Company Overview
Direct Cosmetics Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Monday 05 September 1977, so this is a well established company. Direct Cosmetics Limited has been in business for 48 years and 7 months. The accounts status is total exemption full and the accounts are next due on Thursday 30 April 2026.
Registered Address

Direct Cosmetics, Long Row, Oakham, Rutland, LE15 6LN
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Companies House Data
Company NameDIRECT COSMETICS LIMITED
Company Number01328588
Registered Office AddressDirect Cosmetics
 Long Row
 LE15 6LN
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date05/09/1977
Accounting Reference Date Day31
Accounting Reference Date Month7
Accounts Next Due Date30/04/2026
Accounts Last Made Up Date31/07/2024
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date10/11/2016
Returns Last Made Up Date13/10/2015
Directors & Members
Show Resigned
Sylvia Doody - Director
(British, 83 years old, born April 1943)
Appointed 20 October 1991
 Active
Patrick Doody - Director
(British, 58 years old, born August 1968)
Appointed 20 December 2024
 Active
Secretaries
Show Resigned
Other Company Directorships
Sylvia Doody
COSMETICS DIRECT LIMITED
KEYADMIT LIMITED
READYGROUP COMPANY LIMITED
Patrick Doody
A.M. COSMETICS LIMITED
BEAUTY CLEAR LTD
DREAM SAYS HELLO LTD
Balance Sheet Unlock full report
Accounts Date 31-Jul-2024 31-Jul-2022 31-Jul-2021
Balance Sheet
Fixed Assets 20,407 20,407 19,123
Current Assets 2,311,040 2,311,040 2,252,326
Creditors Due Within One Year 347,618 347,618 325,064
Working Cap 1,963,422 1,963,422 1,927,262
Total Assets Less Current Liabilities 1,983,829 1,983,829 1,946,385
Long-term Liabilities 1,843 1,843 0
Net Assets 1,981,986 1,981,986 1,946,385
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 1,981,986 1,981,986 1,946,385
Common Size Financial Analysis Unlock full report
Accounts Date 31-Jul-2024 31-Jul-2022 31-Jul-2021
Tangible Fixed Assets - - -
Fixed Assets 0.9% 0.9% 0.8%
Stocks Inventory - - -
Debtors 1.6% 1.6% 2.4%
Cash Bank In Hand 36.5% 36.5% 29.3%
Current Assets 99.1% 99.1% 99.2%
Creditors Due Within One Year 14.9% 14.9% 14.3%
Net Current Assets Liabilities 84.2% 84.2% 84.8%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 85.0% 85.0% 85.7%
Capital Employed - - -
Total Assets Less Current Liabilities 85.1% 85.1% 85.7%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Jul-2024 31-Jul-2022 31-Jul-2021
Liquidity Ratio 6.6 6.6 6.9
Solvency Ratio 6.7 6.7 7.0
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 5
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 5
Assets and Debt Analysis Unlock full report
Accounts Date 31-Jul-2024 31-Jul-2022 31-Jul-2021
Assets 2,331,447 2,331,447 2,271,449
Debt 349,461 349,461 325,064
Net Assets/Debt 1,981,986 1,981,986 1,946,385

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Cessation of William Francis Doody as a person with significant control on 15 December 2024
Change of details for Mrs Sylvia Doody as a person with significant control on 15 December 2024
Change of details for Mr William Francis Doody as a person with significant control on 17 July 2025
Notification of Patrick James Doody as a person with significant control on 17 July 2025
Notification of Margarita Maria Velasquez Urzola as a person with significant control on 17 July 2025
Confirmation statement made on 17 July 2025 with updates
Termination of appointment of William Francis Doody as a director on 15 December 2024
Termination of appointment of William Francis Doody as a secretary on 15 December 2024
Appointment of Mr Patrick James Doody as a director on 20 December 2024
Confirmation statement made on 13 October 2024 with no updates
Confirmation statement made on 13 October 2023 with no updates
Confirmation statement made on 13 October 2022 with updates
Change of details for Mr William Francis Doody as a person with significant control on 6 April 2016
Memorandum and Articles of Association
Resolutions
Change of details for Mr William Francis Doody as a person with significant control on 6 April 2016
Notification of Sylvia Doody as a person with significant control on 6 April 2016
Confirmation statement made on 13 October 2021 with updates
Confirmation statement made on 13 October 2020 with updates
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