Company Overview
Which? Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Tuesday 13 December 1960, so this is a well established company. Which? Limited has been in business for 65 years and 3 months. The accounts status is full and the accounts are next due on Wednesday 31 March 2027.
Registered Address

2 Marylebone Road, London, NW1 4DF
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Companies House Data
Company NameWHICH? LIMITED
Company Number00677665
Registered Office Address2 Marylebone Road
 London
 NW1 4DF
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date13/12/1960
Accounting Reference Date Day30
Accounting Reference Date Month6
Accounts Next Due Date31/03/2027
Accounts Last Made Up Date30/06/2025
Accounts Account CategoryFULL
Returns Next Due Date30/12/2016
Returns Last Made Up Date02/12/2015
Directors & Members
Show Resigned
Kenneth Danquah - Director
(British, 41 years old, born November 1985)
Appointed 01 April 2022
 Active
James Fairclough - Director
(British, 50 years old, born May 1976)
Appointed 23 January 2026
 Active
Kevin Gaskell - Director
(British, 63 years old, born November 1963)
Appointed 01 January 2021
 Active
Ms Hoult - Director
(British, 57 years old, born December 1969)
Appointed 01 October 2018
 Active
Secretaries
Charmian Averty - Secretary
Appointed 11 June 2015
 Active
Other Company Directorships
Kenneth Danquah
No companies found
James Fairclough
No companies found
Kevin Gaskell
CONSUMERS' ASSOCIATION
Ms Hoult
No companies found
Balance Sheet Unlock full report
Accounts Date 30-Jun-2025 30-Jun-2013 30-Jun-2012
Balance Sheet
Fixed Assets 14,937,000 14,937,000 9,597,000
Current Assets 16,390,000 16,390,000 17,637,000
Creditors Due Within One Year 28,142,000 28,142,000 24,264,000
Working Cap -11,752,000 -11,752,000 -6,627,000
Total Assets Less Current Liabilities 3,185,000 3,185,000 2,970,000
Long-term Liabilities 361,000 361,000 0
Net Assets 2,824,000 2,824,000 2,970,000
Share Capital & Reserves
Share Cap 10,000,000 10,000,000 10,000,000
Profit & Loss Reserves -7,176,000 -7,176,000 -7,030,000
Other Reserves 0 0 0
Shareholders Funds 2,824,000 2,824,000 2,970,000
Common Size Financial Analysis Unlock full report
Accounts Date 30-Jun-2025 30-Jun-2013 30-Jun-2012
Tangible Fixed Assets - - -
Fixed Assets 47.7% 47.7% 35.2%
Stocks Inventory 0.5% 0.5% 0.4%
Debtors 2.1% 2.1% 1.9%
Cash Bank In Hand 32.2% 32.2% 31.1%
Current Assets 52.3% 52.3% 64.8%
Creditors Due Within One Year 89.8% 89.8% 89.1%
Net Current Assets Liabilities -37.5% -37.5% -24.3%
Creditors Due After One Year 1.2% 1.2% 0.0%
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability 9.0% 9.0% 10.9%
Called Up Share Capital 31.9% 31.9% 36.7%
Share Capital Allotted Called Up Paid 31.9% 31.9% 36.7%
Profit Loss Account Reserve -22.9% -22.9% -25.8%
Shareholder Funds 9.0% 9.0% 10.9%
Capital Employed - - -
Total Assets Less Current Liabilities 10.2% 10.2% 10.9%
Financial Ratio Analysis Unlock full report
Accounts Date 30-Jun-2025 30-Jun-2013 30-Jun-2012
Liquidity Ratio 0.6 0.6 0.7
Solvency Ratio 1.1 1.1 1.1
Reserves to Assets -0.2 -0.2 -0.3
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 30-Jun-2025 30-Jun-2013 30-Jun-2012
Assets 31,327,000 31,327,000 27,234,000
Debt 28,503,000 28,503,000 24,264,000
Net Assets/Debt 2,824,000 2,824,000 2,970,000

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around NW1 4DF
CONSUMERS' ASSOCIATION
2 Marylebone Road, London, NW1 4DF
WHICH? INTERNATIONAL LIMITED
2 Marylebone Road, London, NW1 4DF
WHICH? FINANCIAL SERVICES LIMITED
2 MARYLEBONE ROAD, LONDON, NW1 4DF
WHICH? LEGAL LIMITED
2 MARYLEBONE ROAD, LONDON, NW1 4DF
Document Filings
Appointment of Mr Nigel Gregory Vaz as a director on 2 February 2026
Appointment of James Edward Fairclough as a director on 23 January 2026
Confirmation statement made on 1 December 2025 with no updates
Termination of appointment of Cindy Purnamattie Rampersaud as a director on 29 November 2025
Termination of appointment of Jonathon Huw Moore as a director on 24 September 2025
Termination of appointment of Ian Michael Hudson as a director on 30 June 2025
Confirmation statement made on 1 December 2024 with no updates
Termination of appointment of Julie Louise Harris as a director on 30 September 2024
Appointment of Ms Christina Jane Scott as a director on 11 September 2024
Appointment of Ms Emma Jane Scott as a director on 11 September 2024
Appointment of Miss Cindy Purnamattie Rampersaud as a director on 6 March 2024
Confirmation statement made on 1 December 2023 with no updates
Termination of appointment of Anna Bateson as a director on 21 September 2023
Confirmation statement made on 1 December 2022 with no updates
Register inspection address has been changed from C/O Womble Bond Dickinson (Uk) Llp St Ann's Wharf 112 Quayside Newcastle upon Tyne NE1 3DX United Kingdom to C/O Womble Bond Dickinson (Uk) Llp the Spark Draymans Way, Newcastle Helix Newcastle upon Tyne NE4 5DE
Termination of appointment of Judith Mary Gibbons as a director on 6 October 2022
Appointment of Kenneth Danquah as a director on 1 April 2022
Director's details changed for Mr Jonathon Huw Moore on 11 February 2022
Confirmation statement made on 1 December 2021 with no updates
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