Company Overview
Advertising Standards Board Of Finance Limited(The) is listed at the official companies registry as Active Private Limited By Guarantee Without Share Capital. The company was incorporated on Wednesday 08 January 1975, so this is a well established company. Advertising Standards Board Of Finance Limited(The) has been in business for 51 years and 2 months. The accounts status is small and the accounts are next due on Thursday 31 December 2026.
Registered Address

12 Henrietta Street, London, WC2E 8LH
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Companies House Data
Company NameADVERTISING STANDARDS BOARD OF FINANCE LIMITED(THE)
Company Number01195756
Registered Office Address12 Henrietta Street
 WC2E 8LH
Company CategoryPrivate Limited By Guarantee Without Share Capital
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date08/01/1975
Accounting Reference Date Day31
Accounting Reference Date Month3
Accounts Next Due Date31/12/2026
Accounts Last Made Up Date31/03/2025
Accounts Account CategorySMALL
Returns Next Due Date14/08/2016
Returns Last Made Up Date17/07/2015
Directors & Members
Show Resigned
Paul Bainsfair - Director
(British, 73 years old, born January 1953)
Appointed 29 November 2011
Active
James Best - Director
(British, 72 years old, born April 1954)
Appointed 21 June 2011
Active
Guy Black - Director
(British, 62 years old, born August 1964)
Appointed 08 December 2005
Active
Tim Cable - Director
(British, 62 years old, born June 1964)
Appointed 25 June 2019
Active
Justin Cochrane - Director
(British, 54 years old, born August 1972)
Appointed 29 November 2016
Active
Christopher Combemale - Director
(British, 67 years old, born August 1959)
Appointed 16 June 2009
Active
Secretaries
Show Resigned
Other Company Directorships
Paul Bainsfair
ADVERTISING ASSOCIATION(THE)
BARB AUDIENCES LIMITED
BRAND ARCHITECTURE INTERNATIONAL LIMITED
DESIGNORY UK LIMITED
E-GRAPHICS LIMITED
FRONT FOOT PARTNERS LTD
HEATHERLAWNS PROPERTY MANAGEMENT LIMITED
IRIS NATION WORLDWIDE LIMITED
IRIS WORLDWIDE HOLDINGS LIMITED
MAHER B ASSOCIATES LIMITED
OMNICOM EUROPE LIMITED
OMNICOM HOLDINGS LIMITED
RADIO JOINT AUDIENCE RESEARCH LIMITED
SONGTRADR UK LIMITED
SUMMERTIME COMMUNICATIONS
TBWA UK
TBWA UK GROUP LIMITED
THE BROADCAST ADVERTISING STANDARDS BOARD OF FINANCE LIMITED
James Best
22 HYDE PARK GATE MANAGEMENT LIMITED
ADELPHI-MAPI PARTNERSHIP LIMITED
ADVERTISING ASSOCIATION(THE)
ADVERTISING STANDARDS AUTHORITY LIMITED(THE)
BDA INTERNATIONAL LIMITED
BEING LONDON LIMITED
CUT FILMS PROJECT LTD
DAS EUROPE LIMITED
DDB UK LIMITED
DIVERSIFIED AGENCY SERVICES LIMITED
FRONT FOOT PARTNERS LTD
HISTORY OF ADVERTISING TRUST(THE)
IVCO MANAGEMENT COMPANY LIMITED
REDCLIFFE SCHOOL TRUST LIMITED
THE ADVERTISING STANDARDS AUTHORITY (BROADCAST) LIMITED
THE BROADCAST ADVERTISING STANDARDS BOARD OF FINANCE LIMITED
THE BROADCAST COMMITTEE OF ADVERTISING PRACTICE LIMITED
THE COMMITTEE OF ADVERTISING PRACTICE LIMITED
THE INSTITUTE OF PRACTITIONERS IN ADVERTISING (PRE-CHARTER)
Guy Black
BRENTWOOD SCHOOL DESIGN & BUILD LIMITED
HB PROMOTIONS LIMITED
IMPERIAL WAR MUSEUM FOUNDATION
IMPERIAL WAR MUSEUM TRADING COMPANY LIMITED
NEWSPAPER PUBLISHERS ASSOCIATION LIMITED (THE)
THE MAYOR OF LONDON'S FUND FOR YOUNG MUSICIANS
THE NEWSPAPER ORGANISATION LIMITED
THE PRESS STANDARDS BOARD OF FINANCE LIMITED
UMBRIAN ORGANICS LIMITED
Tim Cable
No companies found
Justin Cochrane
BAUER MEDIA OUTDOOR HOLDINGS LIMITED
BAUER MEDIA OUTDOOR INTERNATIONAL LIMITED
BAUER MEDIA OUTDOOR OVERSEAS LIMITED
BAUER MEDIA OUTDOOR TECHNIC HOLDINGS LIMITED
BAUER MEDIA OUTDOOR TECHNIC LIMITED
BAUER MEDIA OUTDOOR TREASURY LIMITED
CANTON PROPERTY INVESTMENT COMPANY LIMITED(THE)
OUTSMART OUT OF HOME LIMITED
THE COMMITTEE OF ADVERTISING PRACTICE LIMITED
Christopher Combemale
ADVERTISING ASSOCIATION(THE)
ASSOCIATION OF HOUSEHOLD DISTRIBUTORS LIMITED
CORPORATE TPS LTD
CROSS TECHNOLOGIES LIMITED
CTPS LTD
DATA AND MARKETING ASSOCIATION LIMITED
DIRECT MARKETING FOUNDATION
EMAIL REACTION LIMITED
IDDM LTD
IDM MEMBERSHIP LIMITED
IDM TRAINING LTD
INSTITUTE OF DATA AND MARKETING LIMITED
JICMAIL LIMITED
MAILING PREFERENCE SERVICE LIMITED
THE BROADCAST COMMITTEE OF ADVERTISING PRACTICE LIMITED
THE COMMITTEE OF ADVERTISING PRACTICE LIMITED
THE EMAIL ACADEMY LIMITED
TRUSTUK LIMITED
VINTAGEWOOLIES LIMITED
WEBTRADERUK LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Mar-2025 31-Mar-2023 31-Mar-2022
Balance Sheet
Fixed Assets 7,215 7,215 1,270
Current Assets 651,727 651,727 597,203
Creditors Due Within One Year 119,126 119,126 88,594
Working Cap 532,601 532,601 508,609
Total Assets Less Current Liabilities 539,816 539,816 509,879
Long-term Liabilities 0 0 0
Net Assets 539,816 539,816 509,879
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 539,816 539,816 509,879
Common Size Financial Analysis Unlock full report
Accounts Date 31-Mar-2025 31-Mar-2023 31-Mar-2022
Tangible Fixed Assets - - -
Fixed Assets 1.1% 1.1% 0.2%
Stocks Inventory - - -
Debtors 25.0% 25.0% 27.6%
Cash Bank In Hand 79.1% 79.1% 72.2%
Current Assets 98.9% 98.9% 99.8%
Creditors Due Within One Year 18.1% 18.1% 14.8%
Net Current Assets Liabilities 80.8% 80.8% 85.0%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 81.9% 81.9% 85.2%
Capital Employed - - -
Total Assets Less Current Liabilities 81.9% 81.9% 85.2%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Mar-2025 31-Mar-2023 31-Mar-2022
Liquidity Ratio 5.5 5.5 6.7
Solvency Ratio 5.5 5.5 6.8
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 1
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 1
Assets and Debt Analysis Unlock full report
Accounts Date 31-Mar-2025 31-Mar-2023 31-Mar-2022
Assets 658,942 658,942 598,473
Debt 119,126 119,126 88,594
Net Assets/Debt 539,816 539,816 509,879

