Company Overview
Heroes Advertising & Public Relations Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Friday 09 May 1986, so this is a well established company. Heroes Advertising & Public Relations Limited has been in business for 39 years and 10 months. The accounts status is total exemption full and the accounts are next due on Saturday 28 February 2026.
Registered Address

C/O Larking Gowen 1St Floor Prospect House, Rouen Road, Norwich, Norfolk, NR1 1RE
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Companies House Data
Company NameHEROES ADVERTISING & PUBLIC RELATIONS LIMITED
Company Number02018382
Registered Office AddressC/O Larking Gowen 1st Floor Prospect House
 Rouen Road
 NR1 1RE
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date09/05/1986
Accounting Reference Date Day31
Accounting Reference Date Month5
Accounts Next Due Date28/02/2026
Accounts Last Made Up Date31/05/2024
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date28/01/2017
Returns Last Made Up Date31/12/2015
Directors & Members
Show Resigned
Max Edwards - Director
(British, 62 years old, born September 1964)
Secretaries
Show Resigned
Other Company Directorships
Max Edwards
AFFINITY GROUP HOLDINGS LIMITED
COUNTRYWIDE COTTAGES LIMITED
CREATIVE ARTS EAST
Balance Sheet Unlock full report
Accounts Date 31-May-2024 31-May-2021 31-May-2020
Balance Sheet
Fixed Assets 178,515 178,515 209,593
Current Assets 1,703,336 1,703,336 981,111
Creditors Due Within One Year 569,228 569,228 442,245
Working Cap 1,134,108 1,134,108 538,866
Total Assets Less Current Liabilities 1,312,623 1,312,623 748,459
Long-term Liabilities 491,196 491,196 52,071
Net Assets 821,427 821,427 696,388
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 821,427 821,427 696,388
Common Size Financial Analysis Unlock full report
Accounts Date 31-May-2024 31-May-2021 31-May-2020
Tangible Fixed Assets - - -
Fixed Assets 9.5% 9.5% 17.6%
Stocks Inventory - - -
Debtors 34.8% 34.8% 45.3%
Cash Bank In Hand 55.7% 55.7% 37.0%
Current Assets 90.5% 90.5% 82.4%
Creditors Due Within One Year 30.2% 30.2% 37.1%
Net Current Assets Liabilities 60.3% 60.3% 45.3%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 43.6% 43.6% 58.5%
Capital Employed - - -
Total Assets Less Current Liabilities 69.8% 69.8% 62.9%
Financial Ratio Analysis Unlock full report
Accounts Date 31-May-2024 31-May-2021 31-May-2020
Liquidity Ratio 3.0 3.0 2.2
Solvency Ratio 1.8 1.8 2.4
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 2
Mortgages Outstanding 1
Mortgages Part Satisfied 0
Mortgages Satisfied 1
Assets and Debt Analysis Unlock full report
Accounts Date 31-May-2024 31-May-2021 31-May-2020
Assets 1,881,851 1,881,851 1,190,704
Debt 1,060,424 1,060,424 494,316
Net Assets/Debt 821,427 821,427 696,388

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around NR1 1RE
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EASTERN EVENING NEWS LIMITED
Prospect House,, Rouen Road,, Norwich,, NR1 1RE
NORWICH MERCURY COMPANY LIMITED
Prospect House, Rouen Road, Norwich, Norfolk, NR1 1RE
YARMOUTH MERCURY,LIMITED(THE)
Prospect House, Rouen Road, Norwich, Norfolk, NR1 1RE
EASTERN COUNTIES NEWSPAPERS GROUP LIMITED
Prospect House, Rouen Road, Norwich, Norfolk, NR1 1RE
NEWSQUEST COMMUNITY MEDIA LIMITED
Newsquest Media Group Ltd 1st Floor, Chartist Tower, Upper Dock Street, Newport, NR1 1RE
ANGEL MAGAZINES LIMITED
Prospect House, Rouen Road, Norwich, Norfolk, NR1 1RE
ARCHANT LIMITED
2nd Floor 45 Church Street, Birmingham, NR1 1RE
ARCHANT BHGC LIMITED
2 Lace Market Square, Nottingham, Nottinghamshire, NR1 1RE
LOCAL VOUCHERS LIMITED
Prospect House, Rouen Road, Norwich, NR1 1RE
Document Filings
Confirmation statement made on 31 December 2025 with updates
Change of details for Affinity Group Holdings Limited as a person with significant control on 28 February 2025
Confirmation statement made on 31 December 2024 with updates
Confirmation statement made on 31 December 2023 with updates
Termination of appointment of David Leonard Tattersall as a director on 1 June 2023
Registered office address changed from King Street House 15 Upper King Street Norwich NR3 1RB United Kingdom to C/O Larking Gowen 1st Floor Prospect House Rouen Road Norwich Norfolk NR1 1RE on 28 March 2023
Director's details changed for David Leonard Tattersall on 28 March 2023
Director's details changed for Mr Max Owen Edwards on 25 February 2023
Secretary's details changed for Max Owen Edwards on 25 February 2023
Confirmation statement made on 31 December 2022 with updates
Satisfaction of charge 1 in full
Confirmation statement made on 31 December 2021 with updates
Change of details for Affinity Group Holdings Limited as a person with significant control on 12 January 2022
Confirmation statement made on 31 December 2020 with updates
Director's details changed for David Leonard Tattersall on 4 February 2021
Registered office address changed from C/O Grant Thornton Uk Llp Kingfisher House 1 Gilders Way St James Place Norwich Norfolk NR3 1UB to King Street House 15 Upper King Street Norwich NR3 1RB on 7 October 2020
Confirmation statement made on 31 December 2019 with no updates
Confirmation statement made on 31 December 2018 with updates
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