Company Overview
Associates In Advertising Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Tuesday 14 January 1986, so this is a well established company. Associates In Advertising Limited has been in business for 40 years and 2 months. The accounts status is full and the accounts are next due on Wednesday 30 September 2026.
Registered Address

200 Aldersgate Street, London, EC1A 4HD
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Companies House Data
Company NameASSOCIATES IN ADVERTISING LIMITED
Company Number01976952
Registered Office Address200 Aldersgate Street
 EC1A 4HD
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date14/01/1986
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date30/09/2026
Accounts Last Made Up Date31/12/2024
Accounts Account CategoryFULL
Returns Next Due Date27/10/2016
Returns Last Made Up Date29/09/2015
Directors & Members
Show Resigned
Michelle Abbey - Director
(Other, 68 years old, born November 1958)
Appointed 31 December 2008
 Active
Emerson Moore Ii - Director
(American, 55 years old, born October 1971)
Appointed 05 August 2025
 Active
Gordons Nominee Secretaries Limited - Secretary
Appointed 28 July 2023
 Active
Secretaries
Show Resigned
Gordons Nominee Secretaries Limited - Secretary
Appointed 28 July 2023
 Active
Other Company Directorships
Michelle Abbey
AIA HOLDINGS LIMITED
Emerson Moore Ii
No companies found
Balance Sheet Unlock full report
Accounts Date 31-Dec-2024 31-Mar-2012 31-Mar-2011
Balance Sheet
Fixed Assets 481,000 481,000 545,000
Current Assets 8,106,000 8,106,000 6,681,000
Creditors Due Within One Year 5,021,000 5,021,000 4,235,000
Working Cap 3,085,000 3,085,000 2,446,000
Total Assets Less Current Liabilities 3,566,000 3,566,000 2,991,000
Long-term Liabilities 9,000 9,000 11,000
Net Assets 3,557,000 3,557,000 2,980,000
Share Capital & Reserves
Share Cap 41,000 41,000 41,000
Profit & Loss Reserves 3,516,000 3,516,000 2,939,000
Other Reserves 0 0 0
Shareholders Funds 3,557,000 3,557,000 2,980,000
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Mar-2012 31-Mar-2011
Tangible Fixed Assets - - -
Fixed Assets 5.6% 5.6% 7.5%
Stocks Inventory 0.0% 0.0% 0.0%
Debtors 89.5% 89.5% 91.9%
Cash Bank In Hand 4.9% 4.9% 0.5%
Current Assets 94.4% 94.4% 92.5%
Creditors Due Within One Year 58.5% 58.5% 58.6%
Net Current Assets Liabilities 35.9% 35.9% 33.8%
Creditors Due After One Year 0.0% 0.0% 0.0%
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability 41.4% 41.4% 41.2%
Called Up Share Capital 0.5% 0.5% 0.6%
Share Capital Allotted Called Up Paid 0.5% 0.5% 0.6%
Profit Loss Account Reserve 40.9% 40.9% 40.7%
Shareholder Funds 41.4% 41.4% 41.2%
Capital Employed - - -
Total Assets Less Current Liabilities 41.5% 41.5% 41.4%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Mar-2012 31-Mar-2011
Liquidity Ratio 1.6 1.6 1.6
Solvency Ratio 1.7 1.7 1.7
Reserves to Assets 0.4 0.4 0.4
Secured Creditors Unlock full report
Mortgages Charges 7
Mortgages Outstanding 1
Mortgages Part Satisfied 0
Mortgages Satisfied 6
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Mar-2012 31-Mar-2011
Assets 8,587,000 8,587,000 7,226,000
Debt 5,030,000 5,030,000 4,246,000
Net Assets/Debt 3,557,000 3,557,000 2,980,000

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Termination of appointment of Ronakkumar Shah as a director on 5 August 2025
Appointment of Emerson Spencer Moore Ii as a director on 5 August 2025
Register inspection address has been changed from Dac Beachcroft Llp 100 Fetter Lane London EC4A 1BN England to 1 Chancery Lane Gordons Partnership London WC2A 1LF
Confirmation statement made on 7 May 2025 with no updates
Change of details for People in Business Limited as a person with significant control on 20 December 2024
Confirmation statement made on 7 May 2024 with updates
Satisfaction of charge 6 in full
Registration of charge 019769520007, created on 1 December 2023
Cessation of Aia Holdings Limited as a person with significant control on 1 August 2023
Cancellation of shares. Statement of capital on 1 August 2023
Purchase of own shares.
Resolutions
Termination of appointment of Gareth Charles Edwards as a director on 4 August 2023
Appointment of Gordons Nominee Secretaries Limited as a secretary on 28 July 2023
Appointment of Mr Ronakkumar Shah as a director on 28 July 2023
Confirmation statement made on 7 May 2023 with no updates
Confirmation statement made on 7 May 2022 with no updates
Notification of People in Business Limited as a person with significant control on 6 April 2016
Notification of Aia Holdings Limited as a person with significant control on 6 April 2016
Withdrawal of a person with significant control statement on 24 June 2021
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