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due
Paid After
30 days due
Owing Before
30 days due
Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.

Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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RIO CLARO LIMITED
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AMERICAN CENTURY INVESTMENT MANAGEMENT (UK) LIMITED
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THE VOICE OF BRITISH ADVERTISERS LIMITED
12 HENRIETTA STREET, COVENT GARDEN, LONDON, WC2E 8LH
Document Filings
Director's details changed for Mr Owen Meredith on 15 June 2020
Termination of appointment of Philip Anthony Raby Smith as a director on 26 November 2025
Appointment of Mr Simon Philip Michaelides as a director on 26 November 2025
Statement of Company's objects
Memorandum and Articles of Association
Resolutions
Confirmation statement made on 17 July 2025 with no updates
Confirmation statement made on 17 July 2024 with no updates
Confirmation statement made on 17 July 2023 with no updates
Appointment of Mr Michael Todd as a director on 1 January 2023
Termination of appointment of Mark Vincent Howe as a director on 31 December 2022
Appointment of Ms Sajeeda Merali as a director on 8 November 2022
Confirmation statement made on 17 July 2022 with no updates
Appointment of Mr Duncan Christopher Tickell as a director on 25 November 2021
Appointment of Mr Philip Milton as a director on 24 May 2022
Director's details changed for Mr Charles Michael Ping on 9 May 2022
Director's details changed for Mr Charles Michael Ping on 9 May 2022
Director's details changed for Lord Guy Vaughan Black on 9 May 2022
Confirmation statement made on 17 July 2021 with no updates
Termination of appointment of Elizabeth Fagan as a director on 29 June 2021

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