Road, Chadwell Heath, Romford, London, RM6 4XF
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Companies House Data
Company NameMS ACTION LIMITED
Company Number02366411
Registered Office AddressThe Marjorie Collins Centre 237 Grove Road
 Chadwell Heath
 RM6 4XF
Company CategoryPrivate Limited By Guarantee Without Share Capital
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date29/03/1989
Accounting Reference Date Day30
Accounting Reference Date Month6
Accounts Next Due Date31/03/2026
Accounts Last Made Up Date30/06/2024
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date21/04/2017
Returns Last Made Up Date24/03/2016
Directors & Members
Show Resigned
Richard Emmerson - Director
(British, 65 years old, born October 1961)
Appointed 30 September 2023
 Active
Jodie Hill - Director
(British, 41 years old, born January 1985)
Appointed 20 May 2025
 Active
Secretaries
Show Resigned
Susan Marks - Secretary
Appointed 30 September 2023
 Active
Other Company Directorships
Richard Emmerson
1 EASTERN ESPLANADE MANAGEMENT LTD
CAFE ORGANIC LIMITED
E B S SURVEYORS LIMITED
ICE FEMME LIMITED
LUNAR PROPERTIES LIMITED
STRAWBERRY WHEELCHAIR ACCESSIBLE VEHICLE HIRE LTD
Jodie Hill
No companies found
Balance Sheet Unlock full report
Accounts Date 30-Jun-2024 29-Jun-2022 29-Jun-2021
Balance Sheet
Fixed Assets 1,226 1,226 1,635
Current Assets 137,353 137,353 149,448
Creditors Due Within One Year 6,740 6,740 2,613
Working Cap 130,613 130,613 146,835
Total Assets Less Current Liabilities 131,839 131,839 148,470
Long-term Liabilities - - -
Net Assets - - -
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds - - -
Common Size Financial Analysis Unlock full report
Accounts Date 30-Jun-2024 29-Jun-2022 29-Jun-2021
Tangible Fixed Assets - - -
Fixed Assets 0.9% 0.9% 1.1%
Stocks Inventory - - -
Debtors 5.8% 5.8% 5.3%
Cash Bank In Hand 93.3% 93.3% 93.6%
Current Assets 99.1% 99.1% 98.9%
Creditors Due Within One Year 4.9% 4.9% 1.7%
Net Current Assets Liabilities 94.3% 94.3% 97.2%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds - - -
Capital Employed - - -
Total Assets Less Current Liabilities 95.1% 95.1% 98.3%
Financial Ratio Analysis Unlock full report
Accounts Date 30-Jun-2024 29-Jun-2022 29-Jun-2021
Liquidity Ratio 20.4 20.4 57.2
Solvency Ratio - - -
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 30-Jun-2024 29-Jun-2022 29-Jun-2021
Assets 138,579 138,579 151,083
Debt - - -
Net Assets/Debt - - -

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around RM6 4XF
No other companies found in the same location
Document Filings
Confirmation statement made on 13 March 2026 with no updates
Termination of appointment of Steven Michael Thomas as a director on 26 July 2025
Termination of appointment of Ruth Suzanne Scollan as a director on 26 July 2025
Appointment of Ms Jodie Eloise Hill as a director on 20 May 2025
Appointment of Mrs Ruth Suzanne Scollan as a director on 24 April 2025
Termination of appointment of Clive Douglas Collins as a director on 30 March 2025
Confirmation statement made on 13 March 2025 with no updates
Director's details changed for Mr Stephen Michael Thomas on 13 March 2025
Termination of appointment of Joan Suzanne Murphy as a director on 8 February 2025
Appointment of Mr Clive Douglas Collins as a director on 7 November 2024
Appointment of Mr Stephen Michael Thomas as a director on 25 October 2024
Registered office address changed from Unit 17 Waltham Park Way Billet Road London E17 5DU to The Marjorie Collins Centre 237 Grove Road Chadwell Heath Romford London RM6 4XF on 15 November 2024
Termination of appointment of Paul Martin Benscher as a director on 18 October 2024
Termination of appointment of Christine Annette Juste as a director on 28 September 2024
Confirmation statement made on 24 March 2024 with no updates
Termination of appointment of Debra Ann Peacock as a director on 30 September 2023
Termination of appointment of Keith Hymas as a director on 30 September 2023
Termination of appointment of Jodie Eloise Hill as a director on 30 September 2023
Appointment of Mrs Christine Annette Juste as a director on 30 September 2023
Appointment of Mr Paul Martin Benscher as a director on 30 September 2023
Appointment of Mrs Joan Suzanne Murphy as a director on 30 September 2023
Appointment of Mr Richard Emmerson as a director on 30 September 2023
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